- Discussion Leader & Analysis Paper, 50 points, due
- Reaction Papers, 10 points, due weekly, total 100 points
- Candidate Image Project - 50 points, due 10/14
- Final Project - due ??/??, 200 points
- Final Exam, ??, 100 points
- Course Related Links - help with assignments, research tips
Required Textbook:
- Perse, Elizabeth, Media Effects and Society, available for $40 from amazon.com
- Paletz, David, The Media in American Politics, available for $47 from amazon.com
- Grey, Lawrence, How to Win a Local Election: A Complete Step-by-Step Guide 1999 (available for about $12 from Amazon.com)
- various online readings - will be links on the syllabus below
- various articles on reserve in the library
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Indepth Calendar
- no class - semester hasn't started yet
- no class - labor day
- 9/9 Intro Section
- Paletz Ch1
- Paletz Ch2
- Perse
- Grey Forewards and Introduction
- Discuss campaigns/politics in popular culture (watch video, look at some websites, look at some magazines)
- 9/16 - Political Socialization
- go over candidate image project requirements, content analysis training, hand out magazines
- 9/23 Voter Section
- Political Participation
- Paletz Ch8
- Perse Ch6, Ch8
- Grey Ch2, Ch5 (they're short)
- 9/30 - Learning
- Paletz Ch7 (how voters learn)
- Grey Ch1, Ch6 (what candidate needs to learn)
- 10/7
- 10/14 Campaign Section
- Content Analysis Project Due
- Candidate Image
- Paletz ch9 & 10
- Grey
- 10/21 Agenda Setting , Framing, Priming
- 10/28 Winnowing & Surfacing
- 11/4 - Advertising Strategies
- 11/11 Media Section
- Discuss New Media - talk radio, call-in tv, web
- Paletz Ch3
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- 11/18 - Persuasion
- 12/2 - Scandal, Media Bias
- 12/9 - Review for Take-Home Final
- Sparks Ch12 "Meet Marshall McLuhan"
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