Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
As the saying goes, it’s not just what you know, but who you know that matters. Matt Palmaccio leveraged the marketing skills and professional connections he made at Ithaca College to get his career off to a flying start.
As a student, Matt built his confidence and real-world marketing knowledge through his coursework, group projects involving local businesses, and as a recruiter for the College’s chapter of the American Marketing Association.
“Those experiences gave me a professional demeanor, as well as the working knowledge of marketing and advertising that I needed to successfully interview for jobs,” he says.
The path to his current position at Details began when he attended a career fair as a senior in the School of Business. He stayed in touch with a recruiter he met from a media planning company in New York City and was called for an interview when he was about to graduate.
Matt got the job and worked for a pharmaceutical company on media planning, which included choosing the magazines the company advertised in. Marketing was his real passion, and he found himself drawn to the magazine industry, especially when a coworker went to work at publisher Conde Nast, which produces Details.
“We got together for lunch because I wanted to find out what he was doing there,” Matt says, and the lunch conversation piqued his interest even more. “That’s how I ended up switching over to the marketing side of magazines.”
Matt was hired at Conde Nast, transitioned to Hearst, and was then drawn back to Conde. “The interesting thing about magazines is that, in New York, it’s kind of a small world once you’ve worked in it,” he notes. “So when a job opened back up at Conde Nast, the human resources person called and said, ‘There’s an opening at Details I think you would be really good for.’”
Matt credits the networking skills he learned and relationships he made through the School of Business with kick-starting his career. “Obviously, Ithaca is kind of far from New York City, but they have established great connections to different places.”
>> More on this story: Business Administration: Marketing Concentration
Five months after graduating from Ithaca, Tom Healy was working with the search and rescue team in California’s Yosemite National Park when he got a call that a woman had fallen and fractured her leg on Half Dome, one of Yosemite’s iconic peaks.
When Tom and his team partner reached the woman, they knew it wouldn’t be an ordinary rescue. “She needed to be medevaced off the top,” he recalls. “And a storm was coming in, and we were in a very bad place.”
An avid hiker and rock climber, Tom chose Ithaca because it offered a major—outdoor adventure leadership—that could prepare him for situations like this, blending theory with wilderness immersion so that he could put classroom learning into practice.
“You learn that the consequences of your decisions are very important,” he says. “It definitely gives you more tools in your bag for life.”
The storm hit so close that Tom’s partner felt electric shocks through the metal frame of his backpack, and another hiker’s hair stood on end. “What I learned in my classes at Ithaca is to remain calm,” Tom says. “You have to have the coolest head in the group.”
As the weather grew increasingly violent, Tom helped the woman safely aboard the rescue helicopter and then led the other hikers to safety as lightning struck around them. “If we hadn’t gone up there and gotten her off the mountain,” he says, “she definitely would have died.”
Tom got a letter from the National Park Service commending him on his bravery and a heartfelt thank-you from the woman whose life he saved. “The letter of thanks I received from the injured hiker was worth all the effort,” he says.
Now Tom is studying in an advanced paramedics program so that he can return to Yosemite as a full-time employee. “Ithaca College made me ready to adapt to any situation.”
>> More on this story: "Alum's Bravery Earns Notice" - Fuse
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