Bringing Ithaca College to the World
The Office of Strategic Marketing and Communications (Marcom) is responsible for conceptualizing, developing, and executing marketing and communication strategies that support the college's highest goals. Our focus on shaping and strengthening Ithaca College's identity, increasing institutional visibility in the marketplace, and building reputation with internal and external audiences all contribute to the college's overall success. Marcom also serves as brand champions and stewards of the college's identity and athletic branding standards, institutional core messaging, and storytelling.
Our work is focused on three key areas:
Brand and Reputation Management
Our primary purpose as a strategic communications office is to share the Ithaca College story in ways that showcase the value of an IC education and inspire and compel key audiences to take action. We are responsible for proactive media relations, internal communications, and crisis communications efforts; strategic development of Ready stories; brand awareness advertising in national, regional, and local outlets; management of the college's primary social media channels; digital strategy and oversight of Ithaca.edu; and support for such signature events as Commencement, Family Weekend, Alumni Weekend, and Whalen Symposium.
Our advancement communications efforts are aimed at building a strong culture of engagement and philanthropy; developing a steady and dedicated stream of student, alumni, parent, faculty and staff volunteers, and creating a system for propelling volunteers into higher levels of service to the college in the long term. Examples of these efforts include the coordination of all marketing and communications related to IC Giving Day; editorial development, design, and execution of IC View; and countless fundraising communications each year.
Our office partners with the Office of Admission and the schools in their efforts to reach and recruit diverse, academically qualified students who will be successful at IC and beyond. This work includes conducting multiple search mailings each year; the editorial development, design, and execution of IC Fuse magazine; management of the admission site, myIthaca, and IC Peers; support for open houses and Ithaca Today yield events; and many other targeted efforts.