IMC Seniors Attend Their Final AMA International Collegiate Conference In New Orleans

Members of the American Marketing Association chapter on campus attended the AMA 36th Annual International Collegiate Conference April 10-12, 2014 in New Orleans, Louisiana. The annual Collegiate Conference is a gathering of over 1,300 AMA college students and marketing professionals connecting, sharing and learning. From insightful sessions led by highly regarded marketing professionals to networking opportunities, the extended long weekend inspires students and gives them the tools they need to start their careers as young marketing professionals.

This year, Ithaca College AMA sent 16 students to the conference, including five IMC seniors: Rachel Gropper, Yiwei Zhu, Grace Erickson, Stefan DiFiore and Paige Erlich. Even though all five seniors have attended the conference in the past, this time was especially important, as they are beginning their marketing careers after graduation this May.

“This was my fourth conference in New Orleans, and each year, I learn so much about the marketing world. I’m so sad this will be my last time attending!” said Rachel Gropper, ‘14, co-president of the AMA chapter on campus.

“It was really great to hear so many speakers in the profession and gain insights for our futures. I feel prepared to graduate and get into the real world, said Stefan DiFiore, ‘14, communications vice president of the AMA chapter on campus.

While Paige Erlich is a member-at-large of the AMA chapter on campus, this is her second time attending the conference. “After joining the board at the conference during my sophomore year, I knew I wanted to go again as a senior. It is such an amazing opportunity to learn and make connections.”

About Ithaca College AMA

The Ithaca College Chapter of the American Marketing Association had a very successful year in 2012-2013. Aiming to build on its accomplishments in 2013-2014, it set higher goals, stepped up its game and worked diligently to go above and beyond the status of a college organization. Its efforts were rewarded with a Bronze Award for Best Overall Chapter at the American Marketing Association Intercollegiate Conference in New Orleans, Louisiana, in 2011 and 2012.

To learn more, visit or follow IC AMA on Facebook and Twitter.

Contributed by Paige Erlich, ’14, IMC major.


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