Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Drew Steedman ’13 grew up near Boston loving to play sports (he was recruited by Ithaca College to play soccer) and loving to watch them (especially the Celtics and Bruins). As a business administration major, Drew decided to explore the business side of athletics. A paid internship with Fenway Sports Management—marketing firm for the Boston Red Sox—showed him what his future could hold.
“That experience showed me that I’d enjoy working in the sports industry,” he said. “Also, I made contacts that led to other internships.”
One was with Kraft Sports Group. The other was what Drew called “the jackpot”—a paid, semester-long stint at MSG Sports, promoter of the New York Knicks and Rangers.
“It took me to Madison Square Garden—the World’s Most Famous Arena,” Drew said. “The big lesson learned? If you want to set yourself apart in sports promotion, New York City is the place to go.”
The road to the Big Apple started with IC’s New York City Internship Program (ICNYC). In addition to a six-credit internship in New York, Drew enrolled for six course credits and worked with the business school to find the right internship.
“MSG was very competitive, but the president was friends with the president of FSM. That got me an interview, and the interview got me the job. I reported directly to the president.” Who was, Drew said, very high energy.
“Some days I’d work on a research project, some days e-mailing story clips, other days getting ready for that night’s game. It was go, go, go, and to my surprise, I liked it. It was like sports. Whatever comes your way, you have to know you can handle it.”
Being a Celtics fan working the Knicks sideline was the biggest challenge. “I had to put my loyalties on hold and focus on why I was there. Sports have a major impact on people. My favorite thing was taking clients courtside and seeing the thrill kids and parents got when a Knicks player signed a pregame autograph.”
Drew also sees how his semester at MSG will impact his career.
“I’m ready to tell interviewers, whatever that first job throws my way, I’ve already experienced it at The Garden.”
Editor's Note: After graduating from IC, Drew Steedman went to work for Fenway Sports Management in Boston before returning to Madison Square Garden. He is now an inside sales representative there, generating new business platforms for the Knicks, Rangers, and Liberty brands.
>> More on this story: ICNYC
It’s not easy to find free time in Jake Tenenbaum’s schedule. The business administration major has minors in integrated marketing communications and legal studies, and he also spends time as co-president of Ithaca’s chapter of the American Marketing Association. So when does he sleep?
“It’s going to sound nerdy, but for me the work is fun. Ithaca is such a hands-on school, and it’s given me the opportunity to learn such an incredible amount inside the classroom and through different student organizations. For instance, my consumer behavior class helped me understand the reasons the professionals at my internships made many of the decisions they did while I was there.”
“With the Business Link organization, I’ve had the pleasure of meeting and helping others connect with alumni in their industry. We help students beginning in their freshman year to get in touch with alumni in their hometown, allowing them to foster relationships in an off-campus setting.”
Those experiences came in handy, scoring Jake an exciting internship in New York City with alumnus Chris Burch’s newest venture. Burch’s company, J. Christopher Capital, which owns the popular tech brands Powermat and Jawbone, had two fashion lines that were nearing their launch. “I was involved in the process of designing taglines and comparison charts for the two new companies, C Wonder and Monika Chiang,” Jake says. “It was just an amazing chance to organize all of my skills from Ithaca in one place.”
Jake plans on graduating a year early and already has a job offer on the table thanks to the connections he’s made through Ithaca. “I feel ready to lead. I want to go out and do well, and the links I made with business professionals due to my involvement on campus have placed me right where I want to be.”
Editor's Note: Jake impressed CEO and Ithaca alumnus Chris Burch '76 so much during his internship that Chris offered Jake a vital client-facing role at J. Christopher Capital immediately following graduation. Jake now works as a corporate gifting coordinator promoting the C. Wonder and Monika Chiang brands.
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