IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 1:57PM   |  Add a comment

Michael McCall, professor of marketing and law
Since the prospect of shopping on Black Friday can be daunting, Smart Money asked Michael McCall for some pointers to help shoppers avoid overdoing it. He says that just as visiting the grocery store while you’re hungry or tired may prompt you to throw more impulse purchases into the cart, long hours in the mall could prompt you to buy more simply because you’re thinking less critically. “When everyone else around you is throwing things into their carts, it makes you feel like you have to, too.”

Outlet: Smart Money
Publication Date: November 24, 2010
Article: "The Black Friday Survival Checklist"


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