A sampling from media accounts that reference Ithaca College or quote members of the college community.
Tuesday, April 24, 2012
Michael McCall, professor of marketing and law
In an article in Hotel Business Review McCall discussed how the hospitality and hotel industry has rapidly been transformed from a state of caveat emptor (“let the buyer beware”) to a state of caveat venditor (“let the seller beware”).
Outlet: Hotel Business Review
Publication Date: April 2012
Headline: “From caveat emptor to caveat venditor: A change in the service landscape”
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