Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Offering a good grounding in communications, marketing, and business, IC’s integrated marketing communications major is one-stop shopping for prospective public relations and advertising professionals. Christianne Enos couldn’t find a similar program at any other school. She wasn’t thrilled, though, with central New York’s less-than-balmy weather and its distance from her home near New York City.
“I knew that once I graduated from IC, I’d be able to do public relations, advertising, and marketing,” Christianne said. “So, I picked the college for its curriculum and planned to deal with whatever else came my way.”
“Whatever else” turned out to be an unforeseen chain of events that started her freshman year, when Christianne joined IC’s student chapter of the American Advertising Federation (AAF). That led to Christianne’s election as the organization’s secretary, which positioned her to answer “yes” when faculty adviser Scott Hamula asked if any AAF officers cared to try for a Stickell internship, a paid, 10-week, hands-on opportunity available only to student members of the AAF. After a demanding selection process, Christianne was one of 15 applicants chosen from 200 student chapters nationwide. Assigned to IBM’s corporate headquarters, Christianne worked with the company’s advertising team and its agency, Ogilvy & Mather. From that experience came contacts, and from those contacts, a job. Christianne is now an assistant account executive at Ogilvy. Her account? IBM.
“The internship got me into the real world,” Christianne said. “My bosses and team members pushed me to challenge myself, and as a result, I learned the ins and outs of business-to-business marketing and how to maintain a client-agency relationship. A lot of advertising is learned once you get there.”
And getting there meant taking that first step into the unknown.
“Everything I experienced at IC prepared me for this job,” Christianne said, “and for my next job and the job after that. At IC, I learned to be ready for the unexpected.”
More on this story: AAF Student Chapter
Alex Canovas and his friends at Ithaca College agree: there’s something above and beyond about the School of Music.
“One of the top things we say is how we out-do the competition, in terms of performance and professionalism,” Alex says. “Our résumés, our headshots, our collegiality are at a totally different level than students we see from other schools.”
The talented tenor plunged right in freshman year when he was assigned two lead roles in the ensembles for two different operas being performed that year.
“Jumping into a real-world situation at 18 years old was kind of scary,” he remarks. “At the end of the day though, it was definitely one of the most rewarding experiences I’ve had.”
Countless more performances followed, including the lead role in the opera L’Orfeo, and performances with the Ithaca College Choir in Philadelphia and at the Strathmore Center for Music (home to the National Philharmonic and Baltimore Symphony Orchestra) outside Washington, D.C.
Now the IC senior has graduate school in his sights. And with graduate-level music programs often wanting applicants to have a certain amount of professional experience behind them, Alex is confident Ithaca College has provided just that.
“The level of experience we have as students is definitely of a professional caliber,” he says.
Editor's Note: In August 2012, Alex began an exciting position as a coordinator for OPERA America's brand new National Opera Center, located in Manhattan. The Center is the first specially designed facility for the opera industry. It will feature a double-height audition hall with excellent acoustics, recording equipment, and other facilities for industry business. For more information, visit www.operaamerica.org.
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