In today’s ever-changing social media landscape, how does one identify and utilize these new tools effectively? As part of Ithaca College’s Roundtables in Innovation series, IMC professor Adam Peruta led a panel of alumni through conversations highlighting the latest trends and pitfalls in social media in New York City.

Taking place at the MDC Partners Innovation Centre on iconic Fifth Avenue, four of Ithaca College’s most social media savvy alumni were invited to participate: Billee Howard ’94 of Allison + Partners, Elspeth Rountree ’05 of Google+, Nick Robinson ’06 of Social Media HQ, and David Hillman ’74 of eDiningNews. Current students and alumni alike were invited to register for the event and participate in the stimulating conversation.

“The stir social media has caused in the business place is a discussion meant to be shared with professionals of all ages and different business backgrounds,” said Michelle Skowronek ’11 of Teikoku USA, an attendant of the event. “The fact that a group of strangers could brainstorm and have a creative discussion on how social media is changing the way we do business proves that face-to-face networking still holds extreme value to our everyday lives. At the end of the day, it never hurts to be in the company of IC alums, where strangers feel like family.”

As a professor in the college’s Department of Strategic Communication and designer of new media, Adam Peruta’s experience with social media in conjunction with his connection to the college made him an ideal choice to facilitate the conversation. Peruta’s passion for effective social media use allowed the conversation among the professionals and aspiring media innovators to flourish.

The Roy H. Park School of Communications’ Roundtables in Media Innovation series focuses on the newest trends in communications. With roundtables in New York City, Los Angeles, and Chicago, participators can discuss the latest innovations in their respective fields while networking with fellow Ithaca College alums.




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