Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
School of Music | Music with an Outside Field | Physical Therapy
College athletes aren’t strangers to physical therapy. Injuries need to be prevented or treated when they occur. But Ellie Phillips-Burdge wasn’t an athlete when she developed an overuse injury and sought out PT; she was a dedicated piano student at Ithaca College.
The treatment she received sparked her interest in physical therapy, and Ellie took on exercise science as part of her bachelor of music with an outside field program. At the time, the School of Health Sciences and Human Performance had just begun offering a class and summer workshop that focused on preventing injuries in musicians.
“I was able to recognize a lot of parallels between elite athletes and professional musicians,” Ellie says.
She quickly went about combining her two passions. During her senior year, Ellie presented an independent study on the effects movement, stretch, and relaxation techniques have on musical performers.
“It was a great opportunity for me to showcase the direction I was going in to combine these different worlds,” Ellie says.
A decade after graduating with her degree in music, Ellie came back to Ithaca to get a master’s degree in physical therapy to better blend the disciplines. Now she’s growing her own business, providing physical therapy for performing artists, musical education for disabled individuals, and traditional, stand-alone services in both music education and physical therapy.
Ellie admits music and PT is an uncommon combo, but says musicians and the general public alike are becoming familiar with the emerging field of performing arts medicine. This is certainly the case at Ithaca College, which now has dedicated lab space and a nearly 20-year history of working with performance artists to treat and prevent injuries.
“I think it is something unique the college offers compared to other institutions,” she says.
>> More on this story: School of Health Sciences and Human Performance
I entered Ithaca College having no idea what I wanted to do with my life. Then Jeff Furman—an Ithaca local known as “the ampersand” at the famous ice cream company Ben & Jerry’s—spoke in one of my classes. He talked about Ben & Jerry’s and an amazing way of doing business that I had never heard of before. I became inspired and engulfed in the way Ben & Jerry’s does business, in their philosophy on giving back to the community and in their belief that businesses don’t have to be run solely based on making a profit. It was then I decided, “I want to be a part of this.”
For four years after graduating, I worked at the Ben & Jerry’s headquarters in Vermont. I became half of a two-person team and the company’s official “PR chick,” working with the integrated marketing and social mission teams. Often other companies would turn to us to find out how Ben & Jerry’s is so successful at being such a “good” company. That’s when I realized that there were few resources available to help for-profit companies looking to embrace corporate social and environmental responsibility.
Being exposed to Jeff Furman’s business philosophy, studying so many different types of companies while at Ithaca College, and experiencing values-led business at Ben & Jerry’s, I realized my passion for this kind of work. I want to see every single company in the world doing business in a responsible way, in a way that isn’t hurting people, continuing the poverty cycle, or harming the environment but proactively improving local and global communities.
That’s why I started Socially Good Business, a firm dedicated to helping companies incorporate values into their sustainable business models and consumer communication campaigns. My company also helps nonprofits partner with for-profits by creating proposals and packaged ideas that for-profits can use to engage consumers and enhance the company’s efforts toward social responsibility. This is the next generation of business, an evolution of society, and this movement is just starting to rev up. There are only a few other companies like mine in the country. My experience at Ithaca gave me the knowledge and confidence I needed to get a job at one of the most beloved global brands in the world—the very company that pioneered this movement—and that’s what gives my company an edge over the competition.
Consumers are starting to demand that companies do business in a different way, in a way that respects the planet and the people on it. Companies are seeing a demand for this better business model and are starting to change. But a lot of them don’t know how—and that’s what Socially Good Business is here for.
- Campus Life and Leadership
- Health Sciences
- Humanities and Social Sciences
- Internships and Fieldwork
- Math and Natural Sciences
- Music and Performing Arts
- All Categories