Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Odds are good the technology you’ll use 20 years from now hasn’t been dreamed up yet. For modern-day communications experts like Susan Cort, things like websites, blogs, and social media are industry basics today. But they weren’t when she was a student at Ithaca College.
“It’s funny because everything I’m in charge of now was not invented when I was at IC,” she says.
Susan coordinates public relations for an integrated communications company that helps clients with marketing solutions across multiple media platforms. Her position builds on a varied career as a TV news anchor and reporter, PR director for the Hershey resort, high school broadcast journalism teacher, and successful communications freelancer.
Despite the technological change she’s witnessed firsthand, she says IC gave her the foundation to understand how to communicate and tell stories regardless of media evolution.
“You’ll need to be flexible so you can take everything you’ve learned in school and in your career and apply it to whatever the next thing is--whatever the latest technology is and however people are communicating,” Susan says.
Hands-on opportunities at Ithaca helped Susan focus her passion for communications. She immersed herself in the college TV and radio stations, anchoring news programs, hosting shows, and working on coverage during the 1984 election. She also interned at CNN in New York City, the Canadian Broadcasting Company (during a semester abroad in London), and the New Jersey Nightly News in Newark.
“I had real-world experiences at 18, 19 years old,” Susan says. “When I was ready to get a job, not only did I have a fabulous education from a college that had a terrific reputation; I had experience. I had demo tapes that showed I could be a broadcast journalist.”
On a recent tour of the Roy H. Park School of Communications at IC, Susan says the evolution of technology between her time as a student and today boggled her mind. “The student guides were showing me the Macs and all the high-tech equipment they had there and I said, ‘Wow. When I was here, we sat in the hall and wrote our news scripts on electric typewriters.’ The whole group got really quiet. They couldn’t imagine that.”
Whether you graduated in 1986 or will graduate in 2016, the benefits of Ithaca College are constant. “The combination of a quality education and real hands-on experience make me feel like, as IC grads, we’re kind of unstoppable,” Susan says. “We can do anything we set out to do.”
Tim Reynolds developed shoulder pain while playing baseball in high school. After several weeks of physical therapy, he was finally pain-free.
“I realized I wanted to help others the way that therapist helped me,” Tim said. “When I heard about the reputation of IC’s physical therapy program, I wanted to go there.”
Tim received his bachelor’s in clinical health studies in 2012 and then entered IC’s two-year doctorate of physical therapy program, gaining clinical experience as well as academic honors—including an award recognizing him as one of the country’s top undergraduates in an allied health field.
Tim expected that IC would offer him opportunities to gain knowledge and experience in physical therapy. What he didn’t expect was that IC would offer him the chance to become a businessman. After taking a course in neuromuscular control, Tim saw a way to transform a standard dumbbell into a kettlebell.
“Kettlebells are spherical weights with a curved handle to accommodate a two-handed grip,” Tim said. “They combine strength, cardio, and flexibility training into a single workout. But an entire set costs hundreds of dollars and takes up a lot of floor space.”
With the help of two faculty members, Tim and a friend designed a clasp with a handle shaped like a subway strap. Securing the clasp around a dumbbell bar of any weight transforms it into a kettlebell. After dubbing the device a KettleShell, Tim needed to market it. Ithaca’s School of Business showed him how.
“I took classes on developing business plans and then pitched KettleShell at the New York State Business Plan Competition, which attracted over 430 entries. KettleShell took third place in the products and services category and $1,500 in prize money. Naturally I was encouraged.”
Tim is currently testing a prototype of his product at five colleges across the country and hopes to have KettleShells in production by the end of 2013—just five months before he completes his graduate program in physical therapy.
“I never considered becoming an entrepreneur, but once you get passionate about an idea, it’s a remarkable feeling. Being able to take courses in the business school shows how IC provides its students with unexpected opportunities. I’m a CEO and I’m still in college.”
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