Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
I entered Ithaca College having no idea what I wanted to do with my life. Then Jeff Furman—an Ithaca local known as “the ampersand” at the famous ice cream company Ben & Jerry’s—spoke in one of my classes. He talked about Ben & Jerry’s and an amazing way of doing business that I had never heard of before. I became inspired and engulfed in the way Ben & Jerry’s does business, in their philosophy on giving back to the community and in their belief that businesses don’t have to be run solely based on making a profit. It was then I decided, “I want to be a part of this.”
For four years after graduating, I worked at the Ben & Jerry’s headquarters in Vermont. I became half of a two-person team and the company’s official “PR chick,” working with the integrated marketing and social mission teams. Often other companies would turn to us to find out how Ben & Jerry’s is so successful at being such a “good” company. That’s when I realized that there were few resources available to help for-profit companies looking to embrace corporate social and environmental responsibility.
Being exposed to Jeff Furman’s business philosophy, studying so many different types of companies while at Ithaca College, and experiencing values-led business at Ben & Jerry’s, I realized my passion for this kind of work. I want to see every single company in the world doing business in a responsible way, in a way that isn’t hurting people, continuing the poverty cycle, or harming the environment but proactively improving local and global communities.
That’s why I started Socially Good Business, a firm dedicated to helping companies incorporate values into their sustainable business models and consumer communication campaigns. My company also helps nonprofits partner with for-profits by creating proposals and packaged ideas that for-profits can use to engage consumers and enhance the company’s efforts toward social responsibility. This is the next generation of business, an evolution of society, and this movement is just starting to rev up. There are only a few other companies like mine in the country. My experience at Ithaca gave me the knowledge and confidence I needed to get a job at one of the most beloved global brands in the world—the very company that pioneered this movement—and that’s what gives my company an edge over the competition.
Consumers are starting to demand that companies do business in a different way, in a way that respects the planet and the people on it. Companies are seeing a demand for this better business model and are starting to change. But a lot of them don’t know how—and that’s what Socially Good Business is here for.
Five months after graduating from Ithaca, Tom Healy was working with the search and rescue team in California’s Yosemite National Park when he got a call that a woman had fallen and fractured her leg on Half Dome, one of Yosemite’s iconic peaks.
When Tom and his team partner reached the woman, they knew it wouldn’t be an ordinary rescue. “She needed to be medevaced off the top,” he recalls. “And a storm was coming in, and we were in a very bad place.”
An avid hiker and rock climber, Tom chose Ithaca because it offered a major—outdoor adventure leadership—that could prepare him for situations like this, blending theory with wilderness immersion so that he could put classroom learning into practice.
“You learn that the consequences of your decisions are very important,” he says. “It definitely gives you more tools in your bag for life.”
The storm hit so close that Tom’s partner felt electric shocks through the metal frame of his backpack, and another hiker’s hair stood on end. “What I learned in my classes at Ithaca is to remain calm,” Tom says. “You have to have the coolest head in the group.”
As the weather grew increasingly violent, Tom helped the woman safely aboard the rescue helicopter and then led the other hikers to safety as lightning struck around them. “If we hadn’t gone up there and gotten her off the mountain,” he says, “she definitely would have died.”
Tom got a letter from the National Park Service commending him on his bravery and a heartfelt thank-you from the woman whose life he saved. “The letter of thanks I received from the injured hiker was worth all the effort,” he says.
Now Tom is studying in an advanced paramedics program so that he can return to Yosemite as a full-time employee. “Ithaca College made me ready to adapt to any situation.”
>> More on this story: "Alum's Bravery Earns Notice" - Fuse
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