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The highly competitive Most Promising Multicultural Students program of the American Advertising Federation (AAF) has recognized Niel Guaman and Irma Perez, both Ithaca College IMC seniors. Guaman and Perez were among the 50 students selected for the program from colleges and universities representing 21 states and 35 different schools across the...

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Arhlene A. Flowers, associate professor in Integrated Marketing Communications, and Yvette Sterbenk, assistant professor in Communication Management and Design, published “Winter, You Win: Ithaca Convention and Visitors Bureau ‘Surrenders’ to Key West with an Unconventional Campaign that Goes Viral” in Case Studies in Strategic Communication (CSSC). CSSC is a...

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Arhlene Flowers, associate professor of IMC, along with Cory L. Young, associate professor of CMD, and Yvette Sterbenk, assistant professor of CMD, participated in the Public Relations Society of America Educators Super Saturday on Oct. 22 as part of PRSA’s annual conference held in Indianapolis, Indiana. During the two-hour event, the IC professors and scholars nationwide displayed and...

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A panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, modify claims made for its satellite television services to better disclose to consumers that limited programming is available in 4k, or ultra high-definition format, modify its claims that DirecTV is wireless, and discontinue a “free upgrade” to Genie HD DVR claim.

NARB is the...

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Jamie Altman and Christina Lyons, IMC seniors, have been awarded a Media Fellows Scholarship from Washington Media Scholars. Jamie's scholarship was made possible in part by the generous contribution from Smart Media Group. Christina's scholarship was made possible in part by the generous contribution from Kantar Media CMAG.

The Washington Media Scholars Foundation recognizes...

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