Bringing Ithaca College to the World
The Office of Marketing Communications is responsible for leading the overall integrated marketing communications programs for Ithaca College and strengthening the College's visibility and brand to both external and internal constituents. We lead the strategic direction for the College's identity and core messaging, and are responsible for organizing and implementing the College's communications and public relation activities.
Divided into five units, Advancement Communications, Client Marketing Services, Communication, Creative Services and Recruitment Marketing, we serve different functions for various audiences, and work together across units on project teams to ensure brand consistency, both visually and contextually.
The Advancement Communications team works closely with the Division of Institutional Advancement to support the communication needs of alumni affairs and engagement, development, donor relations and parent relations.
Our Client Marketing Services team works with schools and departments across the campus to manage their strategic marketing and communication efforts. Individuals on campus will have the most interaction with this group. To see who your representative is, please see the "finding your marketing communications manager" page. The Athletics Communications team maintains the official athletics site.
The Communication group is composed of writers, editors, media relations professionals, social media evangelists and web communication strategists. The alumni magazine, ICView, and the undergraduate prospective student magazine, IC Fuse, as well as Intercom are managed by this group.
Our Creative Services team is a strategic unit dedicated to visual design across all mediums and platforms. The team produces all undergraduate recruitment materials, advertisements for the brand awareness campaign, the design for College’s primary website, and multimedia productions for admission and college-wide strategic initiatives.
The Recruitment Marketing team is a group dedicated to the marketing and communication efforts for undergraduate and graduate recruitment, supporting the Office of Admission and Student Financial Services. They work with the Enrollment Planning office to set and implement strategy, manage our internal prospective student social network, and write, research, and edit for all undergraduate recruitment materials. myIthaca and ICPeers are managed by this group.