Professors William Harris Ressler and Scott R. Hamula, Department of Strategic Communication, and Wenmouth Williams Jr., Department of Television-Radio, published research titled "Baseball Teams, Radio Stations and Corporate Social Responsibility" in the spring 2010 issue of the International Journal of Integrated Marketing Communications (IJIMC). Their paper examines the synergistic outcomes that can develop when professional baseball teams, local radio stations, corporate sponsors, and benefiting nonprofit organizations work together in a cause-related marketing relationship.
The IJIMC is devoted to the dissemination of information about the teaching and practice of the range of disciplines under the umbrella of integrated marketing communications, including direct/interactive marketing, database marketing, public relations, advertising, sales promotion, and other forms of promotional communications for both for-profit and not-for-profit entities and about how they can be integrated for more effective results.
Arhlene A. Flowers, assistant professor in the Department of Strategic Communication, will present a paper on June 25 at the International Communication Association's annual conference in Singapore. The paper, on virtual junk food playgrounds, is included in a session on Virtual Worlds for Children: Salient Issues, Diverse Methods, International Perspectives. The research paper was in collaboration with Katalin Lustyik, assistant professor in the Department of Television-Radio.
The International Communication Association (ICA) is an academic association for scholars interested in the study, teaching, and application of all aspects of human and mediated communication.
Stephen Tropiano’s book, Obscene, Indecent, Immoral, and Offensive: 100+ Years of Censored, Banned and Controversial Films, was a finalist for the Theatre Library Association’s Richard Wall Memorial Award.
The Richard Wall Memorial Award, one of two awards given out each year by the Theatre Library Association (TLA), honors one English-language book of exceptional scholarship in the field of recorded performance published or distributed in the United States during the previous calendar year. For the 2010 awards, more than 150 academic and commercial publishers were invited to participate, with nearly 350 titles nominated by TLA members and publishers.
Raymond Gozzi, Jr., associate professor in the Department of Television-Radio, delivered a paper at the Media Ecology Association convention in Orono, Maine, on June 11, 2010. The paper was titled, "The Metaphor of Cloud Computing."
The Media Ecology Association (MEA) is a not-for-profit organization dedicated to promoting the study, research, criticism, and application of media ecology in educational, industry, political, civic, social, cultural, and artistic contexts, and the open exchange of ideas, information, and research among the Association’s members and the larger community.
Over spring break 2010, Dr. Kati Lustyik, Assistant Professor in the Department of Television-Radio, and three Park students, Daniel Haack ’10 (Integrated Marketing Comm, Minor in International Comm), Joseph Bagliere ’11 (TVR, International Comm, Minor in Politics) and Tucker Ives ’11 (TVR, International Comm, Minor in Politics), traveled to Doha, Qatar, to work on a...