Monday, May 31, 2010
Blog written by Ann Michel and Phil Wilde, principals of Insights International in Ithaca and New York City
What's in a name?
At some point during a production, you will need to name your program or show.
It may be that the marketing people need a catchy title to help them promote or do fundraising for you. It may be that the print people are ready to design the posters and DVD artwork. It may be because you need a shortcut to explain what you are doing.
Naming your project can be one of the hardest creative tasks you will face.
How to boil it down? How to create intrigue, interest? Or at least, how to pick a name and not be boring?
Finding the right name for a project is often the very last thing we do when we wrap up a production.
We may have bought time earlier by coming up with a working title. Then the last hour approaches when the final edits must be done. What's the name??!!!
A three-word title is great. A one word title incredible. We only accomplished the one word title feat once, for a kids show released by the National Gallery of Art in Washington DC. The project could be condensed into elementary school students meet art history.
We named it Look!