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Professors William Harris Ressler and Scott R. Hamula, Department of Strategic Communication, and Wenmouth Williams Jr., Department of Television-Radio, published research titled "Baseball Teams, Radio Stations and Corporate Social Responsibility" in the spring 2010 issue of the International Journal of Integrated Marketing Communications (IJIMC). Their paper examines the synergistic outcomes that can develop when professional baseball teams, local radio stations, corporate sponsors, and benefiting nonprofit organizations work together in a cause-related marketing relationship.

The IJIMC is devoted to the dissemination of information about the teaching and practice of the range of disciplines under the umbrella of integrated marketing communications, including direct/interactive marketing, database marketing, public relations, advertising, sales promotion, and other forms of promotional communications for both for-profit and not-for-profit entities and about how they can be integrated for more effective results.

Three Park Professors Publish Paper in International Journal of Integrated Marketing Communications | 0 Comments |
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