About this blog
A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Tagged as “logos”
Thursday, May 18, 2017
The British Conservative Party, led by Theresa May, has just released its new slogan, "Forward Together." The parliamentary elections are set for June 8, with May's party heavily favored to win.
The slogan seems to combine the 2012 slogan, "Forward," for Barack Obama and the 2016 slogan, "Stronger Together," for Hillary Clinton.
And the colors and slogan of the British logo are quite similar to those of Hillary Clinton's New Political Action Group, which is called "Onward Together."
For more on past slogans, see my 2012 blog post.
Here's a BBC article on the Conservative Party's slogan, with key policies in the party's manifesto listed: Conservative Manifesto Summary.
Monday, April 13, 2015
Hillary Clinton's campaign just unveiled its new logo. Like George W. Bush in 2004 (at least in one poster), the candidate is identified with one letter in the design. Like most U.S. election logos, it is red, white, and blue. Like President Obama's 2012 logo, it says her campaign's goal for America is to "move forward" (albeit with an arrow, as well as a word).
And, like the Obama campaigns in 2008 and 2012, her Web site and social media pages incorporate the logo in an attempt to rebrand her as a candidate with a fresh message, directed at all Americans, while her rollout video targets the middle class, particularly women.
Her new logo is much simpler and more "modern" than her 2008 design. To read my take on her 2008 logo, go to my September 3, 2008 blog post. Back then, I characterized it as "a fairly conventional logo design," which was also patriotic, and slightly stylized and simplified (compared to other political logos).
That being said, her 2016 logo has already generated numerous comments. The positive ones like its simplicity, colors, and "forward" symbolism. The negative comments focus on it being similar to other designs (including "go this way to the hospital"), allegedly poor artistry, and believe that the message is confusing. To read some of opinions, click here.
Of course, the best U.S. presidential campaign logo was probably Obama's 2008 design. To read what I said about that logo, go to my August 22, 2008 blog post.
Wednesday, June 4, 2014
There are almost 100 Green political parties around the world. They have similar platforms, which frequently call for environmentalism, social justice, and non-nuclear energy.
The Greens have achieved some electoral successes in a number of countries, winning parliamentary seats in Australia, New Zealand, and several European nations. In the 2013 German elections, for example, the Greens received more than 8% of the vote, gaining 63 of the 631 seats in the Bundestag. In the United States, the Green Party's national ticket of Jill Stein and Cheri Honkala won less than 500,000 votes (about 0.5%) in 2012.
The logos of the Green parties are, of course, mainly green in color, and include a small number of symbols. The U.S. Green Party's logo has a globe inside a flower, as does that of England and many other green parties also incorporate a flower, including those in Portugal, Greece, and the Czech Republic. Other Green parties (in Latvia and Somalia, for instance) have a tree as the dominant symbol. And the Mexican party's logo has a toucan resting on a leaf inside a "V" (for "verde" or "green").
Monday, May 27, 2013
The logos of today's political parties in many countries have become bland corporate identity pieces, similar to those of Sony, Panasonic, and RCA.
The German ones are particularly uninspired, with only one (Alliance 90/The Greens) adding a visual to the initials displayed.
In other countries, visuals accompany the names of the parties. For example, the British Labour Party includes a socialist rose; the U.S. Republican Party incorporates an elephant; and the Workers Party of Ireland shows a handshake.
The logos of the five German parties are:
- Christian Democratic Union: a slanted "forward-moving" CDU; red on a white-background
- Social Democratic Party: SPD; white on a red background
- Free Democratic Party: FDP; blue on a yellow background, with "Die Liberalen" ("The Liberals") below
- Alliance 90/The Greens: a yellow sunflower on a green background, with the parties' names in white
- The Left: black letters on a gray background, with a red triangle above the "i"
Hopefully, the federal legislative elections scheduled for September will be more exciting!
Saturday, June 4, 2011
Mitt Romney is trying to win the Republican nomination this year—as he did in 2008. He is following in the footsteps of his father, George, who attempted to win the GOP nomination in 1968.
George Romney, like his son, was a governor (of Michigan, rather than Massachusetts, which Mitt governed). George's main opponents for the '68 nomination were Richard Nixon (formerly vice president), Nelson Rockefeller (governor of New York), and Ronald Reagan (governor of California).
In his November 18, 1967 announcement, George said, "I have given my life to the poetry of decisions and work" and stressed the need for leadership and his "concern" about America. Many campaigns have stressed this—before and since. But he went further, talking about "aimlessness and flabbiness" in society, citing "obsolete welfare policies," inflation, and rising crime, drug, and alcoholism rates. He added that "the richest nation in the world is in a fiscal mess." His slogan: "For a Better America!" (for the entire announcement speech, see 4president.org)
Now that sounds familiar! His son, Mitt, now says: "The mission to restore America begins with getting our fiscal house in order. President Obama has put our nation on an unsustainable course. Spending is out of control. Yearly deficits are massive. And unless we curb Washington’s appetite for spending, the national debt will grow to the size of our entire economy this year." His slogan: "Believe in America." (see mittromney.com)
Unfortunately for George Romney, his campaign to become the Republican nominee, and then president, was destroyed by his admission to a reporter that he had been "brainwashed" by the military and diplomats into supporting the Vietnam War, which he then turned against, in terms of the U.S. intervening. His support evaporated and he withdrew as a candidate at the end of February, 1968. Subsequently, Nixon easily won both his party's nomination and the presidency later that year.