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A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Saturday, November 1, 2008
The final "surge" is on in the last four days of the election campaign!
Labor unions almost always work to elect Democratic presidential candidates in the U.S., and this year is no exception. The AFL-CIO, for example put together a huge campaign for the final four days—the largest in its political history—with more than 100,000 workers in 21 "battleground" states calling on almost 4 million union households, dialing 5.5 million telephone numbers, and disseminating over 2 million leaflets at workplaces in support of Barack Obama, wrote Jonathan Martin (http://www.politico.com).
This summer, the AFL-CIO sent cards (see the illustration on the right) to 600,000 union members in Ohio, Michigan, Pennsylvania and Wisconsin, with their purpose to counter "myths and rumors about Sen. Obama," according to union spokesperson Steve Smith. The questions included the following about Obama (with all of the answers "Yes"):
- Does he wear a flag pin on his lapel?
- Is he a Christian?
- Was he born in America?
- Does he place his hand over his heart when he says the pledge?
- Was he sworn in on a bible?
Another printed piece focused on health care and the economy. (see Marc Ambinder, The Atlantic)
As for the Republicans, the Politico's Martin reported that John McCain's campaign and the Republican National Committee are sending out robocalls and radio spot ads, featuring retiring Senator John Warner, to Virginians in that key battleground state. The messages emphasize defense. In the radio ad aimed at the voters in the Tidewater area (with its gigantic naval base), Warner says: "Barack Obama's liberal colleagues in Congress announced they will cut defense spending by 25%. Fellow Virginians, cuts in the defense budget will weaken Virginia's economy, weaken national defense."
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