The hard-working, creative staff of the Office of Marketing Communications plans and conducts the College’s marketing program, focusing on helping IC achieve its strategic objectives--including national recognition for its excellence among higher learning institutions.
We are marketing strategists, writers, editors, graphic designers, web content managers, project managers, media relations professionals, sports information professionals, and print buyers. We produce or collaborate on dozens of admission brochures, scores of alumni materials, IC sports information, the IC website and high-level College web pages, ICView (the magazine of Ithaca College), Intercom, Fuse (the student-produced magazine for an audience of potential students), fund-raising materials, invitations, posters, programs, catalogs, DVDs, CDs, audio clips . . . just about any kind of informative and interesting publication you can think of.
We help provide clear and consistent messages in all College communications to the varied constituencies: alumni,potential students, potential employees, current students and their families, current and retired employees, individual and institutional donors, media, neighbors, friends, peer institutions, governmental entities, and the general public.
What does that mean for you? If you're a faculty or staff member or administrator, we help you design the right marketing strategy for your department or office, and give you tools to implement that strategy. We look forward to being your partner -- and helping you and your program shine in the best possible light.
