Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
I entered Ithaca College having no idea what I wanted to do with my life. Then Jeff Furman—an Ithaca local known as “the ampersand” at the famous ice cream company Ben & Jerry’s—spoke in one of my classes. He talked about Ben & Jerry’s and an amazing way of doing business that I had never heard of before. I became inspired and engulfed in the way Ben & Jerry’s does business, in their philosophy on giving back to the community and in their belief that businesses don’t have to be run solely based on making a profit. It was then I decided, “I want to be a part of this.”
For four years after graduating, I worked at the Ben & Jerry’s headquarters in Vermont. I became half of a two-person team and the company’s official “PR chick,” working with the integrated marketing and social mission teams. Often other companies would turn to us to find out how Ben & Jerry’s is so successful at being such a “good” company. That’s when I realized that there were few resources available to help for-profit companies looking to embrace corporate social and environmental responsibility.
Being exposed to Jeff Furman’s business philosophy, studying so many different types of companies while at Ithaca College, and experiencing values-led business at Ben & Jerry’s, I realized my passion for this kind of work. I want to see every single company in the world doing business in a responsible way, in a way that isn’t hurting people, continuing the poverty cycle, or harming the environment but proactively improving local and global communities.
That’s why I started Socially Good Business, a firm dedicated to helping companies incorporate values into their sustainable business models and consumer communication campaigns. My company also helps nonprofits partner with for-profits by creating proposals and packaged ideas that for-profits can use to engage consumers and enhance the company’s efforts toward social responsibility. This is the next generation of business, an evolution of society, and this movement is just starting to rev up. There are only a few other companies like mine in the country. My experience at Ithaca gave me the knowledge and confidence I needed to get a job at one of the most beloved global brands in the world—the very company that pioneered this movement—and that’s what gives my company an edge over the competition.
Consumers are starting to demand that companies do business in a different way, in a way that respects the planet and the people on it. Companies are seeing a demand for this better business model and are starting to change. But a lot of them don’t know how—and that’s what Socially Good Business is here for.
When Karlita Bleam first began to research colleges, she had a few important factors in mind. She wanted a school with a top film studies program and one that also gave students the flexibility to pursue multiple interests.
“An important thing to me was being able to come to a school and not need to transfer if I decided to change focus,” she says.
When she arrived at IC, Karlita planned to study film and marketing, but during her sophomore year her horizons began to broaden. “I was taking this documentary film class at the same time I was taking a sociology class, and they just paired so well,” she explains.
Thus her new path was born: a dual major in sociology and cinema, with plans to eventually teach sociology at the collegiate level and present her research in documentary form.
“Once I figured it out, I was like, ‘Yes!’ Everything just clicked,” Karlita says.
Karlita has tailored her college experience to reflect her extracurricular interests, too. She is a tour guide for both the College and the Roy H. Park School of Communications, a residential adviser, cochair for a new peer mentoring program and, most recently, a teaching assistant. All of these positions have given her invaluable experience with time management, working with groups, mentoring, and teaching.
“This is what I was looking for: a school where I’d have multiple opportunities,” Karlita says. “One thing led to another and then another, and then to something that you never imagined.”
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