Monday, May 31, 2010
Blog written by Ann Michel and Phil Wilde, principals of Insights International in Ithaca and New York City
What's in a name?
At some point during a production, you will need to name your program or show.
It may be that the marketing people need a catchy title to help them promote or do fundraising for you. It...
Wednesday, May 19, 2010
Blog written by Ann Michel and Phil Wilde, principals of Insights International
How do you define anything in 20 words?
Why should you try ?
Because the open space we live in is filled with headlines, subject lines, tag lines, punch lines. All compete for our attention.
Our so short attention spans.
So be concise.
Tuesday, May 11, 2010
Welcome to CREATING SPACES, the new interactive blog on production and creativity co-written by Ann Michel and Phil Wilde, principals of Insights International, the award-winning multimedia company based in New York City and Ithaca, New York. Insights International specializes in science, environmental, and...