Recent Internship Experiences
|Colleen Wormsley '13|
Colleen talks about her internship at Do Something.
I could have never imagined that I would be able to find an internship where I could combine my love of helping others, cause campaigns, ABC Family’s “Pretty Little Liars,” and baked goods until I spent my summer interning with the most amazing not-for-profit organization ever.
As the Campaign Operations Intern at DoSomething.org, I spent my summer using what I have learned as an Integrated Marketing Communications major in the Roy H. Park School of Communications to help teens across the country take action in their communities.
DoSomething.org is the largest not-for-profit organization that encourages teens to “rock their cause”. Through the web, social media, mobile technology, and popular culture, Do Something provides teens with action guides, grants, national cause campaigns, clubs in schools across the country, web tutorials, and scholarships; everything teens need to take action in their community.
My role as an intern was to assist the Business Development team with the national cause campaigns. My responsibilities varied, from answering text messages and e-mails from participants, to updating materials to pitch to corporate sponsors, brainstorming celebrities that would be ideal spokespeople for a campaign, or talking about the latest campaign with Chuck Scarborough on the New York "Nightly News." (No big deal.)
I primarily worked on the Staples for Students campaign—a nation-wide school supply drive at Staples stores across the country. It was the perfect opportunity for me to learn first hand how non-profits and corporate sponsors work together. I was also able to share my knowledge of pop culture with the staff because the stars of ABC Family’s “Pretty Little Liars”, one of my favorite TV shows were the spokespeople for Staples for Students.
I also worked on the Scavenger Hunt—an 11-day, mobile-based campaign, where participants were sent challenges via text message to improve their communities. I helped plan and execute guerrilla marketing strategies, provided support to participants, and judged submissions from each of the challenges.
Do Something values the work of its twenty college interns from around the country and the organizational culture of Do Something creates a great dynamic. Do Something definitely has a work hard, play hard atmosphere which makes it both fun and productive. During my 10-week internship the college interns, high school interns, and staff regularly participated in kickball games, bake-offs, theme Fridays, intern bonding outings, and an intense scavenger hunt around New York City. All of these quirks made everyone excited to come to work everyday. Do Something’s culture is so important, that one of my responsibilities this summer was to create a Culture Book which is published on the site here.
My experience as an intern for Do Something was truly amazing and reaffirmed my decision to pursue a career in marketing or public relations for a not-for-profit organization. It was the perfect opportunity to apply what I have learned in the classroom and through co-curricular activities.
Note: Colleen's internship was not taken for academic credit, but is one of the many great professional experiences students can pursue.