As the Associate Director of Social Media Strategy, Natalie (Jenereski) Daffinee serves as the primary owner of Ithaca College's comprehensive social media strategy. Natalie manages messaging that is distributed to more than 150,000 followers across the college's flagship social media pages, and provides strategic social media guidance to campus partners. As a staff member in the Division of College Communications within the Office of the President, Natalie is a primary member of the content planning and crisis communications teams.
Prior to joining IC in 2017, Natalie worked as the Digital Public Relations Strategist at Waterhouse Public Relations in Tennessee. She was also a broadcast journalist at WTVC in Chattanooga, TN and WBNG in Binghamton, NY.
Natalie received her B.S. in television-radio from the Roy H. Park School of Communications. She is a member of the Board of Directors at Hospicare and Palliative Care Services. Natalie's husband, Tyler, is also an Ithaca College alumnus.