News

Archive: June 2017


Two Ithaca College students placed as first runners-up in the Washington Media Scholars Foundation national case competition, a contest that challenges students to use real-world data to design a strategic media plan based on a public policy issue. Rising senior Carley Newman and 2017 graduate Ella Sciocchetti each received a $3,000 scholarship as...

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Associate Professor and Chair of the Strategic Communication Department, was recently quoted in an article on Inc.com. The article, titled "Want to Be as Famous as Google and Uber? Turn Your Brand From a Noun Into a Verb" focuses on how to turn your business from a noun to a verb and be a standout in your field.

To view the full article: ...

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IMC majors, Carley Newman and Ella Sciocchetti attended the Washington Media Scholars national media planning case competition in Washington D.C. As one of six teams nationally, they place runner-up for the National Media Excellence Award. Each Carley & Ella will receive a $3,000 scholarship as part of their award.

Other teams competing were Iowa State University (winner),...

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Katie Crewdson was selected as an outstanding member of Ithaca College's student chapter of the American Advertising Federation and one of the top AAF students in the United States. As such, Katie was awarded a 2017 AAF ...

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Mike Mooney, Assistant Professor in the Department of Strategic Communication, recently published an article in Fair Observer. The article titled, "Selling Star Quality: Celebrities in Advertising," discusses the advantages and disadvantages of using celebrities for advertising.

"Stardom sells, but it may not always be as effective in advertising as you might...

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