Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
NASCAR events are a thrilling part of the American experience. But while fans root for their favorite drivers, not many consider the work that takes place long before the first engine revs. That’s where Jusan Hamilton ’13 is in the driver’s seat.
As an account executive for industry operations at NASCAR, Jusan is part of a team responsible for keeping races on track—managing communications, working with sponsors, and traveling to events around the country. But long before his first trip to Daytona, Jusan was racing around a dirt track in upstate New York.
Jusan’s talent led him to compete in go-kart and stock car races up and down the East Coast throughout his high school years. As graduation approached, Jusan set his sights on professional racing—but he was thinking outside the lanes.
“After I realized I wouldn’t be able to race in the top series in NASCAR, I decided that I wanted to work on the business side of the sport,” says Jusan.
His search for a college that would help him reach his goals led to Ithaca, where he worked toward dual degrees in sociology and integrated marketing communications (IMC).
“My two degrees showed me completely different aspects of the business world and of life in general. They really prepared me to make my own path in my career,” Jusan says.
“Sociology allows you to better interpret what you’re putting out there—how it’s going to affect different groups of people, and how they’re going to see it. From a public relations standpoint, sociology is really useful.
“Marketing and advertising are a big part of what makes the sport go ’round. There are communications aspects with the sponsors, the race teams, the track teams, and the corporate side. The IMC major encompassed everything I hoped to do.”
Jusan’s drive to work in professional racing—along with an education that combined skills and knowledge specific to his career goals—led to three internships in the industry followed by a full-time position in communications at NASCAR soon after graduation. Already rising through the ranks, Jusan is on the inside track toward his career goals.
“I love working for NASCAR; I love working in the industry. My goal is to continue to work my way up.”
As a singer, student government representative, and integrated marketing communications major at Ithaca College, Jimmy Knowles knows how to make voices heard.
Freshman year, Jimmy joined Ithacappella, IC’s renowned all-male a cappella group, and was elected to the student government. When faculty steered him into Ithaca’s IMC program, “Something just clicked, and all these different parts of my life came together,” he says.
Jimmy became a lead vocalist and promoter for Ithacappella. Freshman year, he performed a solo at Lincoln Center when the group made it to an international collegiate a cappella competition. The following year, his marketing efforts helped bring 1,200 people to the group’s first concert of the year. “I remember hitting the stage and thinking, ‘I did this. I got these people here.’ That was when I realized what I’m doing is really big,” he says.
That kind of real-world experience helped him snag one of eight internships at New York City–based Serino/Coyne, a top ad agency specializing in Broadway promotions. “They fired questions at me about the work we’d be doing, and I was like, ‘Okay, I did this two months ago in class. I got this,’” he says.
As a junior, Jimmy spearheaded Ithacappella’s involvement in the Trevor Project, which works to prevent suicide among gay youth. The group’s rendition of Katy Perry’s “Firework,” sung with local school kids to benefit the project, went viral on the Internet and drew the attention of MTV, Ellen DeGeneres, Perez Hilton, and others.
Once a senior, Jimmy served as president of both Ithacappella and the senior class. He relished the creativity and collaboration of the Ithaca College community.
“The professors and administrators here really want you to succeed. I have never been told that I can’t do something. It’s always, ‘Let’s find a way to make this work.’ Ithaca College has taught me to believe in myself.”
More on this story: Ithacappella
- Campus Life and Leadership
- Health Sciences
- Humanities and Social Sciences
- Internships and Fieldwork
- Math and Natural Sciences
- Music and Performing Arts
- All Categories