Los Angeles Advertising Executive to Preview The Upcoming Prime-Time Television Season

Chuck Bachrach --- recognized as a top negotiator in network television ad buying --- will be at Ithaca College on Wednesday, September 5, to offer his take on this fall’s prime-time television shows. His presentation, which will include a discussion of canceled and returning shows and a prediction of how new shows will fare against old favorites, will start at 7:30 p.m. in Park Hall Auditorium. The event is free and open to the public.

A 1968 graduate of the College, Bachrach is the executive vice president and director of media resources and programming at Los Angeles–based Rubin Postaer and Associates, where he oversees the agency’s media buying. A recognized expert in his field, Bachrach has been interviewed about network programming decisions by NBC Nightly News, Entertainment Tonight, the Wall Street Journal, the Washington Post, and Advertising Age, among others.

After earning his degree in television-radio, Bachrach began his advertising career in New York City with Ogilvy and Mather’s media planning group. In 1975 he became the agency’s youngest vice president, and he later was elected senior vice president and director of the network department. He relocated to California to join Western International Media as president of syndication and executive vice president of the national buying and programming unit. In 1990 he joined Rubin Postaer and Associates, which now has divisions in Chicago, Atlanta, Boston, Dallas, and Denver. He has also taught at the New School in New York City, Marymount College, and the University of California, Los Angeles.

Bachrach frequently returns to his alma mater to give public talks and meet with students and faculty in the Roy H. Park School of Communications. During his three-day visit this year he will attend classes and discuss mass media research, programming and promotion, and marketing principles.

In 1980 Bachrach received the Park School’s first Ceracche Distinguished Achievement Award. A member of the Television Academy of Arts and Sciences, he has served on the American Association of Advertising Agencies Committee on Broadcast Network and Programming and on the board of directors of the Los Angeles Advertising Club.