Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Drew Steedman ’13 grew up near Boston loving to play sports (he was recruited by Ithaca College to play soccer) and loving to watch them (especially the Celtics and Bruins). As a business administration major, Drew decided to explore the business side of athletics. A paid internship with Fenway Sports Management—marketing firm for the Boston Red Sox—showed him what his future could hold.
“That experience showed me that I’d enjoy working in the sports industry,” he said. “Also, I made contacts that led to other internships.”
One was with Kraft Sports Group. The other was what Drew called “the jackpot”—a paid, semester-long stint at MSG Sports, promoter of the New York Knicks and Rangers.
“It took me to Madison Square Garden—the World’s Most Famous Arena,” Drew said. “The big lesson learned? If you want to set yourself apart in sports promotion, New York City is the place to go.”
The road to the Big Apple started with IC’s New York City Internship Program (ICNYC). In addition to a six-credit internship in New York, Drew enrolled for six course credits and worked with the business school to find the right internship.
“MSG was very competitive, but the president was friends with the president of FSM. That got me an interview, and the interview got me the job. I reported directly to the president.” Who was, Drew said, very high energy.
“Some days I’d work on a research project, some days e-mailing story clips, other days getting ready for that night’s game. It was go, go, go, and to my surprise, I liked it. It was like sports. Whatever comes your way, you have to know you can handle it.”
Being a Celtics fan working the Knicks sideline was the biggest challenge. “I had to put my loyalties on hold and focus on why I was there. Sports have a major impact on people. My favorite thing was taking clients courtside and seeing the thrill kids and parents got when a Knicks player signed a pregame autograph.”
Drew also sees how his semester at MSG will impact his career.
“I’m ready to tell interviewers, whatever that first job throws my way, I’ve already experienced it at The Garden.”
>> More on this story: ICNYC
I entered Ithaca College having no idea what I wanted to do with my life. Then Jeff Furman—an Ithaca local known as “the ampersand” at the famous ice cream company Ben & Jerry’s—spoke in one of my classes. He talked about Ben & Jerry’s and an amazing way of doing business that I had never heard of before. I became inspired and engulfed in the way Ben & Jerry’s does business, in their philosophy on giving back to the community and in their belief that businesses don’t have to be run solely based on making a profit. It was then I decided, “I want to be a part of this.”
For four years after graduating, I worked at the Ben & Jerry’s headquarters in Vermont. I became half of a two-person team and the company’s official “PR chick,” working with the integrated marketing and social mission teams. Often other companies would turn to us to find out how Ben & Jerry’s is so successful at being such a “good” company. That’s when I realized that there were few resources available to help for-profit companies looking to embrace corporate social and environmental responsibility.
Being exposed to Jeff Furman’s business philosophy, studying so many different types of companies while at Ithaca College, and experiencing values-led business at Ben & Jerry’s, I realized my passion for this kind of work. I want to see every single company in the world doing business in a responsible way, in a way that isn’t hurting people, continuing the poverty cycle, or harming the environment but proactively improving local and global communities.
That’s why I started Socially Good Business, a firm dedicated to helping companies incorporate values into their sustainable business models and consumer communication campaigns. My company also helps nonprofits partner with for-profits by creating proposals and packaged ideas that for-profits can use to engage consumers and enhance the company’s efforts toward social responsibility. This is the next generation of business, an evolution of society, and this movement is just starting to rev up. There are only a few other companies like mine in the country. My experience at Ithaca gave me the knowledge and confidence I needed to get a job at one of the most beloved global brands in the world—the very company that pioneered this movement—and that’s what gives my company an edge over the competition.
Consumers are starting to demand that companies do business in a different way, in a way that respects the planet and the people on it. Companies are seeing a demand for this better business model and are starting to change. But a lot of them don’t know how—and that’s what Socially Good Business is here for.
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