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Posted by Megan Christopher at 3:25PM   |  Add a comment
Michael McCall, professor and chair, Department of Marketing and Law

Michael McCall, professor and chair, Department of Marketing and Law
KPCC Southern California Public Radio interviewed McCall about customer tipping in the service industry. “There are a number of reasons for tipping, some of which are to make ourselves to feel good about ourselves and other reasons may include what we call equity restoration.” 

Outlet: KPCC
Publication date: June 12, 2014
Headline: “Does New-tech Tipping Trick You Into Paying More?


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