Scott Hamula, associate professor of strategic communication
Advertisers changed the game before this year’s Super Bowl, allowing their commercials to be viewed online before the game even started. YNN asked Hamula about the strategy behind that decision. “With ten million views for your commercial on YouTube before it even airs is just amazing,” Hamula said. “And then when it does air, they're expecting at least 111 million viewers.”

Outlet: YNN
Publication Date: February 3, 2012
Headline: "Early release for Super Bowl ads"