Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Perri Rumstein ’13 chose IC because its integrated marketing communications major offered advertising, public relations, and marketing.
“I couldn’t decide between business and communications, and IC was the only school I found with aspects of both in one major,” Perri said. “With a versatile degree, I’d have a broad background that I could eventually narrow down to find the direction I wanted.”
That broad background led to semester-long internships—one writing commercials for a local radio group and the other promoting the Verizon Wireless brand on campus for a Chicago-based marketing agency.
“The interviewers at the internships were impressed that I was getting business credits with the marketing concentration as well as creative know-how from communications,” Perri said. “It set me apart.”
Perri broadened her classroom and internship experiences by working as a president’s host for the admission office. In addition to giving campus tours, she assisted with open houses and student recruiting. When she was promoted to co-chair of the President’s Hosts Committee, she took on more responsibility. As a student event manager, she supervised a team of 30 peers working with the admission staff to organize a four-day conference for 700 college admission counselors.
“With an event that large, things will inevitably go wrong,” Perri said. “By watching how my supervisors maintained their composure, I learned how to move past problems and find solutions.”
Discovering she could handle the challenges of event management, Perri to set her sights on a career in corporate event planning. She also discovered something else.
“In high school, I wasn’t inspired to try new things. When it came time for college, I was afraid to leave everything behind. But IC challenged me, and my leadership skills flourished.”
In addition to co-chairing the President’s Hosts Committee, Perri is a senior class cabinet member and co-chair of the senior class gift campaign.
“I’ve talked to people from other schools who are terrified of graduation,” Perri said. “But after all I’ve experienced at IC, I’m not the least bit worried. IC’s prepared me to take on anything.”
What would compel a 40-something owner of an already successful small business to return to school for an M.B.A. at Ithaca College?
Heather Lane, owner of Purity Ice Cream—a well-known and loved institution in Ithaca and the central New York area—had her reasons: “I had plateaued at Purity. I couldn’t beat my best day’s sales,” she says.
Heather always urged IC students on her staff to finish their degrees but was embarrassed she never finished her own. After taking the final classes needed to complete an undergraduate degree in psychology with the University at Buffalo, she was inspired to scoop up an M.B.A. at Ithaca to boost her business.
“I didn’t understand how transferable the theoretical knowledge was until I entered the program, and then it just became this great game: what can I change next at Purity?”
Heather made operational adjustments, which included changing the way customers move through her store and the location of the cash registers. She also modified the prices of certain products.
Then she tackled the human resources side of the business and created a series of videos so that staffers could understand the nuances of making a great sundae or a smooth milkshake, and even how to mop the floor correctly.
Changes like these and others are what helped Heather eventually beat her best day's sales by 40 percent. She credits that growth to her education at IC.
“The M.B.A. program really pushed me to analyze my operation, make sense of it, and do it better,” Heather says.
>> More on this story: "Ice Cream Social" - The Ithacan
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