Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
What would compel a 40-something owner of an already successful small business to return to school for an M.B.A. at Ithaca College?
Heather Lane, owner of Purity Ice Cream—a well-known and loved institution in Ithaca and the central New York area—had her reasons: “I had plateaued at Purity. I couldn’t beat my best day’s sales,” she says.
Heather always urged IC students on her staff to finish their degrees but was embarrassed she never finished her own. After taking the final classes needed to complete an undergraduate degree in psychology with the University at Buffalo, she was inspired to scoop up an M.B.A. at Ithaca to boost her business.
“I didn’t understand how transferable the theoretical knowledge was until I entered the program, and then it just became this great game: what can I change next at Purity?”
Heather made operational adjustments, which included changing the way customers move through her store and the location of the cash registers. She also modified the prices of certain products.
Then she tackled the human resources side of the business and created a series of videos so that staffers could understand the nuances of making a great sundae or a smooth milkshake, and even how to mop the floor correctly.
Changes like these and others are what helped Heather eventually beat her best day's sales by 40 percent. She credits that growth to her education at IC.
“The M.B.A. program really pushed me to analyze my operation, make sense of it, and do it better,” Heather says.
>> More on this story: "Ice Cream Social" - The Ithacan
In the early afternoon on Thursday, August 2, 2012, Meghan Musnicki took off on the ride of her life. Eight athletes focused on becoming one, rowing with a combined strength and fluidity that made them seem to fly over the surface of the water. The coxswain set the pace and shouted encouragement from the stern of the shell. Nobody could catch them.
In over two years of training with the U.S. Rowing team, Meghan won a handful of medals, including gold at the 2011 World Rowing Championships. But in the cool waters of Eton Dorney, Meghan’s greatest rowing goal was realized—the U.S. women’s eight had won Olympic gold.
Before joining crew at Ithaca College, Meghan could not have known that rowing would be part of her life after graduation. She transferred to Ithaca as a sophomore psychology major. "They were all very welcoming and friendly. They didn't make me feel like I was an outsider even though I had just transferred in the middle of the year," Meghan recalls.
The camaraderie Meghan felt only grew from there, as she formed lasting friendships with her teammates and coach, Becky Robinson. The team trained hard together and saw competitive success along the way. They won two NCAA titles, and Meghan was a 2005 first-team Division III all-American. It was then that she first saw the possibility of rowing in her future.
After graduation, Meghan decided to pursue a career in nursing. She applied to a number of accelerated nursing programs and was accepted—but the call of the water was strong. She had begun training more regularly and intensely, and put nursing on hold to work toward her Olympic dream. Among the many things she carries with her from her time at Ithaca College is the drive to be the best rower she can be.
"I love to win. I've always had a passion to compete, train, and be fast. It takes a level of commitment, drive, and willingness to push yourself beyond where you think you can go."
» More on this story: Women's Crew
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