Experts

Scott HamulaStrategic CommunicationScott Hamula
Marketing, Audience and Client Promotions

Overview

Scott Hamula is an associate professor and the director of the Integrated Marketing Communications Program at Ithaca College. He holds an MBA in marketing from the University of Chicago. His research interests include the areas of audience and client promotions, advertising sales management, nontraditional revenue [NTR], and station branding strategies in the radio and television industries.

Hamula is currently working on his manuscript: "Media Sales Curriculum and Industry Expectations." He has also given numerous presentations on advertising and promotion in both educational and professional settings.

Prior to his work in education, Hamula served in General Sales Manager and General Manager positions at radio stations located in Geneva and Canandaigua and has also held the position of senior advertising account manager for several area businesses through The Finger Lakes Radio Group headquartered in Geneva.

Research Focus

  • Audience and client promotions
  • Advertising sales management
  • Nontraditional revenue [NTR
  • Station branding strategies in the radio and television industries

Education

University of Chicago, Booth School of Business
M.B.A. in Marketing/Finance

SUNY College at Buffalo
B.A., Broadcasting
B.A., Management Economics