Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
As the saying goes, it’s not just what you know, but who you know that matters. Matt Palmaccio leveraged the marketing skills and professional connections he made at Ithaca College to get his career off to a flying start.
As a student, Matt built his confidence and real-world marketing knowledge through his coursework, group projects involving local businesses, and as a recruiter for the College’s chapter of the American Marketing Association.
“Those experiences gave me a professional demeanor, as well as the working knowledge of marketing and advertising that I needed to successfully interview for jobs,” he says.
The path to his current position at Details began when he attended a career fair as a senior in the School of Business. He stayed in touch with a recruiter he met from a media planning company in New York City and was called for an interview when he was about to graduate.
Matt got the job and worked for a pharmaceutical company on media planning, which included choosing the magazines the company advertised in. Marketing was his real passion, and he found himself drawn to the magazine industry, especially when a coworker went to work at publisher Conde Nast, which produces Details.
“We got together for lunch because I wanted to find out what he was doing there,” Matt says, and the lunch conversation piqued his interest even more. “That’s how I ended up switching over to the marketing side of magazines.”
Matt was hired at Conde Nast, transitioned to Hearst, and was then drawn back to Conde. “The interesting thing about magazines is that, in New York, it’s kind of a small world once you’ve worked in it,” he notes. “So when a job opened back up at Conde Nast, the human resources person called and said, ‘There’s an opening at Details I think you would be really good for.’”
Matt credits the networking skills he learned and relationships he made through the School of Business with kick-starting his career. “Obviously, Ithaca is kind of far from New York City, but they have established great connections to different places.”
>> More on this story: Business Administration: Marketing Concentration
Pianists make music with keyboards. Engineers use mixing consoles. Thanks to IC’s sound recording technology program, Shalini Gandhi ’11 can do both.
“I was a pre-med student in Australia when I decided sound recording was something I really wanted to do and America would be the best place to learn it,” Shalini said. “So I took two years off, worked and saved, and made my way to Ithaca.”
Fortunately, Shalini was already an accomplished pianist, because at IC, studying audio engineering requires majoring in performance.
“After doing all the things performance majors do, I had to find free time to get into the studio. As it turned out, I was quite happy recording until four in the morning because recording was my passion.”
The console Shalini spent four years training on—while being paid as an Ithaca College recording services engineer—was the same she uses now, working for WireWorld Studio in Nashville. Plus, the people who taught her, like her current colleagues, were seasoned professionals, among them Alex Perialas, a Grammy-nominated audio engineer and producer with 131 albums to his credit.
“In addition to teaching us the technology,” Shalini says, “Alex gave us insights into the business end of the industry.”
Perialas, whose recording credits include Brian Wilson and Johnny Dowd, helped secure Shalini a curriculum-required internship, at a studio in Nashville, and introduced her to a former colleague, who offered her a job the summer before her senior year.
“This industry isn’t one where you just wave your degree and expect people to hire you,” Shalini says. “Alex’s connections got my foot in the door, and from there, I showed people that IC taught me how things work, not just how to make things work.”
Knowing how to perform didn’t hurt either.
“As a student, I complained about spending so much time sight singing and playing the piano, but my boss is an engineer through and through, and he’s found me useful because I can talk knowledgeably to musicians. Fortunately IC faculty pushed me and expected a lot out of me.”
>> More on this story: Recording Services of the School of Music
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