Ithaca College Will Make You Ready
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Drew Steedman ’13 grew up near Boston loving to play sports (he was recruited by Ithaca College to play soccer) and loving to watch them (especially the Celtics and Bruins). As a business administration major, Drew decided to explore the business side of athletics. A paid internship with Fenway Sports Management—marketing firm for the Boston Red Sox—showed him what his future could hold.
“That experience showed me that I’d enjoy working in the sports industry,” he said. “Also, I made contacts that led to other internships.”
One was with Kraft Sports Group. The other was what Drew called “the jackpot”—a paid, semester-long stint at MSG Sports, promoter of the New York Knicks and Rangers.
“It took me to Madison Square Garden—the World’s Most Famous Arena,” Drew said. “The big lesson learned? If you want to set yourself apart in sports promotion, New York City is the place to go.”
The road to the Big Apple started with IC’s New York City Internship Program (ICNYC). In addition to a six-credit internship in New York, Drew enrolled for six course credits and worked with the business school to find the right internship.
“MSG was very competitive, but the president was friends with the president of FSM. That got me an interview, and the interview got me the job. I reported directly to the president.” Who was, Drew said, very high energy.
“Some days I’d work on a research project, some days e-mailing story clips, other days getting ready for that night’s game. It was go, go, go, and to my surprise, I liked it. It was like sports. Whatever comes your way, you have to know you can handle it.”
Being a Celtics fan working the Knicks sideline was the biggest challenge. “I had to put my loyalties on hold and focus on why I was there. Sports have a major impact on people. My favorite thing was taking clients courtside and seeing the thrill kids and parents got when a Knicks player signed a pregame autograph.”
Drew also sees how his semester at MSG will impact his career.
“I’m ready to tell interviewers, whatever that first job throws my way, I’ve already experienced it at The Garden.”
>> More on this story: ICNYC
As the saying goes, it’s not just what you know, but who you know that matters. Matt Palmaccio leveraged the marketing skills and professional connections he made at Ithaca College to get his career off to a flying start.
As a student, Matt built his confidence and real-world marketing knowledge through his coursework, group projects involving local businesses, and as a recruiter for the College’s chapter of the American Marketing Association.
“Those experiences gave me a professional demeanor, as well as the working knowledge of marketing and advertising that I needed to successfully interview for jobs,” he says.
The path to his current position at Details began when he attended a career fair as a senior in the School of Business. He stayed in touch with a recruiter he met from a media planning company in New York City and was called for an interview when he was about to graduate.
Matt got the job and worked for a pharmaceutical company on media planning, which included choosing the magazines the company advertised in. Marketing was his real passion, and he found himself drawn to the magazine industry, especially when a coworker went to work at publisher Conde Nast, which produces Details.
“We got together for lunch because I wanted to find out what he was doing there,” Matt says, and the lunch conversation piqued his interest even more. “That’s how I ended up switching over to the marketing side of magazines.”
Matt was hired at Conde Nast, transitioned to Hearst, and was then drawn back to Conde. “The interesting thing about magazines is that, in New York, it’s kind of a small world once you’ve worked in it,” he notes. “So when a job opened back up at Conde Nast, the human resources person called and said, ‘There’s an opening at Details I think you would be really good for.’”
Matt credits the networking skills he learned and relationships he made through the School of Business with kick-starting his career. “Obviously, Ithaca is kind of far from New York City, but they have established great connections to different places.”
>> More on this story: Business Administration: Marketing Concentration
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