A sampling from media accounts that reference Ithaca College or quote members of the college community.
Thursday, August 15, 2013
Michael McCall, professor of marketing and law
Real Money with David Holland, a syndicated radio show that discusses financial planning issues and trends, interviewed McCall on consumer psychology and a company’s value proposition. “It has to be better than what the competition is offering,” said McCall. “Why would a customer choose me as opposed to my competition? When you can answer that question, then you have captured what that value proposition is.”
Outlet: Real Money with David Holland
Publication Date: August 15, 2013
Headline: “Consumer Psychology”
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