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IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

Tagged as “Marketing and Law”

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Posted by Shannon Mazourek at 11:24AM   |  Add a comment

Michael McCall, professor of marketing and law
Loyalty programs and their profitability for corporations were the subject of a recent interview by Business News Daily. McCall asserts that loyalty programs rarely pay off the way that corporations want them to. “The most successful programs figure out what the customer values that doesn’t cost the company a...

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Posted by Shannon Mazourek at 11:42AM   |  Add a comment

Michael McCall, professor of marketing and law
McCall’s most recent publication, “Building Customer Loyalty: Ten Guiding Principles for Designing an Effective Customer Reward Program,” was reported on by QSR Magazine. The report focused on how the hospitality and gaming industries need to pay attention to customer psychology and desires....

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