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FLEFF 2014 Film/Event Descriptions + Online Ticketing

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Stay or Go? (Future Food Series) Stay or Go? (Future Food Series)
Who will grow the food in an urbanized China?

Stay or Go? (Alex Gabbay, USA/China, 2013; 29 min.) In China and around the world, young people are fleeing the countryside and moving to the big cities. Who will grow the food that feeds future generations? How can young people be convinced that farming is a good option? Californian-born Rand and his wife Sherry are the founders of Resonance China, a social media agency in Shanghai. They use the internet to create and identify trends and tricks that can create a buzz for global brands. FUTURE FOOD sets Resonance a task: can they make farming popular with young people?