Ithaca College Will Make You Ready
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What would compel a 40-something owner of an already successful small business to return to school for an M.B.A. at Ithaca College?
Heather Lane, owner of Purity Ice Cream—a well-known and loved institution in Ithaca and the central New York area—had her reasons: “I had plateaued at Purity. I couldn’t beat my best day’s sales,” she says.
Heather always urged IC students on her staff to finish their degrees but was embarrassed she never finished her own. After taking the final classes needed to complete an undergraduate degree in psychology with the University at Buffalo, she was inspired to scoop up an M.B.A. at Ithaca to boost her business.
“I didn’t understand how transferable the theoretical knowledge was until I entered the program, and then it just became this great game: what can I change next at Purity?”
Heather made operational adjustments, which included changing the way customers move through her store and the location of the cash registers. She also modified the prices of certain products.
Then she tackled the human resources side of the business and created a series of videos so that staffers could understand the nuances of making a great sundae or a smooth milkshake, and even how to mop the floor correctly.
Changes like these and others are what helped Heather eventually beat her best day's sales by 40 percent. She credits that growth to her education at IC.
“The M.B.A. program really pushed me to analyze my operation, make sense of it, and do it better,” Heather says.
>> More on this story: "Ice Cream Social" - The Ithacan
An Ithaca College education has Mike Potter’s career off to a fast start. Disrupto, a digital product development firm that Mike cofounded, has a client list that includes names like Samsung and the New York Knicks. In the world of digital communications, Disrupto is a rising star.
At IC, Mike was a triple major who interned with AOL and with Industrial Light and Magic, Star Wars creator George Lucas’s visual effects studio. He once pitched a business plan to Disney CEO and Ithaca alumna Bob Iger over lunch.
As a Park scholar in Ithaca’s Roy H. Park School of Communications, Mike helped launch Megaphone, a student project that provided communication support to nonprofits. He also won Ithaca’s first CellFlix video contest—a competition that challenged students to create the best 30-second short film using a cell phone video camera—with his film Cheat.
It’s that rich palette of opportunity at Ithaca, Mike reports, that’s been the key to his success. “The biggest thing Ithaca did was expose me to different experiences. I got a great education in the broad range of things I needed to become an entrepreneur and start my own business. I’m totally living my career goals, and I’m incredibly happy doing it.”
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