News Releases

While most eyes are cast toward their televisions in the waning hours of Dec. 31 to watch the ball drop in New York City’s Times Square, another iconic symbol of the New Year transition will take place for the 51st time in central New York.

Every year in the days leading up to Jan. 1, Ithaca College lights the windows of the East and West Towers to display the final two numbers...

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Leading up to the 2016 U.S. presidential election, there was much debate about immigration and building a wall on the US and Mexico border. In several places along the border a wall already exists, including in Nogales, a city that sits on the divide between Arizona and Sonora, Mexico. In early October, a group of students and faculty from Ithaca College visited the city for a multiday rally,...

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For food and beverage advertisers, understanding consumer taste preferences is critical. New research is shedding more light on what drives the preferences of one group, known as supertasters. This research may allow advertisers to better market their products to this segment of the population.

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Two integrated marketing communications majors have been selected to take part in the American Advertising Federation’s Most Promising Multicultural Students Program. Seniors Niel Guaman and Irma Perez will attend a three-day event in New York City from Feb. 13–16, where they will attend...

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