Professor Scott Hamula to Judge 1st Annual Marketing ARC Awards

The Chief Marketer Network invited Professor Scott Hamula to serve as a judge for their 1st Annual Marketing ARC Awards, celebrating the best marketing campaigns utilizing technology solutions. Professor Hamula, who is chair of the Strategic Communication Department and teaches in the IMC program, reviewed competition entries in the following categories:

Content Marketing
Awarded to the campaign that best leveraged marketing technology to deliver relevant content at key points throughout the buying cycle to the prospect for a particular product or service by providing the capability to match prospects with the right content, at the right time, in the right channel, significantly increasing lead to conversion timetable, and/or percent of leads converting to sale.

Channel Integration/Messaging
Awarded to the campaign that best leveraged technology to create a unified experience and message for the customer/prospect across the web, regardless of which platform was used for access (i.e. tablet, mobile, PC, email, social media).

The Marketing ARC Awards Gala will be held at B2B LeadsCon in New York City, NY, on August 14. It will take place at 8:30 AM in the Broadway Ballroom on the 6th floor.
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