Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Jared Dionne knows how to recognize a great rising band. Discovering new music is a passion for Jared—one that he wants to share with the world. His intense connection to the music scene led him to pursue a journalism major in Ithaca’s Roy H. Park School of Communications.
“I started writing for the Ithacan and learned very quickly what it means to be a journalist,” Jared says. “I wanted to do reviews. I wanted to introduce people to new music.”
Jared was surprised at the opportunities he got at IC right away. He was sent to report on concerts at Ithaca’s popular music venues. “Ra Ra Riot performed and I got to interview them. The Ithacan got me the interview, and it was only my second week in college. That’s when I realized I was going to be fine at Ithaca. I interviewed multiple bands including Ok Go, An Horse, and Phoenix.”
Meeting bands he loved and making connections made Jared realize he wanted a more active role in the music industry. “I needed more hands-on. I decided to pick up the marketing major—I wanted to get into booking these shows.”
Jared joined the Ithaca College Bureau of Concerts and worked his way up to the top, sharing his vision of bringing new music to the Ithaca College scene. “I don’t want anyone who’s in school at IC now to see a band they’ve already seen. I want people to see bands before they get big.”
Jared’s broad background caught the attention of LA concert promotion company Goldenvoice. “The company saw that I had the technical end with marketing and promoting, and then I had the artistic end with writing—being able to articulate something and communicate it to other people.”
At Goldenvoice, Jared helped promote and coordinate concerts in the LA area and worked on developing the company’s social media strategy. Following his internship, Jared was asked by Goldenvoice to help the company run its social media remotely. Goldenvoice even asked him to work the company’s biggest event in 2013—Coachella.
“I feel ready to go out and explore the music world. There’s a lot we still don’t know about, so hopefully I’ll see what’s going on and change it a bit.”
As a singer, student government representative, and integrated marketing communications major at Ithaca College, Jimmy Knowles knows how to make voices heard.
Freshman year, Jimmy joined Ithacappella, IC’s renowned all-male a cappella group, and was elected to the student government. When faculty steered him into Ithaca’s IMC program, “Something just clicked, and all these different parts of my life came together,” he says.
Jimmy became a lead vocalist and promoter for Ithacappella. Freshman year, he performed a solo at Lincoln Center when the group made it to an international collegiate a cappella competition. The following year, his marketing efforts helped bring 1,200 people to the group’s first concert of the year. “I remember hitting the stage and thinking, ‘I did this. I got these people here.’ That was when I realized what I’m doing is really big,” he says.
That kind of real-world experience helped him snag one of eight internships at New York City–based Serino/Coyne, a top ad agency specializing in Broadway promotions. “They fired questions at me about the work we’d be doing, and I was like, ‘Okay, I did this two months ago in class. I got this,’” he says.
As a junior, Jimmy spearheaded Ithacappella’s involvement in the Trevor Project, which works to prevent suicide among gay youth. The group’s rendition of Katy Perry’s “Firework,” sung with local school kids to benefit the project, went viral on the Internet and drew the attention of MTV, Ellen DeGeneres, Perez Hilton, and others.
Once a senior, Jimmy served as president of both Ithacappella and the senior class. He relished the creativity and collaboration of the Ithaca College community.
“The professors and administrators here really want you to succeed. I have never been told that I can’t do something. It’s always, ‘Let’s find a way to make this work.’ Ithaca College has taught me to believe in myself.”
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