Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
How do you bring accounting and finance concepts to life? Try balancing and allocating a real $400,000 budget, for starters. When Brian Keefe became vice president of finance for the Student Government Association in his sophomore year, he did just that, drawing on what he was learning in his classes to make big—and much needed—changes.
“I ended up reworking the entire allocation system and writing a 34-page handbook,” he says. “Sharing the new policies and regulations with IC’s student organizations helped them come up with better budget proposals and better prepared the budget committee itself to allocate money more consistently.”
As a senior, Brian found another golden opportunity to combine his love of number crunching with his passion for running.
“I wandered into the Finger Lakes Running and Triathlon Company looking for a run-of-the-mill sales position. But after reviewing my résumé, IC alum Ian Golden [’99] made me an offer I couldn’t refuse: organizing the company’s finances, making inventory projections, talking with professional accountants, and analyzing account ledgers were all part of the job description. It was really powerful to go into the classroom and then take that knowledge back to the running store and apply it to a real company,” he says.
After graduation Brian took some time to pursue his dream of biking across the U.S. But thanks to his Ithaca experiences and a supportive alumni network, his accounting career is already off and running.
>> More on this story: "Running the Numbers" - Fuse
I entered Ithaca College having no idea what I wanted to do with my life. Then Jeff Furman—an Ithaca local known as “the ampersand” at the famous ice cream company Ben & Jerry’s—spoke in one of my classes. He talked about Ben & Jerry’s and an amazing way of doing business that I had never heard of before. I became inspired and engulfed in the way Ben & Jerry’s does business, in their philosophy on giving back to the community and in their belief that businesses don’t have to be run solely based on making a profit. It was then I decided, “I want to be a part of this.”
For four years after graduating, I worked at the Ben & Jerry’s headquarters in Vermont. I became half of a two-person team and the company’s official “PR chick,” working with the integrated marketing and social mission teams. Often other companies would turn to us to find out how Ben & Jerry’s is so successful at being such a “good” company. That’s when I realized that there were few resources available to help for-profit companies looking to embrace corporate social and environmental responsibility.
Being exposed to Jeff Furman’s business philosophy, studying so many different types of companies while at Ithaca College, and experiencing values-led business at Ben & Jerry’s, I realized my passion for this kind of work. I want to see every single company in the world doing business in a responsible way, in a way that isn’t hurting people, continuing the poverty cycle, or harming the environment but proactively improving local and global communities.
That’s why I started Socially Good Business, a firm dedicated to helping companies incorporate values into their sustainable business models and consumer communication campaigns. My company also helps nonprofits partner with for-profits by creating proposals and packaged ideas that for-profits can use to engage consumers and enhance the company’s efforts toward social responsibility. This is the next generation of business, an evolution of society, and this movement is just starting to rev up. There are only a few other companies like mine in the country. My experience at Ithaca gave me the knowledge and confidence I needed to get a job at one of the most beloved global brands in the world—the very company that pioneered this movement—and that’s what gives my company an edge over the competition.
Consumers are starting to demand that companies do business in a different way, in a way that respects the planet and the people on it. Companies are seeing a demand for this better business model and are starting to change. But a lot of them don’t know how—and that’s what Socially Good Business is here for.
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