The Credible CompanyThe Credible Company
Communicating with Today's Skeptical Workforce

The goals of this seminar are to improve participants' understanding of the unprecedented, even revolutionary, changes affecting the contemporary workplace and what those changes mean for communicating with an increasingly skeptical and insecure employee audience.

Seminar facilitator Roger D’Aprix will base the readings and discussions on his 2009 book The Credible Company. Using selected readings from the book and other original source materials, you and your peers will discuss with the facilitator and one another:

  • How today’s economic forces are affecting the attitudes, concerns and cultures of contemporary work organizations.
  • How to create a communication strategy and tactics to enhance leadership credibility.
  • The leadership communication challenges faced by the leaders you assist with their communications.
  • Your reactions to what is or is not practical and applicable in your own work experiences.
  • The impact of leadership trust and actions on communication credibility.

SAMPLE Discussion Question

The theme of the assigned readings is obviously the changes being experienced by both corporate institutional organizations and their respective workforces. In your postings please comment on your agreement or disagreement with any (or all) of the alleged changes as you’ve experienced them in your own organization. Why (or why not) do these changes strike you as pertinent to your experience?

SAMPLE Final Project

In a Power Point presentation outline if and how your organization’s changing marketplace and/or competitive circumstances are requiring a change in workplace communication strategy. Discuss if and why those circumstances require a changed vision and mission for the internal communication function. If that change is deemed necessary, outline a new vision* and mission* for the communication function. If change is unnecessary, outline the case for continuing today’s same strategy and tactics. * (Note: a vision is exactly that—a brief, and often aspirational, statement of the purpose and role of the function in both today’s and an unknown future business environment; a mission is an outline of how the function will achieve the vision.)