A sampling from media accounts that reference Ithaca College or quote members of the college community.
Wednesday, December 5, 2012
Scott Hamula, associate professor of strategic communication
The National Federation of Independent Business asked Hamula to recommend an “old-fashioned” method of marketing that still works. Hamula suggested setting up an in-store sweepstakes to get more information about your customers. "Set out a box, signage, registration slips and give away a gift certificate or product," Hamula advised. "Then, enter all the names and addresses into a database and start data-mining to develop your customer relationship management program."
Publication Date: December 5, 2012
Headline: “4 old school marketing methods that still work”
Next » « Previous