Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Allyce Barron had a problem when it came to deciding how to approach her future. “Since high school I had been torn between music and neuroscience. I actually applied to schools for both, so I could determine what I wanted to do.” Lucky for Allyce, she found she could do both at Ithaca College.
As a music education major, Allyce created a course in music cognition that allowed her to research how children learn in the classroom. “My independent study research was specifically about chunking and immersion learning. Do students learn a song better in pieces or when they are immersed into it all at once?”
With the help of a professor in the music theory department, Allyce experimented with teaching her 10-and 11-year old students songs using the chunking and immersion teaching strategies. She found that the students learned the song better if they were immersed in the entire piece repeatedly. “It was a surprising finding. All of the students felt initial frustration with the immersion, but figured out how to adapt to learn the piece.”
Allyce is now in grad school at Harvard, where she is studying the relationship the brain has with learning, especially in classroom settings. Looking back, she relishes the opportunity she had at Ithaca. “The rigor of the music education program is profound. It’s amazing that undergraduate students can take so much ownership in their learning. Thanks to Ithaca College, I feel ready to change the way students learn.”
I entered Ithaca College having no idea what I wanted to do with my life. Then Jeff Furman—an Ithaca local known as “the ampersand” at the famous ice cream company Ben & Jerry’s—spoke in one of my classes. He talked about Ben & Jerry’s and an amazing way of doing business that I had never heard of before. I became inspired and engulfed in the way Ben & Jerry’s does business, in their philosophy on giving back to the community and in their belief that businesses don’t have to be run solely based on making a profit. It was then I decided, “I want to be a part of this.”
For four years after graduating, I worked at the Ben & Jerry’s headquarters in Vermont. I became half of a two-person team and the company’s official “PR chick,” working with the integrated marketing and social mission teams. Often other companies would turn to us to find out how Ben & Jerry’s is so successful at being such a “good” company. That’s when I realized that there were few resources available to help for-profit companies looking to embrace corporate social and environmental responsibility.
Being exposed to Jeff Furman’s business philosophy, studying so many different types of companies while at Ithaca College, and experiencing values-led business at Ben & Jerry’s, I realized my passion for this kind of work. I want to see every single company in the world doing business in a responsible way, in a way that isn’t hurting people, continuing the poverty cycle, or harming the environment but proactively improving local and global communities.
That’s why I started Socially Good Business, a firm dedicated to helping companies incorporate values into their sustainable business models and consumer communication campaigns. My company also helps nonprofits partner with for-profits by creating proposals and packaged ideas that for-profits can use to engage consumers and enhance the company’s efforts toward social responsibility. This is the next generation of business, an evolution of society, and this movement is just starting to rev up. There are only a few other companies like mine in the country. My experience at Ithaca gave me the knowledge and confidence I needed to get a job at one of the most beloved global brands in the world—the very company that pioneered this movement—and that’s what gives my company an edge over the competition.
Consumers are starting to demand that companies do business in a different way, in a way that respects the planet and the people on it. Companies are seeing a demand for this better business model and are starting to change. But a lot of them don’t know how—and that’s what Socially Good Business is here for.
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