Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
I entered Ithaca College having no idea what I wanted to do with my life. Then Jeff Furman—an Ithaca local known as “the ampersand” at the famous ice cream company Ben & Jerry’s—spoke in one of my classes. He talked about Ben & Jerry’s and an amazing way of doing business that I had never heard of before. I became inspired and engulfed in the way Ben & Jerry’s does business, in their philosophy on giving back to the community and in their belief that businesses don’t have to be run solely based on making a profit. It was then I decided, “I want to be a part of this.”
For four years after graduating, I worked at the Ben & Jerry’s headquarters in Vermont. I became half of a two-person team and the company’s official “PR chick,” working with the integrated marketing and social mission teams. Often other companies would turn to us to find out how Ben & Jerry’s is so successful at being such a “good” company. That’s when I realized that there were few resources available to help for-profit companies looking to embrace corporate social and environmental responsibility.
Being exposed to Jeff Furman’s business philosophy, studying so many different types of companies while at Ithaca College, and experiencing values-led business at Ben & Jerry’s, I realized my passion for this kind of work. I want to see every single company in the world doing business in a responsible way, in a way that isn’t hurting people, continuing the poverty cycle, or harming the environment but proactively improving local and global communities.
That’s why I started Socially Good Business, a firm dedicated to helping companies incorporate values into their sustainable business models and consumer communication campaigns. My company also helps nonprofits partner with for-profits by creating proposals and packaged ideas that for-profits can use to engage consumers and enhance the company’s efforts toward social responsibility. This is the next generation of business, an evolution of society, and this movement is just starting to rev up. There are only a few other companies like mine in the country. My experience at Ithaca gave me the knowledge and confidence I needed to get a job at one of the most beloved global brands in the world—the very company that pioneered this movement—and that’s what gives my company an edge over the competition.
Consumers are starting to demand that companies do business in a different way, in a way that respects the planet and the people on it. Companies are seeing a demand for this better business model and are starting to change. But a lot of them don’t know how—and that’s what Socially Good Business is here for.
“I describe Ithaca as a ‘choose your own adventure’ experience,” says Alex Moore ’07. His own Ithaca College adventure has taken a winding and rewarding path.
When Alex decided to add a writing minor to his politics major, his father suggested (as fathers do) that a grant writing course might make him more employable. Alex took his father’s advice and during the course, he read a book about nonprofit organizations. Its author, Robert Egger, was president of a Washington, D.C., nonprofit that helps the homeless. Alex emailed Egger, Egger emailed back, and shortly afterward Alex was on his way to intern at Egger’s organization, DC Central Kitchen, to write grant proposals.
“It’s one of those Ithaca chain reactions where you start in one place and wind up someplace very different,” Alex says. “What motivated me was the question of poverty—how does it happen and what can we do about it?”
Questions of poverty, human rights, and social justice continue to shape Alex’s career. He has completed a master’s degree, and now he’s working on his Ph.D. in political science, focusing his studies on humanitarian intervention in international relations. His goal is to become a college professor. “I want to have the kind of impact that my Ithaca professors had on me,” he says.
And just what was that impact? “Ithaca taught me the value of examining the unquestioned ground I stand on,” Alex says. “It’s social change. It’s changing the way people think. It’s asking big questions about the world and yourself.”
- Campus Life and Leadership
- Health Sciences
- Humanities and Social Sciences
- Internships and Fieldwork
- Math and Natural Sciences
- Music and Performing Arts
- All Categories