Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
As the saying goes, it’s not just what you know, but who you know that matters. Matt Palmaccio leveraged the marketing skills and professional connections he made at Ithaca College to get his career off to a flying start.
As a student, Matt built his confidence and real-world marketing knowledge through his coursework, group projects involving local businesses, and as a recruiter for the College’s chapter of the American Marketing Association.
“Those experiences gave me a professional demeanor, as well as the working knowledge of marketing and advertising that I needed to successfully interview for jobs,” he says.
The path to his current position at Details began when he attended a career fair as a senior in the School of Business. He stayed in touch with a recruiter he met from a media planning company in New York City and was called for an interview when he was about to graduate.
Matt got the job and worked for a pharmaceutical company on media planning, which included choosing the magazines the company advertised in. Marketing was his real passion, and he found himself drawn to the magazine industry, especially when a coworker went to work at publisher Conde Nast, which produces Details.
“We got together for lunch because I wanted to find out what he was doing there,” Matt says, and the lunch conversation piqued his interest even more. “That’s how I ended up switching over to the marketing side of magazines.”
Matt was hired at Conde Nast, transitioned to Hearst, and was then drawn back to Conde. “The interesting thing about magazines is that, in New York, it’s kind of a small world once you’ve worked in it,” he notes. “So when a job opened back up at Conde Nast, the human resources person called and said, ‘There’s an opening at Details I think you would be really good for.’”
Matt credits the networking skills he learned and relationships he made through the School of Business with kick-starting his career. “Obviously, Ithaca is kind of far from New York City, but they have established great connections to different places.”
>> More on this story: Business Administration: Marketing Concentration
“Imagine not being able to talk at all,” said Maritsa Sherenian. “And you’ll have an inkling of what life is like for people with speech disorders. Even telling someone they’re thirsty is very, very difficult. They’re isolated in their own skins. Imagine that.”
Maritsa has not only imagined that, at IC she’s confronted it.
“I had my first clinical placement as an undergrad at Ithaca,” she said. “It involved accent modification with a young boy. It appealed to me because I was one-on-one with someone who needed help.”
Maritsa also formed one-on-one relationships with faculty.
“I did research for a professor who was studying college students’ awareness of autism,” Maritsa said. “Like all the faculty, he was a great help. They all knew when to push me and when I needed a gentle hand.”
Though Maritsa applied to several grad schools, Ithaca was her first choice.
“I knew I’d thrive here, especially since I already knew the professors,” she said. “That was huge.”
Also huge was the revelation Maritsa had once she was in the grad program. It took place in a horse barn.
“Children with autism typically have trouble developing natural speech,” Maritsa said. “One of my professors, Tina Caswell, was addressing that issue with a therapy program that placed autistic children on horseback and equipped them with iPads containing speech-generating software.”
Maritsa assisted with the program. The children, she said, became different people.
“The horse’s gentle gait calmed them. In that better frame of mind, they focused on the iPads and sent messages to their parents—not just about basic needs but also about what they were feeling. Moms and dads told us that for the first time, they could have a conversation with their children.”
The experience was also a first for Maritsa.
“I’d ridden horses since I was 10 or 11, and it dawned on me that an activity I loved could be a treatment option. Before, I’d pictured speech therapy as sitting in a small room with a client. I was open to new directions.”
Though Maritsa’s other graduate school experiences didn’t take place around horses, neither did they happen in enclosed spaces. For example, she spent two semesters working with a 13-year-old girl with Rett syndrome, a rare form of autism.
“Rett syndrome robs children of their muscle control and therefore their ability to speak, but they often retain their cognitive faculties,” Maritsa said. “With help from assistive technology, the young lady was able to convey how she felt. When she let me know she liked to make jewelry, we began making jewelry. Rarely had she experienced that kind of interaction. The world had always seen her as some tiny little girl, but she was a teenager, and she knew full well what was going on around her.”
Maritsa spent the last semester of her graduate program in full-time externships, one with autistic middle schoolers and the other with pediatric patients at the Children’s Hospital of Philadelphia.
“Friends at other grad schools have told me they hadn’t gotten the hours of actual work I did at IC,” Maritsa said. “They were more in the classroom, listening to a teacher explain something, while I’ve worked in clinics and one-on-one situations.”
Those opportunities to observe and discover, she said, will serve her well as she begins her job as a speech therapist at an elementary school.
“Society needs speech pathologists. My six years at IC have given me the foundation to be a first-rate clinician.”
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