A sampling from media accounts that reference Ithaca College or quote members of the college community.
Thursday, August 16, 2012
Scott Hamula, associate professor of strategic communication
Inc. Magazine turned to Hamula for advice on how to promote a new company. He recommended an old-school tactic that still works: find a complementary business and ask if it will stuff its bags with a coupon or add a promo code to its site for your new business.
Outlet: Inc. Magazine
Publication Date: August 15, 2012
Headline: “7 promotional stunts that work”
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