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ITHACA, NY — The Journal of Advertising — a highly ranked academic publication covering advertising theories and their relationship with practice — has named a study coauthored by Ithaca College professor Mike LaTour as its 2014 Article of the...

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The IC American Marketing Association again placed among the top chapters in the country, taking home several awards at the 2015 AMA International Collegiate Conference in New Orleans.

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When Loden Cullar-Ledford ’16 started to doodle during a quiz, little did he know it would end with him presenting at the largest continuously running conference for Information Systems educators, ISECON 2014 (Information Systems Education Conference).

In order to sort out a particularly-complicated Excel function, Loden (Business Administration major) flipped the quiz over and...

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ITHACA, NY — The Ithaca College chapter of the American Marketing Association (IC AMA) was named a semi-finalist in the 2014-15 American Marketing Association (AMA) Collegiate Case Competition for its Vitamin Water marketing plan. This marks the IC AMA’s highest finish in the AMA Collegiate Case...

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ITHACA, NY — For the ninth straight year, Princeton Review has included the Ithaca College School of Business in its listing of the top business schools in the country. The educational services company features Ithaca’s ...

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