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IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 11:11AM   |  Add a comment

Rachel Reuben, associate vice president of marketing communications
College Web Editor interviewed Reuben about the role of digital advertising in higher education. When asked why advertising is still important when social media is so prevalent, Reuben explained, “It’s largely about the audience. Not everyone uses social media. You can’t target tweets at specific demographics, and even if you could, only a small percentage of our audience are there. We certainly use Facebook and Twitter as part of our overall communication program, but we are looking to build awareness of Ithaca College far beyond their reach.”

Outlet: College Web Editor
Publication Date: November 5, 2012
Headline: “Digital advertising in #highered: Strategy, tactics and results at Ithaca College

 


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