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ITHACA, NY — What do Arnold Schwarzenegger, the Muppets, Abraham Lincoln and the cast of “Full House” have to do with Bud Light, Toyota, Volkswagen and Greek yogurt? And what do they all have to do with the Super Bowl? The brands that are spending millions of dollars to air their spots during the Fox broadcast of Super Bowl XLVIII are hoping millions of curious viewers will...

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The highly competitive Most Promising Minority Students program of the American Advertising Federation (AAF) has recognized E Yiwei Zhu, an Ithaca College IMC and Honors Program senior. Zhu was among the 50 students selected for the program from colleges and universities throughout the U.S.

The winners are invited to a...

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A team of four Park School students received third place in the Marketing EDGE Collegiate ECHO Marketing Challenge. More than 150 teams competed in the nationwide competition. Sarah Parker ‘14, Kait Sessler ‘14, Olivia Consol ‘14, and Massiel Miliano ’13 will split $500 cash and the Department of Strategic Communication received $1000 to use for a student scholarship....

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Leonard Slutsky, Integrated Marketing Communication major, was awarded the 2013 Steve Pacheco Scholarship ($5,000) from The Advertising Club of New York during the Advertising Person of the Year roast and toast event at the Dream Hotel in NYC.  This event honored Steve Pacheco, an influencial leader in the industry who has produced more than a dozen Super Bowl...

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Georgina Morley '14 and E Yiwei Zhu '14 were recipients of the 2013 Advertising Women of New York (AWNY) Scholarship Award. Morley and Zhu are both Integrated Marketing Communications majors, and are interested in pursuing a career in the advertising industry.

Morley is currently a President's Host and is a previous recipient of the Washington Media Fellows...

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