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Dean Diane Gayeski, Associate Professor of Strategic Communications Scott Hamula, and Adam Peruta, a former Assistant Professor here in Strategic Communications and now at Syracuse University have been published in Advertising & Society Review. Their article "The Complex Challenge of Branding in Higher Education: Where's The Pedagogy?" focuses on higher education branding and...

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IMC majors Jingqi Wu and Xuan Gui have been taking an active role in building awareness and growing attendance at events hosted by the Ithaca College chapter of Chinese Student and Scholar Association. ICCSSA is the official organization that focuses on providing help to international Chinese students studying at Ithaca College. The members bring a taste of Chinese culture to the college...

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Seventeen Women in Communications members drove to New York City on November 6, 2015, to represent Ithaca College at the annual New York Women in Communications career conference. Several IMC majors were in attendance along with other Park students and one writing major. The daylong event took place on Saturday, November 7, at NYU’s Kimmel Center. Amy Odell, editor at ...

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If you’ve seen Macabre Theater Ensemble’s production of "The Rocky Horror Picture Show" or the Greens Theater Project’s production of "Hair" this semester, then you’ve seen the production efforts and leadership of IMC major Cat Proulx, '17. Cat is the artistic director of Macabre and the executive producer of the GTP. Through these...

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Each fall semester, IMC students of the PR Lab Capstone course take on new challenges as they execute strategies and tactics for their clients, putting their classroom skills and knowledge of public relations to the test. The selected clients range from local businesses of the Ithaca area to brands across the nation on the West Coast. Students are able to experience the real work of helping...

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