Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
For Kristen Barry, working in Hollywood is not just a day at the beach. Sometimes it’s a morning on the mountain or a night at the skate park. No matter where she is, she’s always in on the action.
As a sports broadcast producer at Transition, Kristen creates webcasts and broadcasts of surf events, working on location and behind the scenes to produce short features. When she’s not on the beach, Kristen is working as ESPN’s Winter and Summer X Games talent coordinator. “I work with agents and publicists and sometimes go right to the athletes to try to get them to come on X Center,” Kristen says.
For Kristen, making her way in broadcasting was all about finding the right path and the right people. She found both as an undergraduate at Ithaca College, where she got the opportunity to intern at E! and Style Network. “There was this huge database of internships that IC already had contact with, so it cut through a lot of red tape.”
Kristen’s internship experiences made two things clear to her: she belonged in broadcasting, and she wanted to move to L.A. after graduation. Hollywood is a tough place for a recent grad to start a career, but Kristen faced it with confidence. “I left New York with a good deal of knowledge in editing, writing, and advertising—all areas that helped me build a great foundation. Within about a month of graduating, I had lined up my first production assistant position.”
From there, Kristen built a successful freelance career, doing production work on reality television, documentaries, and live events. Now, she has found her creative home in sports broadcasting, working action-packed events every day. “I was very lucky to combine my passion for action sports with my background in live television.”
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What would compel a 40-something owner of an already successful small business to return to school for an M.B.A. at Ithaca College?
Heather Lane, owner of Purity Ice Cream—a well-known and loved institution in Ithaca and the central New York area—had her reasons: “I had plateaued at Purity. I couldn’t beat my best day’s sales,” she says.
Heather always urged IC students on her staff to finish their degrees but was embarrassed she never finished her own. After taking the final classes needed to complete an undergraduate degree in psychology with the University at Buffalo, she was inspired to scoop up an M.B.A. at Ithaca to boost her business.
“I didn’t understand how transferable the theoretical knowledge was until I entered the program, and then it just became this great game: what can I change next at Purity?”
Heather made operational adjustments, which included changing the way customers move through her store and the location of the cash registers. She also modified the prices of certain products.
Then she tackled the human resources side of the business and created a series of videos so that staffers could understand the nuances of making a great sundae or a smooth milkshake, and even how to mop the floor correctly.
Changes like these and others are what helped Heather eventually beat her best day's sales by 40 percent. She credits that growth to her education at IC.
“The M.B.A. program really pushed me to analyze my operation, make sense of it, and do it better,” Heather says.
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