Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Allyce Barron had a problem when it came to deciding how to approach her future. “Since high school I had been torn between music and neuroscience. I actually applied to schools for both, so I could determine what I wanted to do.” Lucky for Allyce, she found she could do both at Ithaca College.
As a music education major, Allyce created a course in music cognition that allowed her to research how children learn in the classroom. “My independent study research was specifically about chunking and immersion learning. Do students learn a song better in pieces or when they are immersed into it all at once?”
With the help of a professor in the music theory department, Allyce experimented with teaching her 10-and 11-year old students songs using the chunking and immersion teaching strategies. She found that the students learned the song better if they were immersed in the entire piece repeatedly. “It was a surprising finding. All of the students felt initial frustration with the immersion, but figured out how to adapt to learn the piece.”
Allyce is now in grad school at Harvard, where she is studying the relationship the brain has with learning, especially in classroom settings. Looking back, she relishes the opportunity she had at Ithaca. “The rigor of the music education program is profound. It’s amazing that undergraduate students can take so much ownership in their learning. Thanks to Ithaca College, I feel ready to change the way students learn.”
As the saying goes, it’s not just what you know, but who you know that matters. Matt Palmaccio leveraged the marketing skills and professional connections he made at Ithaca College to get his career off to a flying start.
As a student, Matt built his confidence and real-world marketing knowledge through his coursework, group projects involving local businesses, and as a recruiter for the College’s chapter of the American Marketing Association.
“Those experiences gave me a professional demeanor, as well as the working knowledge of marketing and advertising that I needed to successfully interview for jobs,” he says.
The path to his current position at Details began when he attended a career fair as a senior in the School of Business. He stayed in touch with a recruiter he met from a media planning company in New York City and was called for an interview when he was about to graduate.
Matt got the job and worked for a pharmaceutical company on media planning, which included choosing the magazines the company advertised in. Marketing was his real passion, and he found himself drawn to the magazine industry, especially when a coworker went to work at publisher Conde Nast, which produces Details.
“We got together for lunch because I wanted to find out what he was doing there,” Matt says, and the lunch conversation piqued his interest even more. “That’s how I ended up switching over to the marketing side of magazines.”
Matt was hired at Conde Nast, transitioned to Hearst, and was then drawn back to Conde. “The interesting thing about magazines is that, in New York, it’s kind of a small world once you’ve worked in it,” he notes. “So when a job opened back up at Conde Nast, the human resources person called and said, ‘There’s an opening at Details I think you would be really good for.’”
Matt credits the networking skills he learned and relationships he made through the School of Business with kick-starting his career. “Obviously, Ithaca is kind of far from New York City, but they have established great connections to different places.”
>> More on this story: Business Administration: Marketing Concentration
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