Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
What would compel a 40-something owner of an already successful small business to return to school for an M.B.A. at Ithaca College?
Heather Lane, owner of Purity Ice Cream—a well-known and loved institution in Ithaca and the central New York area—had her reasons: “I had plateaued at Purity. I couldn’t beat my best day’s sales,” she says.
Heather always urged IC students on her staff to finish their degrees but was embarrassed she never finished her own. After taking the final classes needed to complete an undergraduate degree in psychology with the University at Buffalo, she was inspired to scoop up an M.B.A. at Ithaca to boost her business.
“I didn’t understand how transferable the theoretical knowledge was until I entered the program, and then it just became this great game: what can I change next at Purity?”
Heather made operational adjustments, which included changing the way customers move through her store and the location of the cash registers. She also modified the prices of certain products.
Then she tackled the human resources side of the business and created a series of videos so that staffers could understand the nuances of making a great sundae or a smooth milkshake, and even how to mop the floor correctly.
Changes like these and others are what helped Heather eventually beat her best day's sales by 40 percent. She credits that growth to her education at IC.
“The M.B.A. program really pushed me to analyze my operation, make sense of it, and do it better,” Heather says.
>> More on this story: "Ice Cream Social" - The Ithacan
For Nancy Patterson, baseball is more about pulled hamstrings and sore muscles than RBIs and ERAs. Working with the Inland Empire 66ers, a former minor league affiliate of baseball’s Los Angeles Dodgers, turned out to be the perfect first step to her dream job.
The path to the Inland Empire team ran straight through Ithaca, where Nancy earned her bachelor’s degree in clinical exercise science and athletic training in 2006 and a master’s in exercise and sport sciences two years later. Ithaca College prepared her well, she says, for the challenge of pro sports: “The first time being on your own with a team can be nerve-wracking. But between the classes at Ithaca and our on-field experience, I felt very well prepared.”
That on-field experience included working with several Ithaca sports teams and internships with minor league affiliates of the Seattle Mariners and Boston Red Sox.
“When I first graduated, I felt like I was much more prepared and experienced than recent grads from other programs,” Patterson says. “I attribute this to the way IC’s program is put together and the outstanding professors who put in the extra time and effort to help the students succeed.”
And succeed she has. After joining the Inland Empire 66ers team as its athletic trainer in the winter of 2009, Nancy got promoted to the AA Chattanooga Lookouts. Then the call from the big leagues came: she’s now assistant athletic trainer for the L.A. Dodgers.
“Going to Ithaca is what allowed me to go into baseball,” Nancy says. “Everyone has heard of Ithaca’s athletic training program.”
>> More on this story: Office of Experiential Learning
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