A sampling from media accounts that reference Ithaca College or quote members of the college community.
Thursday, October 25, 2012
Rachel Reuben, associate vice president of marketing communications
Online advertising has become a stronger option for many higher-ed institutions to reach their targeted audience. Reuben explained to University Business that it makes economic sense. “Most online advertising that we’ve done is far more cost efficient [than traditional advertising] for the number of eyeballs we get in front of.”
Outlet: University Business
Publication Date: October 25, 2012
Headline: “The new digital advertising order”
Next » « Previous