The greatest number of jobs in media are not in "show business" but in other kinds of organizations promoting products or causes.
The Communication Management and Design major is designed for students who want to create and manage the "voice" of a company including its strategies, media, and digital-social media presence. Many alumni work in support of specific causes such as political issues or candidates at non-profits doing fundraising and donor outreach, communicating about sustainability and health issues, or promoting economic development such as local tourism boards. Students specifically interested in diversity and inclusion can prepare for careers in human resources as diversity trainers, recruiters, and consultants.
In Advertising, Public Relations, and Marketing Communications, majors learn to communicate with purpose, building brands and promoting causes, by combining the creative and analytical components of advertising, public relations, and marketing to promote a brand or product or organization. Students examine what makes an audience tick, what they want, and what key pop culture trends may influence them. Students then create authentic, engaging communication campaigns that feature traditional and digital advertising, publicity, social media, and interactive experiences like pop-up stores, virtual reality apps, and sponsored events such as music festivals like Coachella.
IC’s Journalism and Documentary Studies and Production programs combine courses in reporting and media production with a minor area of study outside of communications so that you have content expertise to inform your reporting. For instance, you can prepare to be a documentary film producer focusing on environmental issues or a financial news reporter or multimedia content creator covering women's and racial equity movements. IC offers 76 minors, including women’s and gender studies, politics, environmental studies, and sociology. You can add a minor during the second semester of your first year at IC.