Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
As a singer, student government representative, and integrated marketing communications major at Ithaca College, Jimmy Knowles knows how to make voices heard.
Freshman year, Jimmy joined Ithacappella, IC’s renowned all-male a cappella group, and was elected to the student government. When faculty steered him into Ithaca’s IMC program, “Something just clicked, and all these different parts of my life came together,” he says.
Jimmy became a lead vocalist and promoter for Ithacappella. Freshman year, he performed a solo at Lincoln Center when the group made it to an international collegiate a cappella competition. The following year, his marketing efforts helped bring 1,200 people to the group’s first concert of the year. “I remember hitting the stage and thinking, ‘I did this. I got these people here.’ That was when I realized what I’m doing is really big,” he says.
That kind of real-world experience helped him snag one of eight internships at New York City–based Serino/Coyne, a top ad agency specializing in Broadway promotions. “They fired questions at me about the work we’d be doing, and I was like, ‘Okay, I did this two months ago in class. I got this,’” he says.
As a junior, Jimmy spearheaded Ithacappella’s involvement in the Trevor Project, which works to prevent suicide among gay youth. The group’s rendition of Katy Perry’s “Firework,” sung with local school kids to benefit the project, went viral on the Internet and drew the attention of MTV, Ellen DeGeneres, Perez Hilton, and others.
Once a senior, Jimmy served as president of both Ithacappella and the senior class. He relished the creativity and collaboration of the Ithaca College community.
“The professors and administrators here really want you to succeed. I have never been told that I can’t do something. It’s always, ‘Let’s find a way to make this work.’ Ithaca College has taught me to believe in myself.”
More on this story: Ithacappella
The Martin Luther King Jr. Scholar Program at Ithaca College uses the phrase “citizenship and service in the global community,” and that’s exactly the spirit of connection and commitment that attracted Greta Hardware.
“[The MLK program] gave me a different perspective others in my major didn’t have,” she says. “It inspired me to explore classes on social justice issues and do research outside my major but still integrate the business world and look at it from a different perspective.”
For example, Greta used several international trips built into the MLK Scholar Program to research free-trade agreements between the United States and countries she visited—South Korea, Costa Rica, Spain, and Morocco. During her junior year, the accounting and finance major had the opportunity to present her findings at IC’s Whalen Academic Symposium, where students present research projects to the campus community.
“When I was in South Korea, there were real-time discussions about free trade, and we saw protests at the U.S. embassy. It was a very real experience. [The overseas trips] helped me realize I want an international experience, that I like learning about different perspectives. That stuck with me.”
The international component was one reason she joined the accounting firm PricewaterhouseCoopers after graduation. “I found out you could do tours in different offices around the world. I knew I wanted to work at a PWC office in another country for an extended amount of time.” Greta’s done a two-month stint in Sydney, Australia, and hopes to land a longer stint in a Spanish-speaking country.
She was also drawn by PWC’s community involvement, an important aspect of life for Greta. She’s been involved in programs that teach school children the importance of financial management, done cancer walks, and assisted with community service projects as fundamental as painting at local schools.
PWC offered her a job after college based on her performance during a summer internship with the firm, and Greta credits her education with helping prepare her.
“The School of Business puts you in a professional environment, which simulates the real world. Presentations, student organizations in which you play a professional role conducting activities in your field, internships in the industries that interest you, contact with recent alumni—you get a real-world perspective on what it’s going to be like after college.”
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