IMC Professor Flowers Publishes in Event Management, an International Journal

Arhlene Flowers’ article, “Decision-Making Factors in Selecting Virtual Worlds for Events: Advocacy, Computer Efficacy, Perceived Risks, and Collaborative Benefits,” has been published in the December 2012 issue of Event Management, an International Journal, which is a peer-reviewed journal intending to meet the research and analytic needs of a rapidly growing profession focused on events. The article examines how virtual worlds present more options on how people can "meet," attracting corporations, nonprofits, and government entities to navigate these new worlds that demand computer skills yet offer benefits in reduced travel time, expenditures, and carbon footprints. This study utilized qualitative interviews with experienced hosts of virtual world events representing a variety of industries. Findings also provide real-world considerations for meeting and event planners exploring virtual world events or hybrid events. Flowers is an associate professor of Integrated Marketing Communications in the Department of Strategic Communication.



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