Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
I entered Ithaca College having no idea what I wanted to do with my life. Then Jeff Furman—an Ithaca local known as “the ampersand” at the famous ice cream company Ben & Jerry’s—spoke in one of my classes. He talked about Ben & Jerry’s and an amazing way of doing business that I had never heard of before. I became inspired and engulfed in the way Ben & Jerry’s does business, in their philosophy on giving back to the community and in their belief that businesses don’t have to be run solely based on making a profit. It was then I decided, “I want to be a part of this.”
For four years after graduating, I worked at the Ben & Jerry’s headquarters in Vermont. I became half of a two-person team and the company’s official “PR chick,” working with the integrated marketing and social mission teams. Often other companies would turn to us to find out how Ben & Jerry’s is so successful at being such a “good” company. That’s when I realized that there were few resources available to help for-profit companies looking to embrace corporate social and environmental responsibility.
Being exposed to Jeff Furman’s business philosophy, studying so many different types of companies while at Ithaca College, and experiencing values-led business at Ben & Jerry’s, I realized my passion for this kind of work. I want to see every single company in the world doing business in a responsible way, in a way that isn’t hurting people, continuing the poverty cycle, or harming the environment but proactively improving local and global communities.
That’s why I started Socially Good Business, a firm dedicated to helping companies incorporate values into their sustainable business models and consumer communication campaigns. My company also helps nonprofits partner with for-profits by creating proposals and packaged ideas that for-profits can use to engage consumers and enhance the company’s efforts toward social responsibility. This is the next generation of business, an evolution of society, and this movement is just starting to rev up. There are only a few other companies like mine in the country. My experience at Ithaca gave me the knowledge and confidence I needed to get a job at one of the most beloved global brands in the world—the very company that pioneered this movement—and that’s what gives my company an edge over the competition.
Consumers are starting to demand that companies do business in a different way, in a way that respects the planet and the people on it. Companies are seeing a demand for this better business model and are starting to change. But a lot of them don’t know how—and that’s what Socially Good Business is here for.
For Nancy Patterson, baseball is more about pulled hamstrings and sore muscles than RBIs and ERAs. Working with the Inland Empire 66ers, a former minor league affiliate of baseball’s Los Angeles Dodgers, turned out to be the perfect first step to her dream job.
The path to the Inland Empire team ran straight through Ithaca, where Nancy earned her bachelor’s degree in clinical exercise science and athletic training in 2006 and a master’s in exercise and sport sciences two years later. Ithaca College prepared her well, she says, for the challenge of pro sports: “The first time being on your own with a team can be nerve-wracking. But between the classes at Ithaca and our on-field experience, I felt very well prepared.”
That on-field experience included working with several Ithaca sports teams and internships with minor league affiliates of the Seattle Mariners and Boston Red Sox.
“When I first graduated, I felt like I was much more prepared and experienced than recent grads from other programs,” Patterson says. “I attribute this to the way IC’s program is put together and the outstanding professors who put in the extra time and effort to help the students succeed.”
And succeed she has. After joining the Inland Empire 66ers team as its athletic trainer in the winter of 2009, Nancy got promoted to the AA Chattanooga Lookouts. Then the call from the big leagues came: she’s now assistant athletic trainer for the L.A. Dodgers.
“Going to Ithaca is what allowed me to go into baseball,” Nancy says. “Everyone has heard of Ithaca’s athletic training program.”
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