Monday, May 31, 2010
Blog written by Ann Michel and Phil Wilde, principals of Insights International in Ithaca and New York City
What's in a name?
At some point during a production, you will need to name your program or show.
It may be that the marketing people need a catchy title to help them promote or do fundraising for you. It may be that the print people are ready to design the posters and DVD artwork. It may be because you need a shortcut to explain what you are doing.
Naming your project can be one of the hardest creative tasks you will face.
How to boil it down? How to create intrigue, interest? Or at least, how to pick a name and not be boring?
Finding the right name for a project is often the very last thing we do when we wrap up a production.
We may have bought time earlier by coming up with a working title. Then the last hour approaches when the final edits must be done. What's the name??!!!
A three-word title is great. A one word title incredible. We only accomplished the one word title feat once, for a kids show released by the National Gallery of Art in Washington DC. The project could be condensed into elementary school students meet art history.
We named it Look!
Wednesday, May 19, 2010
Blog written by Ann Michel and Phil Wilde, principals of Insights International
How do you define anything in 20 words?
Why should you try ?
Because the open space we live in is filled with headlines, subject lines, tag lines, punch lines. All compete for our attention.
Our so short attention spans.
So be concise.
Tuesday, May 11, 2010
Welcome to CREATING SPACES, the new interactive blog on production and creativity co-written by Ann Michel and Phil Wilde, principals of Insights International, the award-winning multimedia company based in New York City and Ithaca, New York. Insights International specializes in science, environmental, and educational documentary and multimedia, as well as commercial production services.
CREATING SPACES is designed to bring the emerging producer, beginning cinematographer, editors-starting-out, free style ski moviemaker, youtube practitioner, media political activist and emerging artist into the public media world and into professional production and producing. Insights International migrates between the non-profit and for-profit worlds of production and media arts. (Ann Michel is the president of the Robert Flaherty Film Seminars, the oldest non-profit media arts organization in the world, and Phil shoots for commercial media clients like CNN, for example!).
CREATING SPACES will feature production tips, top five lists of gears and gadgets you can't live without, current controversies, how to get your break into the non-profit and for-profit media world, and how to navigate that transition from student to media arts entrepreneur. In endless loops trying to figure out what to do on your production? Looking for copyright cleared images? Trying to figure out how that camera actually works? Love to experiment and innovate? Come to CREATING SPACES.
CREATING SPACES will also be loaded with lots of advice about production, creativity, and how to enter these worlds.
CREATING SPACES is here for YOU. If you are contestant for the 2010 FLEFF user-generated contests rolled out on May 15, MAKE OPEN SPACE, COMPOSE OPEN SPACE, or DEFINE OPEN SPACE, and need help--COMMENT ON OUR BLOG. We'll answer questions, and, we hope, inspire you to participate.
Join the conversation. We love problem-solving. So send us your production problems and career advice questions. And let's create some spaces together!
CREATING SPACES IS WHERE HANDS-ON PRODUCTION MEETS PROFESSIONALISM MEETS INTERDISCIPLINARY CREATIVITY.