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Posters and Election Propaganda

A blog dedicated to the examination of communications in election campaigns, with a focus on posters

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Posted by Steven Seidman at 10:10AM   |  Add a comment
Swiss People's Party poster/billboard, 2009 (Photo:Fabrice Coffrini/AFP)

Last month, the Swiss electorate voted for a referendum allowing the free movement of workers in 27 European Union (EU) countries. Almost 60% favored the referendum.

The opposition to the referendum was led by the Swiss People's Party (SVP), the top vote-getting party in parliamentary elections in Switzerland, and producer of the infamous "black sheep" poster of 2007 (see previous blog entry).

This time around, the SVP disseminated a poster that showed several black crows pecking at a map of Switzerland. The crows probably symbolize Romania and Bulgaria (the newest, but poorer countries in the EU), which the SVP believes will flood wealthier Switzerland with workers, taking jobs away from Swiss citizens and increasing costs for
social-welfare benefits.

 


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