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|Standing on Deck|
A cold couple of days each February in Ithaca, something decidedly springlike occurs: a group of students crowd into a Hill Center classroom and start talking baseball. But their conversations are less RBI . . . and more ROI.
It's an annual two-day seminar focusing on sales -- ticket sales, in particular -- and it features a few folks from an organization you might've heard of: the New York Yankees. Starting midday on a Friday and going through Saturday night, visiting Yankees ticket-sales executives, including IC alumnus Troy Tutt '01 [pictured above], share tips and techniques through lectures, role-playing, reading assignments, and targeted strategies to master the sales world.
"Our students have unparalleled opportunity and access to leaders in the field because these are Ithaca alumni at the helm of these organizations and vital departments," says Annemarie Farrell, associate professor and chair of the Department of Sport Media and Management. "This seminar is a perfect example of the Ithaca advantage."
And it's an advantage you help create. Ithaca College Annual Fund support was necessary to bring the Yankees staff to town, a visit that not only resulted in a great experience for a group of students, but a phenomenal experience for one in particular.
Junior Alex Carignan attended the seminar in 2012. He describes himself as being "on" that weekend, and the paid internship he scored with the Yankees as a result of the event proves it.
"[This seminar] totally awakened me to the fact that this is what I want to do with my life," Alex says. "I want to do sales, and this was the perfect platform for me to realize this about myself."
Because of you, Alex is having the experiences that will prepare for a career in sales, and Annemarie has the resources to help him. We cannot thank you enough for your generosity to Ithaca College.