Leigh Ann Vaughn, Psychology, Addresses Flowerbulb Industry


Contributed by Bernard Beins

Leigh Ann Vaughn gave the plenary talk at the North American Flowerbulb Wholesalers Association (NAFWA) Conference at Cornell on Saturday, March 25. The address was entitled "Will the experience be a good one? A psychological perspective on buying and caring for plants."

It addressed research on the ease of mentally simulating future events, and how that research could be turned into actionable strategies for increasing flowerbulb sales.