Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
As the saying goes, it’s not just what you know, but who you know that matters. Matt Palmaccio leveraged the marketing skills and professional connections he made at Ithaca College to get his career off to a flying start.
As a student, Matt built his confidence and real-world marketing knowledge through his coursework, group projects involving local businesses, and as a recruiter for the College’s chapter of the American Marketing Association.
“Those experiences gave me a professional demeanor, as well as the working knowledge of marketing and advertising that I needed to successfully interview for jobs,” he says.
The path to his current position at Details began when he attended a career fair as a senior in the School of Business. He stayed in touch with a recruiter he met from a media planning company in New York City and was called for an interview when he was about to graduate.
Matt got the job and worked for a pharmaceutical company on media planning, which included choosing the magazines the company advertised in. Marketing was his real passion, and he found himself drawn to the magazine industry, especially when a coworker went to work at publisher Conde Nast, which produces Details.
“We got together for lunch because I wanted to find out what he was doing there,” Matt says, and the lunch conversation piqued his interest even more. “That’s how I ended up switching over to the marketing side of magazines.”
Matt was hired at Conde Nast, transitioned to Hearst, and was then drawn back to Conde. “The interesting thing about magazines is that, in New York, it’s kind of a small world once you’ve worked in it,” he notes. “So when a job opened back up at Conde Nast, the human resources person called and said, ‘There’s an opening at Details I think you would be really good for.’”
Matt credits the networking skills he learned and relationships he made through the School of Business with kick-starting his career. “Obviously, Ithaca is kind of far from New York City, but they have established great connections to different places.”
>> More on this story: Business Administration: Marketing Concentration
Odds are good the technology you’ll use 20 years from now hasn’t been dreamed up yet. For modern-day communications experts like Susan Cort, things like websites, blogs, and social media are industry basics today. But they weren’t when she was a student at Ithaca College.
“It’s funny because everything I’m in charge of now was not invented when I was at IC,” she says.
Susan coordinates public relations for an integrated communications company that helps clients with marketing solutions across multiple media platforms. Her position builds on a varied career as a TV news anchor and reporter, PR director for the Hershey resort, high school broadcast journalism teacher, and successful communications freelancer.
Despite the technological change she’s witnessed firsthand, she says IC gave her the foundation to understand how to communicate and tell stories regardless of media evolution.
“You’ll need to be flexible so you can take everything you’ve learned in school and in your career and apply it to whatever the next thing is--whatever the latest technology is and however people are communicating,” Susan says.
Hands-on opportunities at Ithaca helped Susan focus her passion for communications. She immersed herself in the college TV and radio stations, anchoring news programs, hosting shows, and working on coverage during the 1984 election. She also interned at CNN in New York City, the Canadian Broadcasting Company (during a semester abroad in London), and the New Jersey Nightly News in Newark.
“I had real-world experiences at 18, 19 years old,” Susan says. “When I was ready to get a job, not only did I have a fabulous education from a college that had a terrific reputation; I had experience. I had demo tapes that showed I could be a broadcast journalist.”
On a recent tour of the Roy H. Park School of Communications at IC, Susan says the evolution of technology between her time as a student and today boggled her mind. “The student guides were showing me the Macs and all the high-tech equipment they had there and I said, ‘Wow. When I was here, we sat in the hall and wrote our news scripts on electric typewriters.’ The whole group got really quiet. They couldn’t imagine that.”
Whether you graduated in 1986 or will graduate in 2016, the benefits of Ithaca College are constant. “The combination of a quality education and real hands-on experience make me feel like, as IC grads, we’re kind of unstoppable,” Susan says. “We can do anything we set out to do.”
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