Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
“My quest to change the culture on campus started when I visited Ithaca as a high school student and was dazzled by the inspiring views of Cayuga Lake,” says Leonard Slutsky ’14.
Ithaca’s connection to the impressive body of water made Leonard think about students’ relationships with water on the IC campus. “Everyone was using disposable water bottles,” Leonard says. “There was a lot of waste.”
When he got to campus, the leadership scholar founded IC Take Back the Tap and led a successful mission to take the wastefulness out of the water cycle at IC. The group created awareness programs, set up water taste tests, and helped change policies on campus to decrease the use of disposable water bottles. They even worked with IC staff to get water bottle filling stations installed all over campus and change the way water is provided at campus events.
As Leonard’s leadership abilities grew, he became a student leadership consultant to help other students create change. The integrated marketing communications student used what he was learning in classes to help shift attitudes and behaviors on campus. “Even though things have been going a certain way for a long time, it’s okay to step up and change it.”
In Ad Lab—a course that gives students the chance to form their own mini ad agency to compete in the National Student Advertising Competition—Leonard learned how to harness the power of marketing beyond the IC campus. “We worked as an advertising agency to produce work and a presentation. It was a lot of sleepless nights and hard work, but I got a really true ad agency experience.”
Leonard’s experience continued on the West Coast as part of the Ithaca College Los Angeles (ICLA) program. ICLA students take classes at a satellite campus in LA, work at internships in business and media, and meet people who can open doors all over the city. “I got a lot of exposure to Los Angeles through the network of people there. The people who run the ICLA program brought us to film screenings and events at the Academy [of Motion Picture Arts and Sciences]. IC alumni in the area came in to talk to us about what it’s like breaking in, how to find jobs, and other things we’d need to know.”
Leonard was determined to work at an LA ad agency after graduating, so he began reaching out to contacts he’d made through IC. One of the people he met at an IC Career Services career and internship connection event was able to get his resume into the right hands at RPA, a full-service ad agency in Santa Monica, California.
As a strategic planning assistant at RPA, Leonard puts his leadership and marketing skills to use every day, working on new business pitches and uncovering the many ways and reasons consumers make decisions. “I’m doing research and uncovering the human truths and insights that help drive the creative—giving people the inspiration and knowledge that they need to create something really cool.”
NASCAR events are a thrilling part of the American experience. But while fans root for their favorite drivers, not many consider the work that takes place long before the first engine revs. That’s where Jusan Hamilton ’13 is in the driver’s seat.
As an account executive for industry operations at NASCAR, Jusan is part of a team responsible for keeping races on track—managing communications, working with sponsors, and traveling to events around the country. But long before his first trip to Daytona, Jusan was racing around a dirt track in upstate New York.
Jusan’s talent led him to compete in go-kart and stock car races up and down the East Coast throughout his high school years. As graduation approached, Jusan set his sights on professional racing—but he was thinking outside the lanes.
“After I realized I wouldn’t be able to race in the top series in NASCAR, I decided that I wanted to work on the business side of the sport,” says Jusan.
His search for a college that would help him reach his goals led to Ithaca, where he worked toward dual degrees in sociology and integrated marketing communications (IMC).
“My two degrees showed me completely different aspects of the business world and of life in general. They really prepared me to make my own path in my career,” Jusan says.
“Sociology allows you to better interpret what you’re putting out there—how it’s going to affect different groups of people, and how they’re going to see it. From a public relations standpoint, sociology is really useful.
“Marketing and advertising are a big part of what makes the sport go ’round. There are communications aspects with the sponsors, the race teams, the track teams, and the corporate side. The IMC major encompassed everything I hoped to do.”
Jusan’s drive to work in professional racing—along with an education that combined skills and knowledge specific to his career goals—led to three internships in the industry followed by a full-time position in communications at NASCAR soon after graduation. Already rising through the ranks, Jusan is on the inside track toward his career goals.
“I love working for NASCAR; I love working in the industry. My goal is to continue to work my way up.”
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