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Associate Professor Scott Hamula was nominated by the American Advertising Federation (AAF) and has been selected to serve on the National Advertising Review Board (NARB) -- a body that serves to assure that advertising claims are truthful and accurate. NARB is the appellate unit of the advertising industry's self-regulatory system. NARB members, selected for their standing in the...

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Emma Behrens, an Integrated Marketing Communications senior, chaired the Marketing Research Committee of the Ithaca College American Marketing Association that placed in the International Competition. Emma and her team earned Honorable Mention standing at this year's AMA International Collegiate Case Competition. Honorable Mention places IC among the top 20 schools in the...

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Integrated Marketing Communications (IMC) sophomores, Candice Tan and Tatiana Prater were selected to attend this year's Association for the Promotion of Campus Activities (APCA) Conference. APCA is dedicated to providing leadership training and programming opportunities to students and staff from colleges and universities around the country.

The conference is an opportunity for...

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Media enjoyment as a function of control over characters

This paper argues that the enjoyment of interactive media, especially interactive narratives, can be explained via perceptions of control. Specifically, control over a character’s choices, lead to higher perceptions of control which increased user enjoyment. Three different experiments using varying narratives,...

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Arhlene A. Flowers, associate professor of Integrated Marketing Communications, announces the publication of her new book, Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide, which was released this month by Routledge, a global publisher of academic books, journals, and online resources in the humanities and social...

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