Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Perri Rumstein ’13 chose IC because its integrated marketing communications major offered advertising, public relations, and marketing.
“I couldn’t decide between business and communications, and IC was the only school I found with aspects of both in one major,” Perri said. “With a versatile degree, I’d have a broad background that I could eventually narrow down to find the direction I wanted.”
That broad background led to semester-long internships—one writing commercials for a local radio group and the other promoting the Verizon Wireless brand on campus for a Chicago-based marketing agency.
“The interviewers at the internships were impressed that I was getting business credits with the marketing concentration as well as creative know-how from communications,” Perri said. “It set me apart.”
Perri broadened her classroom and internship experiences by working as a president’s host for the admission office. In addition to giving campus tours, she assisted with open houses and student recruiting. When she was promoted to co-chair of the President’s Hosts Committee, she took on more responsibility. As a student event manager, she supervised a team of 30 peers working with the admission staff to organize a four-day conference for 700 college admission counselors.
“With an event that large, things will inevitably go wrong,” Perri said. “By watching how my supervisors maintained their composure, I learned how to move past problems and find solutions.”
Discovering she could handle the challenges of event management, Perri to set her sights on a career in corporate event planning. She also discovered something else.
“In high school, I wasn’t inspired to try new things. When it came time for college, I was afraid to leave everything behind. But IC challenged me, and my leadership skills flourished.”
In addition to co-chairing the President’s Hosts Committee, Perri is a senior class cabinet member and co-chair of the senior class gift campaign.
“I’ve talked to people from other schools who are terrified of graduation,” Perri said. “But after all I’ve experienced at IC, I’m not the least bit worried. IC’s prepared me to take on anything.”
Plumpy’nut is a peanut butter paste fortified with vitamins. Because it can reverse the ravages of malnutrition in as few as two weeks, Doctors Without Borders dubbed the lifesaving concoction "a revolution in nutritional affairs." Integrated marketing communications major Elizabeth Stoltz ’13 first read about Plumpy’nut in high school.
"I'd been disheartened about the tragic effects of childhood malnutrition in Africa and was stunned that such an easy solution existed," she said. "I wanted be part of that solution."
So she organized a 5K walk that raised $5,000 to support Plumpy’nut distribution in Ethiopia. Inspired by that success, Elizabeth established Food for Thought, a nonprofit that was initially dedicated to raising money for more Plumpy’nut deliveries. After doing summer relief work in Ethiopia, Elizabeth arrived at IC and founded a student chapter of Food for Thought. The college provided fertile ground for her organization.
"Being a Park scholar, I was surrounded by students who shared my commitment to improving the lives of others," says Elizabeth, referring to a scholarship program at IC that couples academic achievement with community service. "As a freshman, I was already implementing classroom lessons in marketing and public relations to make a social impact."
That impact has broadened.
"Every week, students pitch causes they feel Food for Thought can advance," she said. "Besides two local Plumpy’nut walks, which raised our total support to $20,000, Food for Thought has supported orphanages in Russia, Peru, and Nicaragua. We also organized a cupcake sale that raised $1,600, the cost of a one-year scholarship for a student at a school in India. Starting with five people on the executive board, Food for Thought now has a full house at rush nights."
Elizabeth’s relief efforts have garnered national recognition. As her junior year draws to a close, she is one of 162 American college students to be named a 2012 Newman Civic Fellow. Bestowed by Campus Compact, a coalition of college and university presidents, the award honors undergraduates who engage their fellow students in civic and social responsibilities.
Ironically, as word spreads about Elizabeth’s leadership ability, she feels it’s time, with her senior year approaching, to step down as president of Food for Thought and make way for younger leadership—the first transition, she hopes, of many.
"After I graduate, I’ll be looking at bigger PR firms in Washington, D.C., as good places to integrate relief work with public relations skills,” she said. “But wherever I go, Plumpy’nut and Food for Thought will be in my blood. In 15 years, I want to come back and be blown away by how far IC students have taken the organization."
>> More on this story: Student Organizations at IC
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