Ithaca College Will Make You Ready
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School of Health Sciences and Human Performance | Sport Media
Viewers of ESPN’s Sunday NFL Countdown regularly see Chris Berman, Keyshawn Johnson, and Mike Ditka analyzing that day’s upcoming games. But before any game highlights can make it to viewers’ screens at home, producers and production assistants work behind the scenes to select the best shots, plays, and clips. For IC sport media graduate and ESPN associate producer Gavin Cote ’12, it’s a team effort.
The production process, Gavin said, starts with a Thursday morning meeting and heats up as the wee hours of Sunday morning approach. That’s when Gavin and his colleagues start putting the final touches on their shot selections, voiceovers, edits, music, and sponsor messages.
“A three-hour show doesn’t come together by trying to be a hero and doing everything yourself,” Gavin said. “You can’t be afraid to ask for help. I learned that at IC.”
Some of that learning came from doing basketball play-by-play for ICTV and hosting Gridiron Report, a weekly update on Bomber football.
“It was awesome to host a show my junior year, but I really didn’t know what I was doing. Fortunately, a lot of great people helped me with editing and production decisions.”
And, because IC’s sport media major includes courses in liberal arts, sport theory, advertising, and sport video production, help also came from the classroom.
“I wouldn’t have gotten my foot in the door at ESPN without the background I got doing Gridiron Report and taking production classes in the Park School and writing classes in the sport media department,” Gavin said. “Having all that on my resume led to a production internship at ESPN the summer before my senior year.”
The network liked his work and offered him a full-time job the following spring—a month and a half before he graduated. After doing NBA highlights for the Oklahoma City Thunder and the Miami Heat, Gavin now helps decide what weekly highlights NFL fans get to see.
“Production skills, working under deadline pressure, focusing on internships, developing writing skills, making contacts—everything I experienced at IC was relevant to what I’m doing now. Don’t think you can’t work at a certain place because it’s ESPN or NBC. I’m building on the skills I went to college for, and I’m getting paid to do something I love: watch sports.”
Tim Reynolds developed shoulder pain while playing baseball in high school. After several weeks of physical therapy, he was finally pain-free.
“I realized I wanted to help others the way that therapist helped me,” Tim said. “When I heard about the reputation of IC’s physical therapy program, I wanted to go there.”
Tim received his bachelor’s in clinical health studies in 2012 and then entered IC’s two-year doctorate of physical therapy program, gaining clinical experience as well as academic honors—including an award recognizing him as one of the country’s top undergraduates in an allied health field.
Tim expected that IC would offer him opportunities to gain knowledge and experience in physical therapy. What he didn’t expect was that IC would offer him the chance to become a businessman. After taking a course in neuromuscular control, Tim saw a way to transform a standard dumbbell into a kettlebell.
“Kettlebells are spherical weights with a curved handle to accommodate a two-handed grip,” Tim said. “They combine strength, cardio, and flexibility training into a single workout. But an entire set costs hundreds of dollars and takes up a lot of floor space.”
With the help of two faculty members, Tim and a friend designed a clasp with a handle shaped like a subway strap. Securing the clasp around a dumbbell bar of any weight transforms it into a kettlebell. After dubbing the device a KettleShell, Tim needed to market it. Ithaca’s School of Business showed him how.
“I took classes on developing business plans and then pitched KettleShell at the New York State Business Plan Competition, which attracted over 430 entries. KettleShell took third place in the products and services category and $1,500 in prize money. Naturally I was encouraged.”
Tim is currently testing a prototype of his product at five colleges across the country and hopes to have KettleShells in production by the end of 2013—just five months before he completes his graduate program in physical therapy.
“I never considered becoming an entrepreneur, but once you get passionate about an idea, it’s a remarkable feeling. Being able to take courses in the business school shows how IC provides its students with unexpected opportunities. I’m a CEO and I’m still in college.”
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