Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Allyce Barron had a problem when it came to deciding how to approach her future. “Since high school I had been torn between music and neuroscience. I actually applied to schools for both, so I could determine what I wanted to do.” Lucky for Allyce, she found she could do both at Ithaca College.
As a music education major, Allyce created a course in music cognition that allowed her to research how children learn in the classroom. “My independent study research was specifically about chunking and immersion learning. Do students learn a song better in pieces or when they are immersed into it all at once?”
With the help of a professor in the music theory department, Allyce experimented with teaching her 10-and 11-year old students songs using the chunking and immersion teaching strategies. She found that the students learned the song better if they were immersed in the entire piece repeatedly. “It was a surprising finding. All of the students felt initial frustration with the immersion, but figured out how to adapt to learn the piece.”
Allyce is now in grad school at Harvard, where she is studying the relationship the brain has with learning, especially in classroom settings. Looking back, she relishes the opportunity she had at Ithaca. “The rigor of the music education program is profound. It’s amazing that undergraduate students can take so much ownership in their learning. Thanks to Ithaca College, I feel ready to change the way students learn.”
Offering a good grounding in communications, marketing, and business, IC’s integrated marketing communications major is one-stop shopping for prospective public relations and advertising professionals. Christianne Enos couldn’t find a similar program at any other school. She wasn’t thrilled, though, with central New York’s less-than-balmy weather and its distance from her home near New York City.
“I knew that once I graduated from IC, I’d be able to do public relations, advertising, and marketing,” Christianne said. “So, I picked the college for its curriculum and planned to deal with whatever else came my way.”
“Whatever else” turned out to be an unforeseen chain of events that started her freshman year, when Christianne joined IC’s student chapter of the American Advertising Federation (AAF). That led to Christianne’s election as the organization’s secretary, which positioned her to answer “yes” when faculty adviser Scott Hamula asked if any AAF officers cared to try for a Stickell internship, a paid, 10-week, hands-on opportunity available only to student members of the AAF. After a demanding selection process, Christianne was one of 15 applicants chosen from 200 student chapters nationwide. Assigned to IBM’s corporate headquarters, Christianne worked with the company’s advertising team and its agency, Ogilvy & Mather. From that experience came contacts, and from those contacts, a job. Christianne is now an assistant account executive at Ogilvy. Her account? IBM.
“The internship got me into the real world,” Christianne said. “My bosses and team members pushed me to challenge myself, and as a result, I learned the ins and outs of business-to-business marketing and how to maintain a client-agency relationship. A lot of advertising is learned once you get there.”
And getting there meant taking that first step into the unknown.
“Everything I experienced at IC prepared me for this job,” Christianne said, “and for my next job and the job after that. At IC, I learned to be ready for the unexpected.”
More on this story: AAF Student Chapter
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