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Catherine Proulx, IMC senior, was awarded Best Delegate for her participation in the Motion Pictures Association of America committee at the 7th Cornell International Affairs Conference. In this particular committee, each participant was given the role of someone that actually exists and is a member or stakeholder in the MPAA. Catherine served as the MPAA’s President, Chris Dodd. The...

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Nine students in our American Advertising Federation student chapter attended the Annual Marketing EDGE Career Forum in New York City. They had the opportunity to network with many companies and get advice from a career panel of marketing professionals. The students who attended were Kathleen Crewdson, Julia Bjornland, Maximillian Ley, Zeelee Segura, Lauren Carlson, Nicole Diacik,...

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The highly competitive Most Promising Multicultural Students program of the American Advertising Federation (AAF) has recognized Niel Guaman and Irma Perez, both Ithaca College IMC seniors. Guaman and Perez were among the 50 students selected for the program from colleges and universities representing 21 states and 35 different schools across the...

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Arhlene A. Flowers, associate professor in Integrated Marketing Communications, and Yvette Sterbenk, assistant professor in Communication Management and Design, published “Winter, You Win: Ithaca Convention and Visitors Bureau ‘Surrenders’ to Key West with an Unconventional Campaign that Goes Viral” in Case Studies in Strategic Communication (CSSC). CSSC is a...

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Arhlene Flowers, associate professor of IMC, along with Cory L. Young, associate professor of CMD, and Yvette Sterbenk, assistant professor of CMD, participated in the Public Relations Society of America Educators Super Saturday on Oct. 22 as part of PRSA’s annual conference held in Indianapolis, Indiana. During the two-hour event, the IC professors and scholars nationwide displayed and...

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