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The Finger Lakes Environmental Film Festival from the interns' point of view
Wednesday, April 13, 2011
Blog was written by Kelsey Greene, Documentary Studies and Production, '13, FLEFF intern, Buffalo, New York
I am now in the front row watching Helen DeMichiel's presentation.
She is telling us about how she started Lunch Love Community in 2009 with co-producer and director Sophie Constantinou. To emphasize her great character she says, "You can't do it alone, you have to have teams of people and lots of skills," in reference to the new media documentary approach.
Helen has had lots of experience in the media field. She's made a feature film, made lots of installations, and knows a lot about different aspects of media.
After a brief introduction she is now showing us a short webisode called The Whole World in a Small Seed, which is about a gardening program in one of the schools in Berkley.
The main focus of her presentation is to tell the story of why and how she started Lunch Love Community.
She says they started with the idea of a feature length hour documentary, but due to different challenges faced, they decided to "become part of the media revolution as artists." She is telling us about their decision to use webisodes (she chuckles after saying the new word).
An interesting discussion she makes is the comparison of a webisode to a segment.
She now is showing us a slide that has a chart titled "Connectors." The chart shows shows the increase in active website users throughout four months. She says a layering effect of sharing, offering, gifting and promotion lead to the increase in an interactive dialogue with the community and a growing internet audience.
To wrap up, she summarizes some of the things she has learned through the project. She said she has learned simple architecture works best for outline and it is important to recognize that not one size fits all.
She said she is starting to see the issues the project addresses in a much deeper way.
In her final concluding mark she says "the viewers are not viewers anymore they are users,." Her push is to tell people to watch and share, watch and share!
Make sure you get involved in as many ways as you can! You can visit the Lunch Love Community website, become a fan of Lunch Love Community on Facebook, and/or see more of Helen and learn about the issues and the project here at FLEFF! She will be participating in a discussion with Laura Deutch tomorrow at 1:10 in Park 220 and presenting at Cinemapolis on Saturday at noon.