Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
As the saying goes, it’s not just what you know, but who you know that matters. Matt Palmaccio leveraged the marketing skills and professional connections he made at Ithaca College to get his career off to a flying start.
As a student, Matt built his confidence and real-world marketing knowledge through his coursework, group projects involving local businesses, and as a recruiter for the College’s chapter of the American Marketing Association.
“Those experiences gave me a professional demeanor, as well as the working knowledge of marketing and advertising that I needed to successfully interview for jobs,” he says.
The path to his current position at Details began when he attended a career fair as a senior in the School of Business. He stayed in touch with a recruiter he met from a media planning company in New York City and was called for an interview when he was about to graduate.
Matt got the job and worked for a pharmaceutical company on media planning, which included choosing the magazines the company advertised in. Marketing was his real passion, and he found himself drawn to the magazine industry, especially when a coworker went to work at publisher Conde Nast, which produces Details.
“We got together for lunch because I wanted to find out what he was doing there,” Matt says, and the lunch conversation piqued his interest even more. “That’s how I ended up switching over to the marketing side of magazines.”
Matt was hired at Conde Nast, transitioned to Hearst, and was then drawn back to Conde. “The interesting thing about magazines is that, in New York, it’s kind of a small world once you’ve worked in it,” he notes. “So when a job opened back up at Conde Nast, the human resources person called and said, ‘There’s an opening at Details I think you would be really good for.’”
Matt credits the networking skills he learned and relationships he made through the School of Business with kick-starting his career. “Obviously, Ithaca is kind of far from New York City, but they have established great connections to different places.”
>> More on this story: Business Administration: Marketing Concentration
Many young musicians have role models—artists they look up to and respect—whose success fuels their growing aspirations for musical achievement. Not many get the chance to have one of their most influential role models as a mentor and teacher. But at Ithaca College, Jordan Morton got just that opportunity.
“Nicholas Walker had so much to do with my development as a musician and as a professional personality. He opened up the horizon to what I could accomplish,” Jordan says of her double bass professor. “Nicholas treats his studio like family. He cares about and guides each one of us throughout our entire undergraduate career and remains a valuable mentor and professional contact after graduation. Without him, I would definitely not be going to Paris.”
Jordan is the recipient of the Harriet Hale Woolley Scholarship and residency at the Fondation des Etats-Unis in Paris, France. Four exceptional American artists and musicians are selected for the award each year. Through the scholarship, Jordan will pursue a year of private study under the tutelage of François Rabbath—a contemporary French double bass player, soloist, and composer—who also taught Nicholas Walker.
“For me, Paris will be an apprenticeship with the teacher of my teacher. I’m going straight to the source, becoming a part of the tradition. I’m going to absorb everything I can from François and explore the possibilities of my own musical voice. Now is the time to do that—to build on the foundation that Ithaca College has provided.”
Through close guidance, dedicated training, and industry connections from her professor and mentor, Jordan graduated well prepared for an innovative and fulfilling musical career—and she can’t wait to share her passion with the world. “I feel ready to connect with the public and to revitalize soulful, spiritual, intellectual music, because we need that as a culture whether we know it or not.”
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