About this blog
A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Tagged as “corporate identity”
Monday, May 27, 2013
The logos of today's political parties in many countries have become bland corporate identity pieces, similar to those of Sony, Panasonic, and RCA.
The German ones are particularly uninspired, with only one (Alliance 90/The Greens) adding a visual to the initials displayed.
In other countries, visuals accompany the names of the parties. For example, the British Labour Party includes a socialist rose; the U.S. Republican Party incorporates an elephant; and the Workers Party of Ireland shows a handshake.
The logos of the five German parties are:
- Christian Democratic Union: a slanted "forward-moving" CDU; red on a white-background
- Social Democratic Party: SPD; white on a red background
- Free Democratic Party: FDP; blue on a yellow background, with "Die Liberalen" ("The Liberals") below
- Alliance 90/The Greens: a yellow sunflower on a green background, with the parties' names in white
- The Left: black letters on a gray background, with a red triangle above the "i"
Hopefully, the federal legislative elections scheduled for September will be more exciting!