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Contributed by Melissa Gattine on 06/23/2010
Professors William Harris Ressler and Scott R. Hamula, Department of Strategic Communication, and Wenmouth Williams Jr., Department of Television-Radio, published research titled "Baseball Teams, Radio Stations and Corporate Social Responsibility" in the spring 2010 issue of the International Journal of Integrated Marketing Communications (IJIMC). Their paper examines the synergistic outcomes that can develop when professional baseball teams, local radio stations, corporate sponsors, and benefiting nonprofit organizations work together in a cause-related marketing relationship.
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