Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Perri Rumstein ’13 chose IC because its integrated marketing communications major offered advertising, public relations, and marketing.
“I couldn’t decide between business and communications, and IC was the only school I found with aspects of both in one major,” Perri said. “With a versatile degree, I’d have a broad background that I could eventually narrow down to find the direction I wanted.”
That broad background led to semester-long internships—one writing commercials for a local radio group and the other promoting the Verizon Wireless brand on campus for a Chicago-based marketing agency.
“The interviewers at the internships were impressed that I was getting business credits with the marketing concentration as well as creative know-how from communications,” Perri said. “It set me apart.”
Perri broadened her classroom and internship experiences by working as a president’s host for the admission office. In addition to giving campus tours, she assisted with open houses and student recruiting. When she was promoted to co-chair of the President’s Hosts Committee, she took on more responsibility. As a student event manager, she supervised a team of 30 peers working with the admission staff to organize a four-day conference for 700 college admission counselors.
“With an event that large, things will inevitably go wrong,” Perri said. “By watching how my supervisors maintained their composure, I learned how to move past problems and find solutions.”
Discovering she could handle the challenges of event management, Perri to set her sights on a career in corporate event planning. She also discovered something else.
“In high school, I wasn’t inspired to try new things. When it came time for college, I was afraid to leave everything behind. But IC challenged me, and my leadership skills flourished.”
In addition to co-chairing the President’s Hosts Committee, Perri is a senior class cabinet member and co-chair of the senior class gift campaign.
“I’ve talked to people from other schools who are terrified of graduation,” Perri said. “But after all I’ve experienced at IC, I’m not the least bit worried. IC’s prepared me to take on anything.”
Offering a good grounding in communications, marketing, and business, IC’s integrated marketing communications major is one-stop shopping for prospective public relations and advertising professionals. Christianne Enos couldn’t find a similar program at any other school. She wasn’t thrilled, though, with central New York’s less-than-balmy weather and its distance from her home near New York City.
“I knew that once I graduated from IC, I’d be able to do public relations, advertising, and marketing,” Christianne said. “So, I picked the college for its curriculum and planned to deal with whatever else came my way.”
“Whatever else” turned out to be an unforeseen chain of events that started her freshman year, when Christianne joined IC’s student chapter of the American Advertising Federation (AAF). That led to Christianne’s election as the organization’s secretary, which positioned her to answer “yes” when faculty adviser Scott Hamula asked if any AAF officers cared to try for a Stickell internship, a paid, 10-week, hands-on opportunity available only to student members of the AAF. After a demanding selection process, Christianne was one of 15 applicants chosen from 200 student chapters nationwide. Assigned to IBM’s corporate headquarters, Christianne worked with the company’s advertising team and its agency, Ogilvy & Mather. From that experience came contacts, and from those contacts, a job. Christianne is now an assistant account executive at Ogilvy. Her account? IBM.
“The internship got me into the real world,” Christianne said. “My bosses and team members pushed me to challenge myself, and as a result, I learned the ins and outs of business-to-business marketing and how to maintain a client-agency relationship. A lot of advertising is learned once you get there.”
And getting there meant taking that first step into the unknown.
“Everything I experienced at IC prepared me for this job,” Christianne said, “and for my next job and the job after that. At IC, I learned to be ready for the unexpected.”
More on this story: AAF Student Chapter
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