Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
An Ithaca College education has Mike Potter’s career off to a fast start. Disrupto, a digital product development firm that Mike cofounded, has a client list that includes names like Samsung and the New York Knicks. In the world of digital communications, Disrupto is a rising star.
At IC, Mike was a triple major who interned with AOL and with Industrial Light and Magic, Star Wars creator George Lucas’s visual effects studio. He once pitched a business plan to Disney CEO and Ithaca alumna Bob Iger over lunch.
As a Park scholar in Ithaca’s Roy H. Park School of Communications, Mike helped launch Megaphone, a student project that provided communication support to nonprofits. He also won Ithaca’s first CellFlix video contest—a competition that challenged students to create the best 30-second short film using a cell phone video camera—with his film Cheat.
It’s that rich palette of opportunity at Ithaca, Mike reports, that’s been the key to his success. “The biggest thing Ithaca did was expose me to different experiences. I got a great education in the broad range of things I needed to become an entrepreneur and start my own business. I’m totally living my career goals, and I’m incredibly happy doing it.”
As a singer, student government representative, and integrated marketing communications major at Ithaca College, Jimmy Knowles knows how to make voices heard.
Freshman year, Jimmy joined Ithacappella, IC’s renowned all-male a cappella group, and was elected to the student government. When faculty steered him into Ithaca’s IMC program, “Something just clicked, and all these different parts of my life came together,” he says.
Jimmy became a lead vocalist and promoter for Ithacappella. Freshman year, he performed a solo at Lincoln Center when the group made it to an international collegiate a cappella competition. The following year, his marketing efforts helped bring 1,200 people to the group’s first concert of the year. “I remember hitting the stage and thinking, ‘I did this. I got these people here.’ That was when I realized what I’m doing is really big,” he says.
That kind of real-world experience helped him snag one of eight internships at New York City–based Serino/Coyne, a top ad agency specializing in Broadway promotions. “They fired questions at me about the work we’d be doing, and I was like, ‘Okay, I did this two months ago in class. I got this,’” he says.
As a junior, Jimmy spearheaded Ithacappella’s involvement in the Trevor Project, which works to prevent suicide among gay youth. The group’s rendition of Katy Perry’s “Firework,” sung with local school kids to benefit the project, went viral on the Internet and drew the attention of MTV, Ellen DeGeneres, Perez Hilton, and others.
Once a senior, Jimmy served as president of both Ithacappella and the senior class. He relished the creativity and collaboration of the Ithaca College community.
“The professors and administrators here really want you to succeed. I have never been told that I can’t do something. It’s always, ‘Let’s find a way to make this work.’ Ithaca College has taught me to believe in myself.”
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