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IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

Tagged as “Business”

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Posted by Shannon Mazourek at 1:28PM   |  Add a comment

Stephen Sweet, associate professor of sociology

Construction firms are concerned about the affect of an aging workforce on their business, reported Training and Development, a publication of the American Society for Training and Development. An expert on aging demographics in businesses, Stephen Sweet emphasizes that companies need to plan ahead and strategize how to...

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Posted by Shannon Mazourek at 9:52AM   |  Add a comment

Athena Zhang, assistant professor of finance and international business

Zhang, along with a Cornell University faculty member, recently published a study on lodging company acquisitions, finding that taking over a privately held company yields the most value. “We analyzed only public acquirers simply because this allowed us to gauge the change in market...

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Posted by Shannon Mazourek at 3:55PM   |  Add a comment

Park Center for Business and Sustainable Enterprise
Ithaca College was recognized for its green achievements by The Green Market blog, which noted the college’s two Energy Star certified residence halls and platinum LEED-certified Park Center for Business and Sustainable Enterprise.

Publication: The Green Market
Publication...

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Posted by Shannon Mazourek at 11:47AM   |  Add a comment

Michael McCall, professor of marketing and law
The business website MainStreet asked Michael McCall if customer reward programs lead to customer loyalty and therefore large payoffs for the businesses offering them. “If you offer $50 off on your $200 hotel room, the customer becomes fixated on the fact that your hotel rooms cost $200,” said McCall, adding...

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