Planning and Executing the Surveys You Really NeedPlanning and Executing the Surveys You Really Need

Carrying out a survey well is harder than it seems. Properly executed surveys provide valuable data that inform actions; poorly conducted surveys induce costly mistakes. Eliminating systematic bias and random error allows decision makers to profit from survey research. Understanding the key strengths and weaknesses of surveys further enables consumers of information to interpret others’ surveys advantageously.

By the end of this seminar you will have learned:

  • The art of effective and efficient questionnaires
  • The science of choosing survey participants to be able to draw conclusions from the results
  • Traditional techniques and topical technologies, and the advantages and limitations of each

SAMPLE Discussion Question

Give an example of how you would use a survey to answer a question your company has, including how you would recruit and motivate respondents. Then look at the other students’ examples and critique their ideas from the standpoint of respondent selection, motivation and ethics.

SAMPLE Final Project

Based on your ideas and feedback you received from both modules’ discussions, create a survey that you could use to answer the question you initially raised in module one. Put your survey up on for the class members (only) to see and complete -- and for the course instructors to critique. Be sure you include as many questions as you need but no more than are necessary to get the answers you need.