A sampling from media accounts that reference Ithaca College or quote members of the college community.
Tagged as “Business”
Friday, December 31, 2010
Stephen Sweet, associate professor of sociology
Construction firms are concerned about the affect of an aging workforce on their business, reported Training and Development, a publication of the American Society for Training and Development. An expert on aging demographics in businesses, Stephen Sweet emphasizes that companies need to plan ahead and strategize how to...
Tuesday, December 7, 2010
Athena Zhang, assistant professor of finance and international business
Zhang, along with a Cornell University faculty member, recently published a study on lodging company acquisitions, finding that taking over a privately held company yields the most value. “We analyzed only public acquirers simply because this allowed us to gauge the change in market...
Wednesday, September 15, 2010
Park Center for Business and Sustainable Enterprise
Ithaca College was recognized for its green achievements by The Green Market blog, which noted the college’s two Energy Star certified residence halls and platinum LEED-certified Park Center for Business and Sustainable Enterprise.
Publication: The Green Market
Tuesday, August 17, 2010
Michael McCall, professor of marketing and law
The business website MainStreet asked Michael McCall if customer reward programs lead to customer loyalty and therefore large payoffs for the businesses offering them. “If you offer $50 off on your $200 hotel room, the customer becomes fixated on the fact that your hotel rooms cost $200,” said McCall, adding...