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Overview
Scott Hamula is an associate professor and the director of the Integrated Marketing Communications Program at Ithaca College. He holds an MBA in marketing from the University of Chicago. His research interests include the areas of audience and client promotions, advertising sales management, nontraditional revenue [NTR], and station branding strategies in the radio and television industries.

Hamula is currently working on his manuscript: "Media Sales Curriculum and Industry Expectations." He has also given numerous presentations on advertising and promotion in both educational and professional settings.

Prior to his work in education, Hamula served in General Sales Manager and General Manager positions at radio stations located in Geneva and Canandaigua and has also held the position of senior advertising account manager for several area businesses through The Finger Lakes Radio Group headquartered in Geneva.


Publications
"Sales Promotions as Nontraditional Revenue: A Comparison of Television and Radio," Scott R. Hamula, Journal of Promotion Management, Volume 12, Issue 2, 2006.

"Media Guide," Comprehensive media planning and buying workbook for advertising students, Pearson Prentice Hall, 2005.

"The Internet as a Small Market Radio Station Promotional Tool," Scott R. Hamula and Wenmouth Williams, Jr., Journal of Radio Studies, Volume 10, No. 2, 2003.

"The 21 Club," cover story, Beverage Spectrum, Vol. 1 No. 2, April 2003.

Research
Audience and client promotions, advertising sales management, nontraditional revenue [NTR], and station branding strategies in the radio and television industries.