Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Offering a good grounding in communications, marketing, and business, IC’s integrated marketing communications major is one-stop shopping for prospective public relations and advertising professionals. Christianne Enos couldn’t find a similar program at any other school. She wasn’t thrilled, though, with central New York’s less-than-balmy weather and its distance from her home near New York City.
“I knew that once I graduated from IC, I’d be able to do public relations, advertising, and marketing,” Christianne said. “So, I picked the college for its curriculum and planned to deal with whatever else came my way.”
“Whatever else” turned out to be an unforeseen chain of events that started her freshman year, when Christianne joined IC’s student chapter of the American Advertising Federation (AAF). That led to Christianne’s election as the organization’s secretary, which positioned her to answer “yes” when faculty adviser Scott Hamula asked if any AAF officers cared to try for a Stickell internship, a paid, 10-week, hands-on opportunity available only to student members of the AAF. After a demanding selection process, Christianne was one of 15 applicants chosen from 200 student chapters nationwide. Assigned to IBM’s corporate headquarters, Christianne worked with the company’s advertising team and its agency, Ogilvy & Mather. From that experience came contacts, and from those contacts, a job. Christianne is now an assistant account executive at Ogilvy. Her account? IBM.
“The internship got me into the real world,” Christianne said. “My bosses and team members pushed me to challenge myself, and as a result, I learned the ins and outs of business-to-business marketing and how to maintain a client-agency relationship. A lot of advertising is learned once you get there.”
And getting there meant taking that first step into the unknown.
“Everything I experienced at IC prepared me for this job,” Christianne said, “and for my next job and the job after that. At IC, I learned to be ready for the unexpected.”
More on this story: AAF Student Chapter
How do you bring accounting and finance concepts to life? Try balancing and allocating a real $400,000 budget, for starters. When Brian Keefe became vice president of finance for the Student Government Association in his sophomore year, he did just that, drawing on what he was learning in his classes to make big—and much needed—changes.
“I ended up reworking the entire allocation system and writing a 34-page handbook,” he says. “Sharing the new policies and regulations with IC’s student organizations helped them come up with better budget proposals and better prepared the budget committee itself to allocate money more consistently.”
As a senior, Brian found another golden opportunity to combine his love of number crunching with his passion for running.
“I wandered into the Finger Lakes Running and Triathlon Company looking for a run-of-the-mill sales position. But after reviewing my résumé, IC alum Ian Golden [’99] made me an offer I couldn’t refuse: organizing the company’s finances, making inventory projections, talking with professional accountants, and analyzing account ledgers were all part of the job description. It was really powerful to go into the classroom and then take that knowledge back to the running store and apply it to a real company,” he says.
After graduation Brian took some time to pursue his dream of biking across the U.S. But thanks to his Ithaca experiences and a supportive alumni network, his accounting career is already off and running.
>> More on this story: "Running the Numbers" - Fuse
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