Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Jeff Ball decided he wanted to be a band director while in high school. That made Ithaca College’s renowned music education program the easy choice.
“School districts know that Ithaca College is the best music education coming out of the Northeast,” he says. “A degree from IC puts you at the top of every pile of interviews.” After graduation, Jeff had his pick of jobs in multiple school districts but was dedicated to working in an urban setting. After starting as a general music teacher in the Bronx, he transferred to Grand Street Campus High School in Brooklyn to take over the band director position. The out-going director was an IC music grad who brought Jeff in because of their shared background.
“She told me, ‘I saw Ithaca on the diploma and I wanted to interview you,’” Jeff says. He landed the job and has been building the program ever since—from 45 kids to 180 currently. This growth is all the more significant considering the vast majority of students in the school are below the poverty line.
“These are kids who really can’t afford their own instruments and can’t afford private lessons. But the quality of performance is extremely high, even though the kids have only been playing for three years,” Jeff says.
This year, Jeff is coordinating the entire performing arts department at the school. As if all that wasn’t enough to fill his calendar, he also conducts the Brooklyn Wind Symphony, a premier wind ensemble composed of 75 semiprofessional adult musicians—many of them IC grads.
“Other people go to their jobs and in their spare time do the things that make them happy,” he says. “Conducting and teaching are the things that make me happy. I’m very fortunate that I get to do what I do.”
>> More on this story: Music Education Teaching Programs
I entered Ithaca College having no idea what I wanted to do with my life. Then Jeff Furman—an Ithaca local known as “the ampersand” at the famous ice cream company Ben & Jerry’s—spoke in one of my classes. He talked about Ben & Jerry’s and an amazing way of doing business that I had never heard of before. I became inspired and engulfed in the way Ben & Jerry’s does business, in their philosophy on giving back to the community and in their belief that businesses don’t have to be run solely based on making a profit. It was then I decided, “I want to be a part of this.”
For four years after graduating, I worked at the Ben & Jerry’s headquarters in Vermont. I became half of a two-person team and the company’s official “PR chick,” working with the integrated marketing and social mission teams. Often other companies would turn to us to find out how Ben & Jerry’s is so successful at being such a “good” company. That’s when I realized that there were few resources available to help for-profit companies looking to embrace corporate social and environmental responsibility.
Being exposed to Jeff Furman’s business philosophy, studying so many different types of companies while at Ithaca College, and experiencing values-led business at Ben & Jerry’s, I realized my passion for this kind of work. I want to see every single company in the world doing business in a responsible way, in a way that isn’t hurting people, continuing the poverty cycle, or harming the environment but proactively improving local and global communities.
That’s why I started Socially Good Business, a firm dedicated to helping companies incorporate values into their sustainable business models and consumer communication campaigns. My company also helps nonprofits partner with for-profits by creating proposals and packaged ideas that for-profits can use to engage consumers and enhance the company’s efforts toward social responsibility. This is the next generation of business, an evolution of society, and this movement is just starting to rev up. There are only a few other companies like mine in the country. My experience at Ithaca gave me the knowledge and confidence I needed to get a job at one of the most beloved global brands in the world—the very company that pioneered this movement—and that’s what gives my company an edge over the competition.
Consumers are starting to demand that companies do business in a different way, in a way that respects the planet and the people on it. Companies are seeing a demand for this better business model and are starting to change. But a lot of them don’t know how—and that’s what Socially Good Business is here for.
- Campus Life and Leadership
- Health Sciences
- Humanities and Social Sciences
- Internships and Fieldwork
- Math and Natural Sciences
- Music and Performing Arts
- All Categories