To prepare students for careers in sport administration, management, and communication in diverse capacities, and/or graduate study in these fields, the department offers the following majors.

B.S. in Sport Management

Students in this program investigate the social, ethical, economic, legal, and political factors affecting the management and administration of sport organizations. The application of management principles to the sport industry distinguishes this program from the others offered in the department. Sport management majors learn about finance, law, organization management, personnel, and marketing.

B.S. in Sport Media

The sport media major prepares students for an array of careers in an industry where the boundaries between sport, other forms of entertainment, and pure business are blurred. The curriculum is composed of three cores designed to complement one another: a liberal arts core; a sport theory core; and a core of courses in communications, including media production, public relations, advertising, sport publications, and sport video production.

B.A. in Sport Studies

The sport studies major is for students who want to learn about sport’s place in modern society. We examine sport’s historical, sociological, psychological, and philosophical dimensions from a liberal arts perspective. Sport studies majors have the opportunity to further their appreciation for the world of sport by exploring such areas as gender issues, the Olympic Games, and sport in film and literature.

School of Health Sciences and Human Performance  ·  Ithaca College  ·  Ithaca, NY 14850  ·  (607) 274-3237  ·  Full Directory Listing