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Posted by Megan Christopher at 3:40PM   |  Add a comment
Michael McCall, professor of marketing and law

Michael McCall, professor of marketing and law
Real Money with David Holland, a syndicated radio show that discusses financial planning issues and trends, interviewed McCall on consumer psychology and a company’s value proposition. “It has to be better than what the competition is offering,” said McCall. “Why would a customer choose me as opposed to my competition? When you can answer that question, then you have captured what that value proposition is.”

Outlet: Real Money with David Holland
Publication Date: August 15, 2013
Headline: “Consumer Psychology” 


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