Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Some day in the not-so-distant future, as cities expand and climate change continues, Andreas Jonathan will be working to strike a balance between urban growth and environmentalism. “We’re living in a world that is very quickly urbanizing. There are a lot of mega-cities continuing to grow, and I think cities will be the battleground for sustainability in the future,” Andreas says.
As a freshman at Ithaca College, Andreas was drawn to the environmental studies program. “There was a course called Environmental Sentinels, where the purpose was to discover what you’re trying to save. We had class at night in the natural lands where we were blindfolded and had to get back to campus just by listening. It made me think about my place in the natural world.”
Andreas also felt a calling he hadn’t yet fully identified. “I needed something to complement what I was learning, so I could channel my desire for a sustainable, resilient, and inclusive society.”
Luckily at Ithaca he had mentors to help him find the right program. "It’s been very easy for me to find people who care about my future. I learned about architectural studies by speaking with professors in the art history department.”
As a sophomore, Andreas secured an internship with the Institute for Urban Design in New York City. He joined the institute’s project team for the Venice International Architecture Biennale, an event where architects and designers from around the world showcase themed designs. The U.S. theme was “spontaneous interventions”—designing to solve urban problems and create new opportunities for the public.
“What I love most about architecture is that it's so much more than building and construction. There’s history, theory, stakeholder relations, and social and environmental consequences,” Andreas says. “It struck me that anyone working in design professions must constantly be balancing, learning.”
For Andreas, learning to strike that delicate balance began with the conversations he had with mentors at IC. He plans to extend his knowledge of design beyond graduation as he pursues dual master’s degrees in architecture and city planning followed by a Ph.D.
“When I was little and was asked, ‘What do you want to do when you grow up?’ I didn’t really know. But I knew there was this scar on the world that needed to be fixed. Then I started falling in love with architecture, city design, and social justice. It was what I always planned on doing before I even knew what it was.”
As the saying goes, it’s not just what you know, but who you know that matters. Matt Palmaccio leveraged the marketing skills and professional connections he made at Ithaca College to get his career off to a flying start.
As a student, Matt built his confidence and real-world marketing knowledge through his coursework, group projects involving local businesses, and as a recruiter for the College’s chapter of the American Marketing Association.
“Those experiences gave me a professional demeanor, as well as the working knowledge of marketing and advertising that I needed to successfully interview for jobs,” he says.
The path to his current position at Details began when he attended a career fair as a senior in the School of Business. He stayed in touch with a recruiter he met from a media planning company in New York City and was called for an interview when he was about to graduate.
Matt got the job and worked for a pharmaceutical company on media planning, which included choosing the magazines the company advertised in. Marketing was his real passion, and he found himself drawn to the magazine industry, especially when a coworker went to work at publisher Conde Nast, which produces Details.
“We got together for lunch because I wanted to find out what he was doing there,” Matt says, and the lunch conversation piqued his interest even more. “That’s how I ended up switching over to the marketing side of magazines.”
Matt was hired at Conde Nast, transitioned to Hearst, and was then drawn back to Conde. “The interesting thing about magazines is that, in New York, it’s kind of a small world once you’ve worked in it,” he notes. “So when a job opened back up at Conde Nast, the human resources person called and said, ‘There’s an opening at Details I think you would be really good for.’”
Matt credits the networking skills he learned and relationships he made through the School of Business with kick-starting his career. “Obviously, Ithaca is kind of far from New York City, but they have established great connections to different places.”
>> More on this story: Business Administration: Marketing Concentration
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