Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
As a singer, student government representative, and integrated marketing communications major at Ithaca College, Jimmy Knowles knows how to make voices heard.
Freshman year, Jimmy joined Ithacappella, IC’s renowned all-male a cappella group, and was elected to the student government. When faculty steered him into Ithaca’s IMC program, “Something just clicked, and all these different parts of my life came together,” he says.
Jimmy became a lead vocalist and promoter for Ithacappella. Freshman year, he performed a solo at Lincoln Center when the group made it to an international collegiate a cappella competition. The following year, his marketing efforts helped bring 1,200 people to the group’s first concert of the year. “I remember hitting the stage and thinking, ‘I did this. I got these people here.’ That was when I realized what I’m doing is really big,” he says.
That kind of real-world experience helped him snag one of eight internships at New York City–based Serino/Coyne, a top ad agency specializing in Broadway promotions. “They fired questions at me about the work we’d be doing, and I was like, ‘Okay, I did this two months ago in class. I got this,’” he says.
As a junior, Jimmy spearheaded Ithacappella’s involvement in the Trevor Project, which works to prevent suicide among gay youth. The group’s rendition of Katy Perry’s “Firework,” sung with local school kids to benefit the project, went viral on the Internet and drew the attention of MTV, Ellen DeGeneres, Perez Hilton, and others.
Once a senior, Jimmy served as president of both Ithacappella and the senior class. He relished the creativity and collaboration of the Ithaca College community.
“The professors and administrators here really want you to succeed. I have never been told that I can’t do something. It’s always, ‘Let’s find a way to make this work.’ Ithaca College has taught me to believe in myself.”
More on this story: Ithacappella
Offering a good grounding in communications, marketing, and business, IC’s integrated marketing communications major is one-stop shopping for prospective public relations and advertising professionals. Christianne Enos couldn’t find a similar program at any other school. She wasn’t thrilled, though, with central New York’s less-than-balmy weather and its distance from her home near New York City.
“I knew that once I graduated from IC, I’d be able to do public relations, advertising, and marketing,” Christianne said. “So, I picked the college for its curriculum and planned to deal with whatever else came my way.”
“Whatever else” turned out to be an unforeseen chain of events that started her freshman year, when Christianne joined IC’s student chapter of the American Advertising Federation (AAF). That led to Christianne’s election as the organization’s secretary, which positioned her to answer “yes” when faculty adviser Scott Hamula asked if any AAF officers cared to try for a Stickell internship, a paid, 10-week, hands-on opportunity available only to student members of the AAF. After a demanding selection process, Christianne was one of 15 applicants chosen from 200 student chapters nationwide. Assigned to IBM’s corporate headquarters, Christianne worked with the company’s advertising team and its agency, Ogilvy & Mather. From that experience came contacts, and from those contacts, a job. Christianne is now an assistant account executive at Ogilvy. Her account? IBM.
“The internship got me into the real world,” Christianne said. “My bosses and team members pushed me to challenge myself, and as a result, I learned the ins and outs of business-to-business marketing and how to maintain a client-agency relationship. A lot of advertising is learned once you get there.”
And getting there meant taking that first step into the unknown.
“Everything I experienced at IC prepared me for this job,” Christianne said, “and for my next job and the job after that. At IC, I learned to be ready for the unexpected.”
More on this story: AAF Student Chapter
- Campus Life and Leadership
- Health Sciences
- Humanities and Social Sciences
- Internships and Fieldwork
- Math and Natural Sciences
- Music and Performing Arts
- All Categories