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Creating Spaces

Production and the Creative Spirit

Posted by Patricia Zimmermann at 7:49AM   |  13 comments

Blog written by Ann Michel and Phil Wilde, principals of Insights International in Ithaca and New York City

What's in a name?

At some point during a production, you will need to name your program or show.

It may be that the marketing people need a catchy title to help them promote or do fundraising for you.  It...

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Posted by Patricia Zimmermann at 4:53AM   |  8 comments

Blog written by Ann Michel and Phil Wilde, principals of Insights International

How do you define anything in 20 words?

Why should you try ?

Because the open space we live in is filled with headlines, subject lines, tag lines, punch lines. All compete for our attention.

Our so short attention spans.

So be concise.

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Posted by Patricia Zimmermann at 1:03AM   |  Add a comment

 

Welcome to CREATING SPACES, the new interactive blog on production and creativity co-written by Ann Michel and Phil Wilde, principals of Insights International, the award-winning multimedia company based in New York City and Ithaca, New York. Insights International specializes in science, environmental, and...

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