Links for Audience Research

• Syllabus
• List of Assignments
• Spring 2007 Blog Projects

  Media Planning/Audience Research Articles and Videos

• Principles of Media Planning - from the AMA
• Understanding Media Math - from the AMA
• Videos from the AAAA
• Videos from the Googleplex - some about advertising, one about SecondLife
• Seth Godin at the Googleplex
• Guerilla Marketing 101 video from Googleplex talk by Levinson (short)
• Social Bookmarking and WOM - a talk given at Googleplex
• Ad Age audio show - windows media player
• Why it matters audio files from AdAge
• Videos from AdAge - ads of the week

  Math Review Sites

• SOS Math - has review at several levels - we're interested in the algebra stuff
• Math Review - notes from an astronomy prof
• Review 1 - look for the bit on distributive law
• Review 2 - all about fractions
• Review 4 - all about percentages
• Ask Dr. Math FAQ about fractions, decimals, and percents

  Excel Review Sites

• Tips and Tutorials for making Excel Charts
• Basic Spreadsheet Concepts - see if you can reproduce these spreadsheets, basic formulas, layout and appearance
• A less structured exercise

  

  Media Math - Formulas, Glossaries, Examples

• Glossary of Media Terms from Scarborough Research, formulas defined at the bottom of the page
• Worksheet on media math - with formulas, definitions, examples
• Calculators for Outdoor Advertising - very slick looking, you bring the data for your markets, they do the calculations
• Definitions and Examples of outdoor advertising media math
• Audience Measures Definitions and Formulas for Cable Television - Part I - from the Cabletelevision Advertising Bureau
• Audience Measures Definitions and Formulas for Cable Television - Part II - from the Cabletelevision Advertising Bureau
• Media Math Calculators from SRDS

  Presenting Data

• Bad graph example
• Bad Graph Example 2
• Bad Chart Principles
• Presenting Data from the Online Writing Lab at Purdue University

  PowerPoint: Do's and Don'ts, Tips

• Presentation Tips - notes from a lecture by Edward Tufte who doesn't like Powerpoint
• Presentation Tips - Avoid Powerpoint from 3M
• Gettysburg Address as Powerpoint Presentation - and it does suffer in the translation
• The Problem with Presentations - another person not too happy with powerpoint
• PowerPoint FAQ - looks really helpful
• Powerpoint Templates - to download and directions for making your own
• another site with PowerPoint Tips
• How to avoid death by PowerPoint
• PowerPoint Answers - links to sites with PowerPoint help/advice/tips, etc.

  Presentation Tips

• Free online seminar about presentation skills from Apple Computer, 35 minutes
• Toastmasters International - we have a club that meets on campus!
• 10 Tips for Successful Public Speaking - from toastmaters
• Public Speaking Tips
• Presentation Tips - general tips
• More presentation tips
• Tips on Public Speaking
• How to conquer public speaking fears
• Presentations magazine
• How You Can Create Better Presentations! - sales presentation tips
• Effective Presentations from KU Medical School
• Power of Color in Presentations from 3M

  Blog Search Engines

• Technorati - blog search, links to hot topics; you can set up watch lists, and explore advertising
• Google Blog Search
• Nielsen BuzzMetrics' BlogPulse - a blog trend search engine
• Memeorandum - list of and links to most discussed topics in the blogosphere in areas of politics and tech
• Megite - another site that finds the most often discussed topics in blogs - but covers lots of big topics including entertainment and health

  TV Information and Data Sources

• Top 100 US TV Shows - ratings, demographic breakdowns - probably our best source of tv ratings data, not updated often
• TV Industry News from WorldScreen
• TV Data - some ratings data, costs
• Nielsen Media Research - television ratings firm
  • Inside TV Ratings
  • Stats & Calculations - basic formulas for doing ratings related math
  • Frequently Asked Questions about ratings
  • Top Rated Shows - updated weekly, see the drop down menu for cable, syndicated and ethnic ratings
  • What TV Ratings Really Mean - info page from Nielsen
  • Ratings 101 - ratings math overview from Nielsen
• TV Week's TV Ratings page - PDF versions of the weekly page from TV Week magazine - they have the last couple of month's worth of ratings pages.
• Prime Time Nielsen Ratings - top 20 network primetime evening shows, the current week so grab it now, has a link to expanded ratings so ya get cable, some demographic ratings, and Tivo'd shows
• Zap2it.com's ratings page - several options, including syndicated programs
• Blogs from TVWeek
• CW plots rookie season article from Variety.com
• Rising Cable TV Rates: Are Programming Costs the Villain?
• Cable Guide from AdAge magazine
• Cabletelevision Advertising Bureau
  • 2006 TV Facts
  • 2005/2006 Weekly Audience Measures - has a spreadsheet and a powerpoint - DATA!
  • Cable Network Profiles - good for justifying network choices in final project, can pick networks popular with specific demographics
  • Media Comparisons - download the powerpoint - going to use in class
  • Research Snapshots
  • Research Reports Available

  Other Video: Video On Demand, Broadband TV, User Generated Content

• ABC Video player
• BBC Broadband
• BrightCove Guide - they're one of the first and best known braodband network developers
• Brillian But Cancelled - used to be a show, now it's a broadband channel
• Code.TV
• Current TV - 4 broadband channels, CurrentTV partnered with Yahoo!
• Disney video
• Dot Comedy - from NBC - coming soon
• DramaVision from TNT - goes live on Tuesday 8/15 (hopefully they'll have a URL before then)
• Gotuit Media - still in beta
• In2TV from AOL - great content - doesn't work on Mac
• InnerTube - CBS broadband content
• Toonami's Jetstream - doesn't work on a Mac
• Jetix - part of the Disney ranchise
• Loaded from CMT (country music television) - another PC only
• Motherload from Comedy Central - another one that doesn't work on a Mac
• NBC FirstLook
• OctaneTV - tv for car fans
• Pulse from the Sci Fi Network
• RipeTV - broadband for guys - hot women, action sports, comedy (that's what they say in the promo video on the website)
• SmartStreams - attempt at a guide for lots of the video content out there including international tv
• TNT TV
• TogaTV from National Lampoon
• TrioTV - going to have broadband SOON
• TVLand - is going to have broadband player in August
• Very Funny Ads from TBS

• Video about UserGenerated Content - really well done!
• ZeFrank Videoblog episode about copyright, user generated content, and playing to understand
• Revver - video sharing
• YouTube - some questions about its intellectual property rules

  

  Radio Information

• Radio & Records - news, ratings, music industry information. click on the formats tab for info on specific radio formats
  • Radio Ratings - current mostly - from Radio & Records - good stuff - best source of radio ratings
• Arbitron - has a variety of excellent reports
  • Radio Nationwide pdf to download from Arbitron with everything about radio ratings
  • Arbitron's courses - pick the Self-Paced Courses, then pick Arbitron 101 (you may have to register, but it's free and you don't get spam - well I have never gotten any spam from them)
  • Format Trend Reports - from Arbitron
  • Audience breakdown by formats
  • List of Radio Station Formats
  • Report comparing 1990 and 2000 commute times - can do nationally or by market
  • List of Radio Markets, gives the population in each market
  • How Kids and Tweens use Radio Report from Arbitron
  • Radio Advertising Effectiveness from Arbitron
• Radio Advertising Effectiveness Lab and their Research Compendium, a pdf file to download
• Big Champagne -= online music measurement company, data carried by Radio and Records

  Audio/video/Print - Conference Presentations, Podcasts, Webcasts from the field

• AAAA conference webcasts - has video, not just audio, from the 2006 Account Planning conference
• Across the Sound from Joseph Jaffe, longer, several topics, several guests per episode
• AdTech 2005 - podcasts from the conference - hear what the professionals are saying
• Emerging Media - from iMedia Connection, list of podcasts and some articles
• Key Metrics for Online Marketers - from AdTech, free on-demand, online webinar
• Podcasts and Portable Media Conference - there's a click for the saturday sessions too
• The Advertising Show - a syndicated radio show about advertising, archives online like podcasts, big name guests, longish
• WOMMA - conference presentations from 2005
• Why It Matters - podcasts from AdAge magazine, short, timely, hosted by Hoag Levins, the adage.com executive producer

• Do You Need to Podcast - article from imedia connection
• GCast - record your own audio files

  Newspapers

• College Newspaper Pricing - examples from one comapny
• Newspaper Association of America
  • The Source: Newspapers by the Numbers - a pdf file, statistics about the newspaper industry,has a section on advertising in newspapers! and newspaper websites
  • AdConnections - search for newspaper info for specific cities, includes links to media kits when available
  • Resources for Advertisers and Marketers, includes Facts and Industry Statistics

  Magazines

• MRI+ - you can pick specific magazines and get costs, demo and readership info - very handy site - sign up with your IC email to get access to all features - Needs IE for the MediaMark Reporter function. We will use this site a lot - check out their How to Use tutorial
• Audit Bureau of Circulation (ABC)
• Magazine Publishers of America
  • MPA Handbook 2006/2007 - a pdf file
  • Advertising Case Studies
  • Magazine Reader Experience a study from Northwest University, PDF file to download from the MPA
  • MPA Market Profile series - marketing to different ethnic groups in US
  • MPA Research Reports
  • Glossary of Magazine Research Terminology
  • List of blogs published by magazines

  Product Placement and Branded Entertainment

• The New Pitch article by Ken Auletta on product placement from the New Yorker
• Screen Test product placement article from CMO Magazine, with examples and discussion of metrics
• Product placement turns programs into advertisements - a not so positive article about product placement
• Product Invasion - another not so positive look at product placement - this one from the Writers' Guild
• Measurement and effectiveness articles from Inside Branded Entertainment
• 4400 example - video from YouTube with spanish subtitles
• Brand Cameos - page from Brand Channel
• Brand Hype video
• CocoJambo - branded entertainment agency

  

  Out of Home Information & Examples

• OAAA - Outdoor Advertising Association of America
  • OAAA - About Outdoor - Sales & Marketing
• Outdoor Media Math Formulas from the OAAA
• Glossary of outdoor advertising terms
• Outdoor Study
• Cinema Study - in theatre advertising
• Event Marketing from Promo magazine
• Case Studies of Use of Outdoor Advertising
• Outdoor Advertising Companies
  • VanWagner Outdoor - has most of the ad space in Time Square, also in LA, has examples and installation costs
  • Viacom Out of Home site - big owner of billboard sites
  • Clear Channel Outdoor - has an interactive rate card and downloadable spreadsheet with rates

• Examples of Specific Out of Home, Non-Traditional Advertising
• AutoWraps
• FreeCarMedia
• FlapMedia
• CreaTable Media - ads on tables in malls
• Ads On Feet - t-shirts that can show videos
• Zingy - sells cellphone ringtones, recently partnered with Snoop Dogg
• TransitTV - advertising on tv on buses and trains
• Go Gorilla - marketing company specializing in viral, out of home marketing
• Go Card - part of Go Gorilla
• Go Poster - part of Go Gorilla that specializes in posters (not billboards)
• Mforma - develops games for wireless devices, recently partnered with Barry Bonds, here's the website for their wireless multi-player racing game
• Guerilla marketing article about cling sheets from MediaLife magazine

  Non-traditional - Word of Mouth, Viral, Guerilla

• Guerilla Marketing 101 video from Googleplex talk by Levinson (short)
• Social Bookmarking and WOM - a talk given at Googleplex
• WOMMA - Word of Mouth Marketing Association
  • Wombat - WOM blog from WOMMA
  • WOM Ideas You Can Implement Tomorrow - handout from a WOM conference
  • Videos from WOM conference
  • WOM 101 basics of WOM, presentation from WOMMA conference, PDF
• ViralChart - tracks a lot of viral marketing campaigns, has a UK focus
• BuzzMG - a buzz marketing company
• TV Week article on viral video
• Link Popularity - viral marketing on line

Direct Marketing