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The Finger Lakes Environmental Film Festival from the interns' point of view
Sunday, February 26, 2012
Blog posting written by Hana Raskin, Communication Management & Design '12, FLEFF intern, New York City
Something that Dr. Zimmerman said resonated in my mind- "the best advertising for a festival is word-of-mouth." This brought me back to last summer when I interned at SummerStage, New York's largest free performing arts festival.
While all of our different forms of advertising worked symbiotically to get people to talk about and to attend our events, there was nothing like word-of-mouth marketing.
Our intern team would street team before the events by walking around the neighborhood, talking to people and handing out brochures. I can’t tell you how many times we would go up to someone and say, “did you know EPMD is playing in Betsy Head Park in half-an-hour?” and they would say “what! No way, I love EPMD!”
We would see them later on at the concert, dancing and singing along, and would feel great that we were the reason they got to see their favorite group perform in their neighborhood park.
This is why this Friday at Gallery Night, some of our blogging team will be downtown, talking to Ithacans about FLEFF.
This is why we table at Cinemapolis and tell moviegoers about all that our festival has to offer.
This is why we should talk about FLEFF in coffee shops, at lunch in the dining halls, on the supermarket line and while working out at the gym.
I can’t wait to see familiar faces at the FLEFF events, as they wait to see a film or attend an event for something they care about, and know that they’re there because they heard about it from me.
Are you talking about FLEFF?