Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Tim Reynolds developed shoulder pain while playing baseball in high school. After several weeks of physical therapy, he was finally pain-free.
“I realized I wanted to help others the way that therapist helped me,” Tim said. “When I heard about the reputation of IC’s physical therapy program, I wanted to go there.”
Tim received his bachelor’s in clinical health studies in 2012 and then entered IC’s two-year doctorate of physical therapy program, gaining clinical experience as well as academic honors—including an award recognizing him as one of the country’s top undergraduates in an allied health field.
Tim expected that IC would offer him opportunities to gain knowledge and experience in physical therapy. What he didn’t expect was that IC would offer him the chance to become a businessman. After taking a course in neuromuscular control, Tim saw a way to transform a standard dumbbell into a kettlebell.
“Kettlebells are spherical weights with a curved handle to accommodate a two-handed grip,” Tim said. “They combine strength, cardio, and flexibility training into a single workout. But an entire set costs hundreds of dollars and takes up a lot of floor space.”
With the help of two faculty members, Tim and a friend designed a clasp with a handle shaped like a subway strap. Securing the clasp around a dumbbell bar of any weight transforms it into a kettlebell. After dubbing the device a KettleShell, Tim needed to market it. Ithaca’s School of Business showed him how.
“I took classes on developing business plans and then pitched KettleShell at the New York State Business Plan Competition, which attracted over 430 entries. KettleShell took third place in the products and services category and $1,500 in prize money. Naturally I was encouraged.”
Tim is currently testing a prototype of his product at five colleges across the country and hopes to have KettleShells in production by the end of 2013—just five months before he completes his graduate program in physical therapy.
“I never considered becoming an entrepreneur, but once you get passionate about an idea, it’s a remarkable feeling. Being able to take courses in the business school shows how IC provides its students with unexpected opportunities. I’m a CEO and I’m still in college.”
I entered Ithaca College having no idea what I wanted to do with my life. Then Jeff Furman—an Ithaca local known as “the ampersand” at the famous ice cream company Ben & Jerry’s—spoke in one of my classes. He talked about Ben & Jerry’s and an amazing way of doing business that I had never heard of before. I became inspired and engulfed in the way Ben & Jerry’s does business, in their philosophy on giving back to the community and in their belief that businesses don’t have to be run solely based on making a profit. It was then I decided, “I want to be a part of this.”
For four years after graduating, I worked at the Ben & Jerry’s headquarters in Vermont. I became half of a two-person team and the company’s official “PR chick,” working with the integrated marketing and social mission teams. Often other companies would turn to us to find out how Ben & Jerry’s is so successful at being such a “good” company. That’s when I realized that there were few resources available to help for-profit companies looking to embrace corporate social and environmental responsibility.
Being exposed to Jeff Furman’s business philosophy, studying so many different types of companies while at Ithaca College, and experiencing values-led business at Ben & Jerry’s, I realized my passion for this kind of work. I want to see every single company in the world doing business in a responsible way, in a way that isn’t hurting people, continuing the poverty cycle, or harming the environment but proactively improving local and global communities.
That’s why I started Socially Good Business, a firm dedicated to helping companies incorporate values into their sustainable business models and consumer communication campaigns. My company also helps nonprofits partner with for-profits by creating proposals and packaged ideas that for-profits can use to engage consumers and enhance the company’s efforts toward social responsibility. This is the next generation of business, an evolution of society, and this movement is just starting to rev up. There are only a few other companies like mine in the country. My experience at Ithaca gave me the knowledge and confidence I needed to get a job at one of the most beloved global brands in the world—the very company that pioneered this movement—and that’s what gives my company an edge over the competition.
Consumers are starting to demand that companies do business in a different way, in a way that respects the planet and the people on it. Companies are seeing a demand for this better business model and are starting to change. But a lot of them don’t know how—and that’s what Socially Good Business is here for.
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