Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
“I’m not a big-city person, and I was anxious about this big-city internship,” wrote Meghan, a senior journalism major, in an article chronicling her experiences at the 2010 Vancouver Winter Olympics. “Could I do the job? Would I handle the pressure?”
The answer was yes. A sophomore when NBC chose her and 30 other IC student interns to help produce the winter Olympics, Meghan rose to the challenge of meeting ever-shifting deadlines in what she called “a giant makeshift mouse maze” beneath the Vancouver Convention Centre. Prompted by editors’ notes scribbled on unpainted walls, Meghan created athlete profiles, assembled research packets, and met Tom Brokaw in the process. That intense, 17-day experience was another step in a journey that began with Meghan’s arrival at IC.
“I come from a really small town, where everybody has the same mindset,” she said. “At IC, it was eye-opening to discover a broad spectrum of opinions and backgrounds and so many organizations to join. Part of me said, ‘I’m just a freshman; there’s nothing I can do.’ Another part of me said, ‘Go for it.’ ”
And go for it she did. As a freshman, she honed her management skills through the Leadership Scholars Program and connected with another leadership scholar, Christine Evans, to cofound the IC chapter of To Write Love on Her Arms (TWLOHA).
“The organization is a national nonprofit that helps people struggling with suicide, self-injury, and addiction,” Meghan said. “We’ve developed a committed core of people willing to show their fellow students that, despite pain and suffering, there’s hope. Writing love on your arm signifies the healing power of compassion.”
While serving as TWLOHA’s president, Meghan went a step farther and volunteered to coordinate events and educational initiatives for a local suicide prevention agency.
“My leadership opportunities at IC have tested me and made me stronger,” she said. “There’s still a little fear when I face a challenge, but I’m not that timid girl coming out of high school anymore. I’m ready to dive head-first into my future.”
As the saying goes, it’s not just what you know, but who you know that matters. Matt Palmaccio leveraged the marketing skills and professional connections he made at Ithaca College to get his career off to a flying start.
As a student, Matt built his confidence and real-world marketing knowledge through his coursework, group projects involving local businesses, and as a recruiter for the College’s chapter of the American Marketing Association.
“Those experiences gave me a professional demeanor, as well as the working knowledge of marketing and advertising that I needed to successfully interview for jobs,” he says.
The path to his current position at Details began when he attended a career fair as a senior in the School of Business. He stayed in touch with a recruiter he met from a media planning company in New York City and was called for an interview when he was about to graduate.
Matt got the job and worked for a pharmaceutical company on media planning, which included choosing the magazines the company advertised in. Marketing was his real passion, and he found himself drawn to the magazine industry, especially when a coworker went to work at publisher Conde Nast, which produces Details.
“We got together for lunch because I wanted to find out what he was doing there,” Matt says, and the lunch conversation piqued his interest even more. “That’s how I ended up switching over to the marketing side of magazines.”
Matt was hired at Conde Nast, transitioned to Hearst, and was then drawn back to Conde. “The interesting thing about magazines is that, in New York, it’s kind of a small world once you’ve worked in it,” he notes. “So when a job opened back up at Conde Nast, the human resources person called and said, ‘There’s an opening at Details I think you would be really good for.’”
Matt credits the networking skills he learned and relationships he made through the School of Business with kick-starting his career. “Obviously, Ithaca is kind of far from New York City, but they have established great connections to different places.”
>> More on this story: Business Administration: Marketing Concentration
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