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The majority of a panel of the National Advertising Review Board (NARB) has determined that the National Advertising Division (NAD) acted appropriately when it decided against administratively closing its review of advertising claims made by Colgate Palmolive Company, for its Tom’s of Maine “Naturally Dry” antiperspirant.

NARB is the appellate unit of the...

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This year, five IMC majors were inducted in the Honor Society of Phi Kappa Phi. Only 99 students across campus were inducted into the society. The IMC students who were inducted are Taryn Cordani, Rose Lee, Jonah Swiatek, Alison Teadore and Shaylyn Traver.

Deans from each of the schools are invited to nominate students for membership consideration. Inductees must be of good character...

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Sophomore Integrated Marketing Communications Major, Jessica Gallagher, has won the Mindfire: Wellness & Balance Challenge Lottery. As the winner, Jessica will receive a $100 cash prize.

Mindfire is Ketchum’s award-winning creative crowdsourcing community of hundreds of top students at universities worldwide – who test their communications and ideation skills....

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The Multicultural Advertising Intern Program (MAIP) was founded in 1973 by the American Association of Advertising Agencies (4A's) to help multicultural students break into the advertising industry. Each year, undergraduate and graduate students are selected for a 10-week paid summer internship at an 4A's member advertising...

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This year six teams have made it to the semi-finalist round of the Washington Media Scholars Case Competition. This competition challenges students to think strategically and dive into the deep-end of marketing impressions, numbers and budgets. Authors of the top 30 entries are invited to participate in the Media Plan Case Competition. Of the 30 teams, six will be chosen to compete in...

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