PR Lab Students Are the Perfect Fit for Local Client

Seniors in Professor Arhlene Flowers’ capstone course PR Lab are taking the fear out of Halloween and the holiday shopping season for a local retailer in Ithaca.

PR Lab is an immersive course where students work closely with local clients in small teams, much like a real public relations agency. Seniors Anna Golden-Dukes, Jill Emmighausen, Conor Harrington, Rachel Heiss, Carly Moore, Suzanna Slavin and Chelsea Robie, along with junior Rachael Travers, are collectively working with Parakeet Feet, a new children’s shoe store in Ithaca, N.Y.

Opened in August 2012, Parakeet Feet is co-owned by sisters and Ithaca natives Suzanne Patterson and Cassandra Moynihan. The new retailer specializes in shoes and accessories for children. The stylish sisters have work experience in the fashion and retail industries and brought their skills to this new store in the area. Patterson, a former buyer for Barney’s in Manhattan, is also a M.S. in Communications candidate at Ithaca College.

The students have researched the store’s local competitors, designed social media strategy and planned a successful Halloween event for the store. Complete with face painting, a disc jockey from the local radio station and donated organic macaroons from local producer Emmy’s Organics, the event was great for the store’s awareness. In fact, Emmy’s Organics is another local client in PR Lab this semester.

Patterson, co-owner of Parakeet Feet, said, “The event was a great boost for the Parakeet Feet name. We were really surprised by the turnout. By 5:15 p.m., we had a line out the door waiting for face painting and everyone loved the macaroons! The event helped spread awareness, which is what a new business needs. Overall, it was very successful, there were a number of new faces that showed up to the event which was our primary goal for the evening.”

The class team will continue working with Parakeet Feet to execute other themed events to increase awareness and business. Next up, Black Friday and Small Business Saturday.

Parakeet Feet is located in Community Corners in the Cayuga Heights section of Ithaca. For more information, visit or “like” Parakeet Feet on Facebook.

Parakeet Feet Facebook:

Emmy’s Organics:

Contributed by Conor Harrington. 


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